Technology Executive
Amit
Dayal
VP & General Manager, Digital Advertising, Learning & Publishing — Adobe • Bengaluru, India
"Do it Now - Sometime Later Becomes Never" Amit Dayal
VP & General Manager, Digital Advertising, Learning & Publishing — Adobe • Bengaluru, India
"Do it Now - Sometime Later Becomes Never" Amit Dayal
Somewhere between a streaming session on a major media app and an e-learning course at a Fortune 500 company, there is a good chance Amit Dayal's work is involved. As Vice President and General Manager of Adobe's Digital Advertising, Learning, and Publishing Business, Dayal runs the unit responsible for products that most people encounter without knowing it - Adobe Primetime powering the delivery infrastructure behind TV Everywhere apps, D2C streaming platforms, and the targeted ad experiences that make premium video commercially viable at scale.
He is based in Bengaluru, not San Jose. That detail matters. Adobe has made sustained investments in India, and Dayal - sitting at the intersection of AdTech, enterprise SaaS, and learning technology - is one of the executives embodying that bet from within. When Adobe CEO Shantanu Narayen said the company is "disproportionately invested in India," Dayal was among the first to amplify it.
His portfolio is deliberately mismatched in the way only a certain kind of executive can hold together: digital advertising technology, professional e-learning platforms, and publishing tools - three industries with different buyer profiles, different sales cycles, and different definitions of success. The common thread is enterprise product management at scale, and that has been Dayal's currency for three decades.
"Passionate about product excellence, and taking new ideas to market."
Before Adobe, the career arc reads like a tour of tech's formative institutions. Oracle, where the discipline of enterprise software gets coded into your DNA. Motorola, at a moment when the mobile era was still being invented. Yahoo, when building product at internet scale was genuinely new territory. Samsung Electronics, navigating the hardware-software divide from the Korean giant's vantage point. And Sequent Computer Systems, now largely forgotten but once a serious player in multiprocessor computing - where Dayal's engineering foundations were laid.
In between, he co-founded a Silicon Valley startup and built product management functions from scratch at multiple early-stage companies. That experience - where there is no incumbent process to inherit, only blank-page decisions about what to build and why - is visible in how he talks about product: action-first, no patience for deferred timelines.
"Do it Now - Sometime Later Becomes Never"
Amit Dayal — Personal Motto
Three decades. Six-plus major companies. One co-founded startup. The through-line is product excellence at scale, from embedded systems to internet products to enterprise SaaS.
The education arc alone is a study in deliberate reinvention - starting with rigorous engineering fundamentals in India, adding research depth in California, then capping it with an MBA at one of the world's most demanding business programs. Each degree added a new lens.
Dayal's business unit at Adobe is an unusual assembly. Most companies organize product divisions around a single audience or technology. His portfolio spans three distinct markets: digital advertising technology, enterprise e-learning, and publishing tools - each with its own competitive landscape, buyer persona, and success metric.
The centerpiece is Adobe Primetime, the platform that powers streaming delivery and targeted advertising for most major media and entertainment companies. When a viewer opens a TV Everywhere app or a D2C streaming service, the infrastructure delivering both the content and the targeted ad - at TV-quality - is often running on what Dayal's team built and maintains.
Beyond Primetime, the portfolio extends into Adobe Captivate and the broader digital learning stack - tools that enterprises use to build and deliver employee training - and into publishing and printing products that serve professional and creative workflows globally.
The connective tissue is data, AI, and the Adobe Experience Platform underneath it all. As Adobe integrates generative AI through Adobe Sensei and Adobe Firefly, Dayal's unit is positioned at the edge of that stack: where content is delivered, learned from, and monetized.
At the Adobe Learning Summit 2025, Dayal sat down with Dr. Majd Sakr - Chief Learning Officer at Accenture - for a conversation that cut through the AI hype. The focus: how do learning and development professionals translate AI theory into actual, implementable workflows?
The framing was deliberate. While other sessions at the summit explored what AI could theoretically do for L&D, Dayal's fireside chat started from the other end - what does a practitioner actually need to change in their workflow Monday morning? The session complemented keynote thinking on reframing humanity's relationship with AI by providing the operational counterpoint: practical steps, not theoretical futures.
It reflects a consistent theme in how Dayal operates: the gap between idea and execution is where most value is lost. His personal motto - "Do it Now - Sometime Later Becomes Never" - is not motivational poster material. It is a management philosophy that has survived three decades of product work across six companies and one startup.