How a single Utah outfitter turned camo, cartridges and reloading powder into a $1.2 billion business - and why its edge is the stuff Amazon can't ship.
DXL built a national retail business around a deceptively hard problem: a bigger size is not the same thing as a better fit. Now its stores, private labels and body-scanning technology are turning that lesson into an operating system for an overlooked menswear market.
Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.
Dimitrios "Jimmy" Lessen is the Chief Merchandising Officer of SNIPES USA, appointed in February 2024. A 30-year veteran of the sneaker business, he built his career at Foot Locker in Europe and North America, running product strategy, buying, assortment planning and e-commerce before joining the German-founded, community-first streetwear retailer to lead its merchandising in the United States.

Erin Daley is the Chief Marketing Officer of Ariat International, the Union City, California maker of performance footwear and apparel for riders, ranchers, and outdoor athletes. A brand builder who started on Crest Whitestrips at Procter & Gamble and later ran marketing as SVP & CMO at e.l.f. Cosmetics during its high-growth years, she now leads brand and growth for a company doing roughly $420M in revenue with about 1,600 employees. She holds an MBA from Cornell's Johnson Graduate School of Management, where she has taught and coached marketing students since 2015.

Greg White is a brand and marketing strategist at On, the Swiss performance running company, where he leads brand strategy for the Americas out of Portland, Oregon. A former journalist turned ad strategist, he built his craft across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam and then at 72andSunny, working on brands including Nike, Instagram, and Corona before joining one of the fastest-growing names in sportswear.
Jack J. Gindi is EVP and Chief Marketing Officer of Gina Group, the privately held New York fashion, lifestyle and branding company founded in 1985 that designs, licenses, manufactures and distributes products across hosiery, footwear, handbags, small leather goods, fashion accessories, athletic and wellness, gourmet foods and, since 2025, pet. He joined the company while still an undergraduate at Baruch College and has spent more than thirty years there, where he now runs brand and business acquisitions, strategic planning and general marketing. He is the executive whose name appears on Gina's licensing announcements, from K-Swiss legwear and Laundry by Shelli Segal to the launch of the company's pet division, and he works from Gina's showrooms at 10 West 33rd Street in Manhattan. Outside the office he is a father of five, an avid athlete, and an active supporter of public affairs and charitable causes.
ANINE BING is a Los Angeles-based global fashion house founded in 2012 by Danish designer Anine Bing and her husband Nicolai Bing. Built out of a Silver Lake garage and scaled through a highly engaged social-media audience, the brand pairs Scandinavian minimalism with American energy to make timeless wardrobe essentials - leather jackets, denim, knitwear, jewelry and accessories - sold direct-to-consumer online and through a growing network of global retail stores. Backed by Index Ventures, Greycroft and Felix Capital, ANINE BING has grown into a nine-figure business operating dozens of stores worldwide.
Ariat International is a Union City, California footwear and apparel company founded in 1993 that applied athletic-shoe technology to riding boots and grew into the world's largest equestrian sports brand. Today it designs performance boots, western wear, workwear and flame-resistant gear for riders, ranchers, tradespeople and outdoor enthusiasts, sold globally through retailers and direct-to-consumer channels.
Bealls, Inc. is a privately held, family-owned off-price retailer founded in Bradenton, Florida in 1915. Now in its fourth generation of Beall family leadership, the company operates more than 650 stores across roughly 23 states under the bealls, Bealls Florida and Home Centric banners, along with e-commerce sites. It employs about 14,000 people and generates annual sales of roughly $2-3 billion by outfitting value-minded families with branded apparel, footwear, accessories and home merchandise at prices marked well below traditional retail.
Belk is a privately held American department store chain founded in 1888 by William Henry Belk in Monroe, North Carolina. Headquartered in Charlotte, it operates roughly 290 stores across about 16 Southeastern states plus belk.com, selling mid-priced national and private-label apparel, shoes, cosmetics, jewelry, accessories and home goods. Marketed under the tagline 'Modern. Southern. Style.,' Belk blends a 130-plus-year Southern retail heritage with an omnichannel model and a portfolio of exclusive private brands.
Billy Reid is an American luxury fashion house based in Florence, Alabama, founded by four-time CFDA-winning designer Billy Reid. Known as 'American luxury built to last,' the brand blends Southern craft and hospitality with a New York sensibility, offering menswear, womenswear, custom tailoring, footwear and accessories through freestanding stores, wholesale partners and a direct-to-consumer site. Beyond clothing, Billy Reid is a culture brand - its Shindig festival brings together music, food, art and design in the Muscle Shoals region.
BYLT Basics is a Southern California premium apparel brand that reengineers everyday wardrobe staples - tees, polos, joggers and outerwear - with heavier, longer-lasting performance fabrics and tailored fits. Founded in 2016 by Eric Mear, who was frustrated that basic black T-shirts fell apart after a few washes, the direct-to-consumer label built its reputation on its flagship Drop-Cut silhouette and has grown into an omnichannel business spanning men's, women's and kids' lines sold online, in retail stores, and at wholesale partners like Nordstrom, shipping to over 50 countries.
Calvin Klein is an American global fashion house founded in 1968 by designer Calvin Klein and business partner Barry Schwartz. Known for minimalist design, denim, underwear, fragrances and provocative advertising, the brand elevates everyday essentials to iconic status. Now owned by PVH Corp., Calvin Klein products generate roughly $9 billion in global retail sales annually and are sold across apparel, underwear, fragrances, accessories and home through wholesale, retail and digital channels worldwide.
Century 21 Stores is a New York City off-price fashion retailer, founded in 1961, known for selling designer and luxury apparel, footwear, handbags and accessories at deep discounts. After filing for bankruptcy and closing all 13 locations in 2020 amid the COVID-19 pandemic, the Gindi family reacquired the brand and reopened its Financial District flagship at 22 Cortlandt Street in May 2023. Rebranded 'Century 21 NYC,' the retailer pairs its trademark 'treasure hunt' in-store experience with a growing e-commerce presence, live shopping and a TikTok Shop.
Coach is an American luxury house of leather goods and lifestyle accessories founded in New York in 1941. Known for its horse-and-carriage emblem and craftsmanship, the brand designs handbags, small leather goods, ready-to-wear, footwear, fragrances and accessories at accessible luxury price points. A subsidiary of Tapestry, Inc., Coach has re-energized around a strategy it calls 'expressive luxury,' winning a new wave of Gen Z shoppers with hero franchises like the Tabby and Brooklyn bags and posting strong double-digit growth across North America, China and Europe.
Converse is an American footwear and apparel company, founded in 1908 and owned by Nike since 2003, best known for the Chuck Taylor All Star - one of the most recognizable and best-selling sneakers ever made. Once the dominant supplier of American basketball shoes, Converse today operates as a heritage lifestyle brand at the intersection of sport, streetwear, music, art and skate culture, selling canvas and leather sneakers, apparel and custom designs directly to consumers worldwide and through wholesale and retail channels.
Crocs, Inc. is a Broomfield, Colorado footwear company best known for the molded-foam Classic Clog and its snap-in Jibbitz charms. Built on a proprietary closed-cell resin called Croslite, the once-polarizing shoe grew into a multi-billion-dollar global brand spanning clogs, sandals, and sneakers, plus the HEYDUDE casual-loafer label acquired in 2022. Trading on Nasdaq as CROX, the company reported roughly $4.0 billion in 2025 revenue and reaches customers in more than 80 countries through its own stores, wholesale partners, and a large direct-to-consumer digital business.
Frances Valentine is a New York-based, vintage-inspired fashion label founded in 2016 by Kate Spade, Andy Spade, Elyce Arons and Paola Venturi - the same circle behind the original Kate Spade brand. It designs joyful, color-forward apparel, handbags, shoes, jewelry and accessories built to transcend trends, sold primarily direct-to-consumer online and through a small network of owned stores. The brand pairs quality craftsmanship with a playful, heritage-minded aesthetic drawn from mid-century style icons, aiming to make everyday dressing fun.
Genesco Inc. is a Nashville-based, footwear-focused retailer and brand operator founded in 1924. Trading on the NYSE as GCO, it runs more than 1,200 stores and a portfolio of retail and lifestyle brands - Journeys, Journeys Kidz, Little Burgundy, Schuh, and Johnston & Murphy - alongside a wholesale and licensed-brands business (Dockers, Levi's, Bass and others). The company generates roughly $2.3-2.4 billion in annual revenue and pairs physical stores with branded e-commerce across the U.S., Canada, and the U.K.
Gina Group is a New York-based fashion, lifestyle and branding company that designs, licenses, manufactures and distributes a broad range of consumer products - hosiery, footwear, handbags, accessories, cold-weather gear, health and wellness items, pet products and gourmet foods. Founded in 1985 as Gina Hosiery, it has grown into a multi-division wholesale house serving retailers from dollar stores to department stores, managing licensed brands such as Rampage and Bearpaw alongside an extensive private-label business.
Glik's is a fifth-generation, family-owned specialty apparel retailer founded in 1897 and headquartered in Collinsville, Illinois. It operates roughly 70 boutique-style clothing and footwear stores across 11 Midwestern states, plus an e-commerce site, carrying denim and trending national brands like Judy Blue, Birkenstock, The North Face, Silver Jeans, Roxy and Simply Southern. One of the oldest continuously operating retailers in the United States, Glik's focuses on smaller communities and personalized service.
J.McLaughlin is a New York-founded American lifestyle apparel brand that has been making classic, colorful clothing and accessories for women and men since 1977. Started by brothers Kevin and Jay McLaughlin, the company pairs timeless preppy design with signature prints and proprietary performance fabrics like Catalina Cloth, and sells through a network of roughly 170-200 neighborhood boutiques across the United States plus a growing direct-to-consumer e-commerce business. Backed by private equity firm Brentwood Associates since 2015, J.McLaughlin is known for stores designed to reflect their local coastal or historic settings and a deep commitment to community events and charitable partnerships.
Kohl's is one of the largest department store chains in the United States, operating roughly 1,100 off-mall stores across 49 states plus Kohls.com. Founded in Wisconsin, it sells moderately priced apparel, footwear, accessories, beauty, and home goods to value-conscious families, anchored by its Kohl's Cash and Kohl's Rewards loyalty programs. In recent years it has leaned on partnerships - hosting Sephora shops inside its stores and accepting Amazon returns - to drive traffic while working to reverse a multi-year sales decline.
L.L.Bean is a family-owned outdoor apparel, footwear and gear retailer founded in Freeport, Maine in 1912. Built on the Maine Hunting Shoe (the Bean Boot) and a mail-order catalog, it has grown into an omnichannel brand selling clothing, footwear, camping and fishing equipment, and home goods across retail stores, catalogs, telephone and online channels, with roughly $1.7-1.8 billion in annual revenue. The company pairs product sales with its Outdoor Discovery Programs, which teach skills like kayaking, fly casting and archery, and a mission of getting people outside.
Lafayette 148 New York is a privately held, vertically integrated luxury womenswear house founded in SoHo in 1996. Named for its original address at 148 Lafayette Street, the brand designs, produces, sells and fulfills clothing, footwear and accessories under one roof - from its Brooklyn Navy Yard headquarters to its owned atelier in Shantou, China. Known for intelligent, understated tailoring, luxurious fabrics and inclusive sizing across petite, missy and plus ranges, it serves professional and style-conscious women through its own boutiques, e-commerce site, AtelierDirect styling service and select luxury retailers.
Michael Kors is an American accessible-luxury fashion house founded in 1981 by designer Michael Kors. Known for jet-set American sportswear, its signature Saffiano-leather handbags, watches and ready-to-wear, the brand sells through hundreds of retail and outlet stores worldwide, wholesale partners and a growing e-commerce business. Now the anchor brand of parent Capri Holdings, Michael Kors accounts for roughly 70% of the group's revenue and targets style-conscious, aspirational consumers who want luxury design at a more attainable price point.
Nordstrom is a Seattle-based fashion retailer that began as a single shoe store in 1901 and grew into one of America's best-known department store chains. It sells apparel, shoes, beauty, accessories and home goods across full-line Nordstrom stores, off-price Nordstrom Rack locations, small-format Nordstrom Local service hubs and its digital platforms. Long defined by high-touch customer service and a liberal returns culture, the company returned to family control in May 2025 when the Nordstrom family and Mexican retailer El Puerto de Liverpool took it private in a roughly $6.25 billion deal.
On is a Swiss performance sportswear company founded in Zurich in 2010 that designs premium running shoes, apparel, and accessories. Built around its patented CloudTec cushioning - a sole of hollow rubber pods engineered to feel like 'running on clouds' - On grew from a specialty-running startup into a NYSE-listed brand (ticker ONON) with roughly $3.3 billion in projected 2025 revenue. Backed by tennis great Roger Federer since 2019, it competes with Nike, Adidas, and Hoka through design-led innovation, a fast-growing direct-to-consumer business, and manufacturing bets like robot-sprayed LightSpray uppers.
PVH Corp. is one of the world's largest branded apparel companies, built around two iconic global lifestyle brands, Calvin Klein and TOMMY HILFIGER. Tracing its roots to an 1881 shirtmaking business in Pottsville, Pennsylvania, the New York-headquartered company designs, markets and distributes clothing, footwear and accessories in more than 40 countries through wholesale, retail and direct-to-consumer channels. Under CEO Stefan Larsson's PVH+ Plan, the company is concentrating on brand-building, digital and DTC-led growth, generating roughly $8.95 billion in annual revenue with more than 70% coming from outside the United States.