childrenswear
(5)
Elizabeth Melley
Elizabeth Melley is the Chief Merchandising Officer at Gerber Childrenswear LLC, a New York-based apparel executive who has spent three decades designing and building product lines in retail. She started as a designer at Abercrombie & Fitch in 1993 and went on to lead product design and development at Mervyns, Sprockets Kids Clothing, and JCPenney before joining Gerber in 2022. At Gerber she oversees merchandising and product for a portfolio of baby and toddler brands, and has driven launches like the Livaeco-based 'Our Softest Edit' conscious clothing line and the expansion of the modern moments line.
Kevin Mitchael
Kevin Mitchael is the Chief Marketing Officer of Careismatic Brands, the Los Angeles-based healthcare apparel group behind Cherokee, Dickies Medical, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School. He announced the appointment on LinkedIn in February 2024, weeks after the company entered Chapter 11 restructuring, and stayed through its emergence that June under new ownership. His earlier career was built in apparel brand, product, digital and retail marketing, with work across Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, according to a 2019 Connecticut newspaper notice announcing his appointment to the board of Flanders Nature Center and Land Trust. He keeps a notably quiet public profile for a CMO: no published interviews, no podcast circuit, and a single LinkedIn account doing most of the talking.
Gerber Childrenswear LLC
Gerber Childrenswear LLC is the maker of the flagship Gerber baby-apparel brand and inventor of the Onesies Brand bodysuit. Founded in 1928 around the iconic Gerber Baby trademark, the company designs, sources and markets bodysuits, sleepwear, outfits, accessories and newborn essentials sold through mass retailers, its own e-commerce store and licensed partners including the NFL and NBA. With roughly $121 million in annual revenue and around 300-400 employees, it is one of the best-known everyday baby-basics brands in the United States.
Maisonette
Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.
Sylvana Durrett
Sylvana Ward Durrett spent eight years producing the Met Gala as Vogue's director of special projects before walking away to build Maisonette, a curated online marketplace for children's clothing, toys and home decor she co-founded in 2017 with fellow Vogue alum Luisana Mendoza de Roccia. She turned a parent's frustration - the missing 'Net-a-Porter for kids' - into a venture-backed consumer company headquartered in Brooklyn, applying the editorial taste and relentless work ethic she absorbed in 14 years at Conde Nast to the messy, fragmented world of kids' retail.