Owned by Umm Al-Qura University, Wadi Makkah turns research, educational know-how and campus assets into commercial ventures. Its most revealing market is close to home: the businesses serving Hajj and Umrah.
Umrahme is a Dubai-based digital travel platform that lets Muslim pilgrims plan and book Umrah trips online - bundling visas, flights, Makkah and Madinah hotels, ground transport and Haramain train tickets into customizable packages. Part of the Traveazy Group and accredited by Saudi Arabia's official Nusuk platform, Umrahme launched the region's first fully digitalized B2C Umrah booking experience in October 2023, serving pilgrims across both B2B agent and direct-to-consumer channels.