Tagged Content
Everything on the platform tagged with adtech.
AB180 is a Seoul-based marketing technology company building an AI stack for full-funnel app and game growth. Its flagship product, Airbridge, is a people-based mobile measurement and attribution platform (MMP) that connects ad spend to real revenue across web, app, PC and CTV, with AI-driven predictive LTV, fraud protection and deep linking. Founded in 2015, AB180 serves 600+ apps and games in more than 30 countries.
Firsthand is a New York based AI company building the Brand Agent Platform, a system that lets marketers and publishers deploy their own AI-powered brand representatives to engage consumers in real time across owned sites and paid media. Founded in 2023 by digital advertising veterans behind FreeWheel and AppNexus, Firsthand treats AI as a new communication medium rather than a tool for automating existing marketing. Its Lakebed data and knowledge rights management system lets brands retain ownership and control of their content and data while cooperating with AI. The company raised a $26M Series A in March 2025 led by Radical Ventures.
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.
Arthur Querou is the co-founder and CEO of Vibe.co, a self-serve connected TV advertising platform that lets small and medium businesses run streaming ads with budgets starting at $50 a day. A Y Combinator alum mentored by Sam Altman and a serial entrepreneur with four prior exits, he raised a $50M Series B in September 2025 at a reported $410M valuation and pushed Vibe past a $100M revenue run rate in under two years.
David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.
Picnic is a London-born ad-tech company building user-first advertising for the open web. It packages social-media-style ad formats - Stories, swipe-to-act, emoji reactions - and delivers them on premium publisher inventory, aiming to make ads people actually engage with rather than ignore. Founded in 2017 by Matthew Goldhill, Picnic pairs its creative formats with PIQ, an inventory-quality platform, and ships every campaign carbon neutral, claiming roughly 50% lower emissions than the industry standard.
Vip Andleigh is Head of Strategy & Operations and Office of the CEO at Moloco, the machine-learning advertising company based in Menlo Park. He partners with CEO Ikkjin Ahn and the leadership team on business planning, leadership cadence, and cross-company strategy. Before Moloco he spent over a decade at Google, where he led multiple Strategy & Operations teams, served as Director of Ads Strategy & Operations and Chief of Staff for the App Ads and Display Ads businesses, and founded Google's Ads Incubator. Earlier he was a strategy consultant at McKinsey & Company. He holds an MBA from Wharton and a double-major BA from UC Berkeley.
Jonathan Heller is the chairman, founder and co-CEO of Firsthand, a New York AI startup building Brand Agents - AI representatives that talk directly to consumers on behalf of publishers and brands. An adtech lifer, he co-founded the online video advertising platform FreeWheel in 2007 and sold it to Comcast for roughly $360 million in 2014. At Firsthand he is reuniting with his old DoubleClick colleague Michael Rubenstein to argue that generative AI is not a better ad-serving engine but an entirely new medium for reaching people.
Matthew Goldhill is the founder and CEO of Picnic, a London-born adtech company that pioneered 'social display' advertising - Stories, Posts and Carousels dropped mid-article on Google AMP pages, a format that didn't exist before he built it. He left AppNexus at 25 to start the company, bootstrapped it for years, delivered 600+ campaigns for brands like EE, L'Oreal and Amazon, then raised £1m in 2023 and moved to New York to crack the US market. He builds user-first, low-carbon ad products and is unusually candid about the near-disasters along the way.
Vibe.co is a New York-based ad tech company that turns connected TV into a performance marketing channel. Its self-serve, end-to-end platform lets brands of any size create, target, buy, and measure streaming TV campaigns from a single dashboard - with AI handling creative generation, audience targeting, and incrementality measurement. Founded in 2022 by serial ad-tech entrepreneurs Arthur Querou and Franck Tetzlaff, Vibe.co reached a $100M revenue run rate in under two years and raised a $50M Series B at a $410M valuation in September 2025.
CloudX is an AI-native ad monetization platform for mobile publishers, built by the founders of MoPub and MAX. It rebuilds the programmatic supply-side stack so autonomous AI agents - not manual ops teams - can run auctions, manage price floors, and optimize revenue, with auction integrity verified inside Trusted Execution Environments. The company launched out of stealth in November 2025 with a $30M Series A led by Addition.
Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.
Teikametrics is a Boston-based AI marketplace optimization platform that helps brands, retailers, and agencies grow profitably on Amazon, Walmart, and TikTok Shop. Its Flywheel platform unifies advertising, organic ranking, and inventory data into one AI engine, and the company says it has optimized billions in marketplace GMV for thousands of sellers worldwide.
Alasdair McLean-Foreman is the founder and CEO of Teikametrics, a Boston-based AI platform that helps Amazon and Walmart sellers optimize advertising and pricing across more than $10 billion in marketplace transactions. A former Great Britain 800m runner and Harvard track captain, he started selling sporting goods from his dorm room in 2001, became one of Amazon's first third-party retailers in 2003, exited a fitness startup to News Corp, and has raised roughly $65 million for Teikametrics from investors including Intel Capital, Jump Capital, Centana Growth Partners and SoftBank's Lydia Jett.
Alex Sherman is the CEO and co-founder of Bluefish, a New York-based platform that measures and shapes how brands appear in answers from ChatGPT, Gemini, Claude, Perplexity and Amazon's Rufus. A European history major who became one of MediaMath's earliest employees in 2008, he co-founded the retail-media platform PromoteIQ (acquired by Microsoft in 2019) before launching Bluefish in 2024 to rebuild the marketing stack for the AI internet. In April 2026 Bluefish closed a $43M Series B co-led by Threshold Ventures and NEA, bringing total funding to roughly $68M, with around 10% of the Fortune 500 already on the platform.
Bill Schild is the CEO of Aqfer, a marketing data Platform-as-a-Service built for the advertising and marketing ecosystem. Appointed in August 2025, he is a 20-plus-year ad-tech operator known for scaling growth-stage companies and steering them to acquisitions, with prior leadership runs at Viant, Beeswax (acquired by FreeWheel/Comcast), Channel Factory, and WeWork. At Aqfer he is positioning the company as the data infrastructure layer for the GenAI era.
Jim Daily is the CEO of OpenWeb, the audience-engagement and conversation platform for digital publishers. He took the top job on April 1, 2025, arriving after almost a decade scaling Teads in North America from a standing start to roughly $275 million in annual revenue, and after a detour founding LinksDAO, a golf-community venture he grew to $11 million in ten months. A Boston University hospitality grad turned adtech operator, Daily is the rare media leader who pairs go-to-market discipline with a near-religious belief that healthier online conversation is good business and good for society.
InMobi is a global mobile advertising and marketing technology company founded in 2007 in Bangalore, India. It became India's first unicorn in 2011 and runs a stack of mobile-first products - the InMobi DSP, InMobi Exchange, and the consumer lockscreen and AI commerce platform Glance - reaching billions of devices and processing over a trillion ad requests monthly. In 2025 it doubled down on artificial intelligence, launching its Helix AI layer and Glance AI commerce, while preparing for a planned domestic IPO in India.
LiveRamp is a data collaboration platform that helps companies connect, control, and activate their first-party data across the marketing and advertising ecosystem without giving up control of it. Born from the simple idea of an 'on-ramp' that links offline customer records to online channels, LiveRamp now runs a privacy-centric identity graph (RampID) and a cloud-native data clean room used by brands, agencies, retail media networks, and publishers to match, measure, and monetize data securely.
Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.
Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.
Amit Dayal is Vice President and General Manager of Adobe's Digital Advertising, Learning, and Publishing Business - a portfolio that puts him at the intersection of AdTech, streaming media, and enterprise e-learning. With 30+ years of product leadership spanning Sequent Computer Systems, Oracle, Motorola, Yahoo, Samsung Electronics, and multiple Silicon Valley startups he co-founded or built PM functions from scratch, Dayal brings a rare depth of engineering-to-executive experience to one of tech's most creative companies. Based in Bengaluru, India, he leads strategy, product management, technology, marketing, and sales for Adobe Primetime and related platforms serving major media and entertainment companies globally.
David Tokheim is a senior executive at Adobe where he has served since 2013, most recently elevated to SVP, CXO Americas Industry and Canadian Sales (April 2026). Previously VP of Experience Cloud leading the Media & Entertainment, Communications, and Travel/Hospitality verticals, he has spent his career at the intersection of digital media, advertising technology, and enterprise software. Before Adobe, he was EVP & GM at Six Apart Media (growing its blog audience to 220 million monthly uniques), SVP at Fox Interactive Media overseeing monetization across MySpace and IGN, and VP of Marketing at IGN Entertainment where he built strategic programs for brands like Pepsi, EA, and Walmart. A UCLA English grad turned ad-tech veteran, he champions AI-driven personalization and content velocity as the defining imperatives of modern customer experience.
Kya Sainsbury-Carter spent over 20 years at Microsoft, most recently as Corporate Vice President of Microsoft Advertising, where she led a global ads business generating more than $18 billion in annual gross revenue. She oversaw the division's transformation through AI-powered and agentic advertising, expanded retail media, and enterprise partnerships before departing in May 2026 - with LinkedIn's Matt Derella named to succeed her.
Abhay Singhal co-founded InMobi in 2007 from a shared Mumbai apartment with three IIT Kanpur classmates, and helped build it into India's first unicorn and the world's largest independent mobile advertising platform - reaching 1.3 billion people across 190+ countries. As CEO of InMobi Advertising, he now leads a platform serving 80 billion daily impressions, while InMobi prepares for a 2026 IPO targeting a $4-5 billion valuation. An angel investor in Razorpay, Bright Money, and Goldcast, Singhal is known for betting on mobile-first futures before anyone else did.
Cali Tran is CEO of Simpli.fi, a programmatic advertising platform backed by Blackstone and GTCR that runs 140,000+ ad campaigns monthly for 40,000 advertisers. Born in a Vietnamese refugee camp at Camp Pendleton and raised as the youngest of six in a family restaurant, he built a career spanning investment banking, venture capital, startup co-founding, and C-suite leadership at Ancestry, Valassis, Centerfield, Brandwatch, and Cision. At Valassis, he engineered a 5x expansion of digital revenue for a $2 billion company. He is an advisor at SignalFire, a board member of OneVietnamNetwork, and a Bowdoin College alumni council member who graduated cum laude in History before earning his MBA from Harvard Business School.
Konrad Feldman is the co-founder and CEO of Quantcast, the San Francisco audience-intelligence company he started with Paul Sutter in 2006. A London-born computer scientist with a UCL PhD in neural networks, he was building machine-learning systems for banks two decades before AI became a marketing department buzzword. Today he is making the case that advertising, done with better data and smarter models, is what keeps the open internet open.
Rajeev Goel is the co-founder and CEO of PubMatic, the publicly traded (Nasdaq: PUBM) supply-side ad tech company he started with his brother Amar in 2006 to give publishers a seat at the programmatic table. Two decades in, he is steering PubMatic into Connected TV, agentic AI buying, and an NVIDIA-powered infrastructure overhaul while continuing to argue that the open web deserves more than the walled gardens it competes against.
Scott Howe is the Chief Executive Officer of LiveRamp, the San Francisco-based data collaboration platform that helps the world's largest brands stitch together customer signal across walled gardens, clean rooms, and a cookieless web. He took the job in October 2018 after seven years running Acxiom, LiveRamp's former parent, and before that ran Microsoft's multi-billion-dollar advertising business and helped build Avenue A | Razorfish at aQuantive.