jeddah
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Mohammed BinMahfouz’s theory of the missing steps
From travel agencies to bank payments, Mohammed M. S. BinMahfouz built a career around the mechanics of a journey. At Umrahme, he wants the pilgrim to have fewer of those mechanics to think about.
Hatem Kameli and the second life of a gift
He started Resal with flowers. Now Hatem Kameli is working on the less visible journey of a gift: how value is issued, moved, rewarded and finally spent.
Karam Rajab and the distance between a sketch and a sofa
The Baytonia co-founder has moved from systems engineering to home furnishings and Saudi-inspired design. His next problem is a practical one: helping local creativity find its way into everyday rooms.
Youssuf Fayez and the furniture that changed his career
After a career trading bonds and equities, Youssuf Fayez needed somewhere to keep his furniture. That ordinary problem became WheeKeep, a Saudi storage business built around bringing the unit to the customer.
Baytonia
Behind a single furniture storefront in Saudi Arabia sits a marketplace that also warehouses, assembles and delivers - and quietly furnishes hotels, offices and government projects for the sellers who can't.
Resal
Resal is a Saudi digital gifting, rewards, and loyalty platform based in Jeddah. Founded in 2016, it connects merchants, businesses, and individuals through a single ecosystem that issues and manages digital gift cards, prepaid cards, loyalty points, and vouchers. Originally launched as a flower-and-gift delivery app, Resal pivoted in 2021 into a full B2B rewards and loyalty infrastructure company, and now serves more than 1.5 million users and over 1,000 organizations, working with 400+ retailers such as Jarir, Amazon, Noon, and Landmark Group across Saudi Arabia, the UAE, Bahrain, and Kuwait.
WheeKeep
WheeKeep is a Jeddah-based tech-enabled storage company that brings the storage unit to the customer. It drops off weatherproof, lockable containers at homes and businesses, lets people pack at their own pace, then collects and stores the units in secured, CCTV-monitored facilities across Saudi Arabia. Combining physical logistics with a mobile app for scheduling, delivery and retrieval, WheeKeep offers ambient and refrigerated units for both personal and commercial use, positioning itself in the growing on-demand self-storage market in the Kingdom.