HealthSherpa is the largest private enrollment platform for Affordable Care Act (ACA) health insurance in the United States. Born in 2013 as a faster, cleaner alternative to a glitchy HealthCare.gov, it now helps millions of Americans shop, compare, and enroll in subsidized marketplace plans in about seven minutes, while giving tens of thousands of agents and brokers free tools to manage their books of business. The company runs a federally approved Enhanced Direct Enrollment (EDE) platform used by consumers, insurance carriers, and agencies alike.

George Kalogeropoulos is the co-founder and CEO of HealthSherpa, the private-sector enrollment engine that sits on top of HealthCare.gov. When the federal exchange buckled at its 2013 launch, he and two collaborators built a faster alternative in a matter of days. HealthSherpa has since enrolled more than 10 million Americans in ACA coverage. Raised in Greece by a sculptor father and a tutor mother, he studied political science at Yale, did a stint at Bridgewater Associates, then pivoted a Y Combinator rent-prediction startup into a mission to make health insurance legible.