The Dubai company that turned a centuries-old pilgrimage into a few taps - visa, flights, hotels and the high-speed train, in one booking.
THE MARK. Umrahme's app icon - a yellow hexagon circled by colored dots, a small constellation of services drawn around one point. Dubai, United Arab Emirates.
For millions of Muslims, the Umrah is the trip of a lifetime - and, until recently, one of the most logistically stubborn to arrange. A visa from one office. A flight from an airline. A hotel booked over the phone, in a language that might not be your own. Transport sorted on arrival. Umrahme, a Dubai-based travel-technology company, was built to collapse that chain into a single online checkout.
Founded in 2017 and operating under the Traveazy Group, Umrahme lets pilgrims assemble a complete Umrah trip - visa, flights, hotels in Makkah and Madinah, ground transfers and even Haramain high-speed train tickets - on one website or mobile app. In October 2023 the company launched what it describes as the region's first fully digitalized business-to-consumer Umrah booking platform.
What sets the company apart is less a single feature than a posture. Pilgrimage travel is a market defined by trust: the rules are strict, the stakes are personal, and there is little tolerance for a booking that falls through. Umrahme leaned into that constraint rather than around it, pursuing accreditation from Nusuk, Saudi Arabia's official integrated digital platform for Hajj and Umrah.
The result is a product that behaves like modern e-commerce - real-time confirmation, secure payments, multi-language support, 24/7 help - while carrying the credentials a faith-based traveler actually checks for. That combination is the pitch: the convenience of an online travel agency, with the assurances of an officially recognized operator.
Umrahme is not alone in the space, and it does not pretend to be. Traditional Hajj and Umrah agents have owned pilgrim relationships for decades, and Saudi Arabia's own Nusuk platform now offers pilgrims a direct channel. Umrahme's answer is to serve both sides of the counter - agents through B2B tools, and travelers directly through B2C - on one shared technology stack.
The company sits inside a larger story. Its parent, Traveazy, was ranked repeatedly by Forbes Middle East among the region's most promising startups, and its sibling brand Holidayme handles broader leisure travel. Umrahme is the group's focused bet on the one corner of travel that stayed analog the longest, and may be the largest still left to digitize.
“A visa here. A hotel there. A phone call for the flight. Umrahme's whole idea was to make that one basket.”
Umrahme bundles the moving parts of a pilgrimage into customizable packages - or lets travelers book each piece on its own.
All-in-one, customizable trips combining visa, flights, hotels and transport, tuned to budget - from budget-friendly to luxury.
Online visa application and processing folded directly into the booking flow, with application assistance.
Reservations across budget, family-friendly and premium tiers close to the holy sites.
Flight reservations plus private and local transfers between Jeddah, Makkah and Madinah.
Online booking for the high-speed railway linking Makkah, Jeddah and Madinah - the Middle East's fastest train.
Android and iOS apps with real-time updates and 24/7 support, plus booking tools for travel agents.
Umrahme's parent, Traveazy, has raised across multiple rounds, with a Series C led by Gobi Partners. The digital B2C launch drew additional backing from Certares and Global Ventures. Figures below are drawn from public reporting and are approximate.
The parent company launches with its first brand, Holidayme, serving B2B and B2C travel.
Raises $7.2M led by Accel Partners; Forbes Middle East ranks it among top regional startups.
The dedicated Umrah pilgrimage brand is created, followed by a $10M Series B.
Gobi Partners leads the round, with Accel and Global Ventures participating.
Umrahme launches the region's first fully digitalized B2C Umrah booking platform.
Accredited by Nusuk, co-hosts a VR pilgrimage event in Dubai, and adds Haramain train ticketing.
Founder & CEO. Brings more than two decades of experience across Hajj & Umrah, travel and tourism, hospitality, IT and banking - domain depth that shaped the platform before a line of it was written.
Co-founder & Chief Commercial Officer, helping steer Umrahme's commercial strategy across its B2B and B2C channels within the Traveazy Group.
“Domain scars beat generic disruption. Know the journey before you digitize it.”
Product demos, interviews and social channels - straight from Umrahme and its official pages.
Umrahme is a Dubai-based digital platform for booking Umrah pilgrimage trips online - bundling visas, flights, Makkah and Madinah hotels, transport and Haramain train tickets into customizable packages.
Yes. Umrahme is accredited by Nusuk, Saudi Arabia's official integrated digital platform for Hajj and Umrah, and has collaborated with Nusuk on public events.
Umrahme was founded by Mohammed M. S. BinMahfouz (Founder & CEO), with Manvendra Roy as co-founder. It operates under the Traveazy Group, which also owns Holidayme.
Umrah visas, flights, hotels in Makkah and Madinah, private and local transfers, Haramain high-speed train tickets, and complete customizable Umrah packages - via its website or mobile app.
Its parent Traveazy has raised roughly $33M+ across rounds, including a $16M Series C led by Gobi Partners; the digital B2C launch drew an additional ~$7M from Certares and Global Ventures.
Profile compiled from public sources. Funding figures and dates are approximate and drawn from press reporting and startup databases. Facts current as of research date; details may have changed.