Ozuna (Juan Carlos Ozuna Rosado) is Puerto Rico's reigning melodic reggaeton king — the artist who spent more consecutive weeks at No. 1 on Billboard's Top Latin Albums than any male in history, held four Guinness World Records simultaneously, and became the most-viewed artist on YouTube globally in 2018. Raised by his grandmother above a San Juan bodega after losing his father at age three, he turned hardship into a sonic empire spanning seven studio albums, 23+ million Instagram followers, and collaborations with Cardi B, Selena Gomez, DJ Snake, and Rosalía. His smooth melodic tenor and genre-fluid approach — blending reggaeton, melodic trap, Afrobeats, and Latin pop — have made him a defining voice of the streaming era.
Peso Pluma (Hassan Emilio Kabande Laija) is the 25-year-old Mexican singer-songwriter from Zapopan, Jalisco who turned corridos tumbados - the fusion of traditional Mexican corridos with trap beats and hip-hop swagger - into a global phenomenon. In under five years, he broke a 64-year Billboard Hot 100 record, won a Grammy, became Mexico's most-streamed Spotify artist of all time, and built Double P Records into an independent powerhouse. His albums Génesis and Éxodo redefined what regional Mexican music could mean on a world stage.
Sienna Spiro is a 20-year-old British singer-songwriter from London who went from posting TikTok covers at 16 to amassing nearly 900 million Spotify streams and landing on Forbes 30 Under 30 Europe 2026. Signed to Capitol Records and produced largely by Omer Fedi, she writes confessional indie-pop infused with soul and jazz, channeling the raw emotional candor of artists like Etta James and Frank Sinatra into chart-breaking anthems about regret, self-sabotage, and longing. Her breakthrough single 'Die on This Hill' hit UK #9 and US Billboard Hot 100 #19, while 'MAYBE.' generated 600M+ TikTok views - all without a single renegade dance.