A Muncie bank built its business on personal attention. A century of growth, a fair-lending reckoning and a new acquisition make that promise harder - and more interesting - to keep.
A bank born with a $100 deposit became a publicly traded regional lender. Its most interesting bet is that getting bigger can help it stay useful to the people next door.
Commerce Bank built its business on personal relationships. Its next move is to remove the paperwork, payment delays and awkward handoffs that get between people and their money.

He joined Commerce after a consulting assignment and became its chief executive eleven years later. John Kemper’s career turns on a practical question: what happens after the advice is given?

An electrical engineering graduate became a wealth management executive with a deceptively personal ambition: build a larger business in which people still feel they matter.
It began by selling cloth. Now Lazard sells judgment on mergers, debt and investments. Its next bet is a $575 million expansion into private capital advice.

He spent seventeen years at Trustmark before becoming CEO. Now Duane Dewey is testing how much a familiar institution can change while keeping its customers along for the ride.
A $13,550 exchange seat helped open the door in 1879. Today, Ladenburg Thalmann connects growing companies with capital by knowing the business on both sides of the trade.
A $2 billion deal bought Columbia Bank a bigger piece of the West. Its everyday pitch comes down to something less grand: helping money get where it needs to go.
Four thousand local shareholders helped launch TowneBank. Now a $22.6 billion regional bank is testing how far a personal relationship can travel.
A bank built for North Carolina farmers became the buyer of Silicon Valley Bank’s lending business. The surprise is how much of its old method survived the trip.
SunTrust Investment Services brought investing into a familiar banking relationship. Its journey to Truist shows what that convenience buys - and why the smallest fees deserve the biggest questions.
A bank built by mergers is betting billions that the small stuff will keep customers close. Its AI assistant, branch network and fee history reveal what happens when everyday banking runs at enormous scale.
A regional bank can get very big. The harder trick is keeping the everyday customer at the center of a business built on billions of dollars.
Edward Jones turned the neighborhood financial advisor into a business serving more than 9 million clients. Now it wants a bigger role in their lives - with broader planning, new technology and a bank on the way.
A Buffalo bank grew by buying other banks. Its harder job is keeping the small, ordinary promises that make people stay.
A checking account is only the beginning. From the card reader on the counter to the deal in the boardroom, U.S. Bank is building a business around everything money does next.
A St. Louis brokerage grew by buying expertise and giving advisers room to work. The harder part is keeping a sprawling financial firm accountable to the people whose money it holds.
Ameriprise puts a human advisor between a household and its financial decisions. The interesting question is what that relationship buys - and how to tell whether it earns its keep.
PNC moved millions of customers onto a new online platform. Now it is building more than 300 branches. The apparent contradiction explains how this Pittsburgh bank plans to grow.
He helped build Claymore, sold it to BlackRock, and came back with Purpose. Along the way, the former water polo coach has kept asking what a financial company should help people do.
The Mashfrog founder began in financial journalism, built technology companies and wrote about a changing economy. His most revealing habit is what happens when he reaches a goal: he sets another.

Aaron Brodt founded Ashton Thomas Private Wealth, then helped build Amplify to solve the problems growth created. His second business began inside the first, where disconnected software was making more work for the people meant to serve clients.

Private markets are opening to more individual investors. Brookfield’s John Sweeney has spent his career working on what happens after they walk in.

She left a banking career to open a financial advice practice in Michigan. Now, as Edward Jones’ managing partner, Penny Pennington is asking a century-old firm to learn a few new habits of its own.

A Dartmouth psychology graduate became a financial advisor in 1993. Three decades later, Dawn E. Smith leads Oasis Wealth Advisors in Hopkinton, with twenty marathons behind her and a career spent thinking about the decisions people make with money.
He started with a Boston-area advisory practice in 1989. Now Bill Williams leads more than 10,000 Ameriprise advisors, with a career-long interest in what helps a financial relationship last.

Before she led U.S. Bancorp, Gunjan Kedia waited seven hours for a chance to be heard. Her career has been an education in when to insist, when to listen, and how to get a bank moving.
His first paycheck bought mustard-yellow parachute pants; his career led to the machinery behind financial advice. At LPL Financial, Rich Steinmeier is testing how much a large company can do for people who value their independence.
In 2005, Jim Cracchiolo took a business with a century of history out of American Express. The harder work was giving independence a purpose - and keeping that purpose through a financial crisis.