
From travel agencies to bank payments, Mohammed M. S. BinMahfouz built a career around the mechanics of a journey. At Umrahme, he wants the pilgrim to have fewer of those mechanics to think about.

He started Resal with flowers. Now Hatem Kameli is working on the less visible journey of a gift: how value is issued, moved, rewarded and finally spent.

The Baytonia co-founder has moved from systems engineering to home furnishings and Saudi-inspired design. His next problem is a practical one: helping local creativity find its way into everyday rooms.

After a career trading bonds and equities, Youssuf Fayez needed somewhere to keep his furniture. That ordinary problem became WheeKeep, a Saudi storage business built around bringing the unit to the customer.