Maximizer is one of the world's oldest CRM software companies, founded in 1987 in Vancouver, Canada — predating Salesforce by 12 years. It provides a powerful, customizable CRM platform targeting sales teams, SMBs, and financial services professionals including wealth managers, financial advisors, and insurance brokers. With 120,000+ customers and 1 million+ users over its 35+ year history, Maximizer offers cloud, on-premises, and hybrid deployments with a strong focus on data sovereignty (Canadian and UK data centers). In 2023, the original founder Mark Loveys re-acquired the company, signaling a renewed focus on its core identity as a CRM built for sales leaders. In 2024–2025, Maximizer launched a purpose-built Financial Services Edition and IQ Boost, a Canadian-built AI tool helping financial advisors navigate Canada's $1-trillion intergenerational wealth transfer.
COO of Stratyfy, adjunct faculty at Northeastern University, and one of the most credible voices in the fight against algorithmic discrimination in financial services. Born in Istanbul, educated in engineering and business, Deniz has spent decades bridging the gap between AI technology and human consequences — building interpretable, bias-mitigating AI systems used by 20+ lenders through the Underwriting for Racial Justice programme. She is a serial board member, community convener, and published author who believes fairness and performance are not opposites but the same equation solved correctly.