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Dana Seguin
Dana Seguin is Senior Vice President and Chief Marketing Officer at Altar'd State, the fast-growing Knoxville-based women's fashion retailer, where she leads all creative, marketing and eCommerce work across its family of brands - Altar'd State, Arula, Vow'd, Tullabee and AS Revival. A brand builder with roughly 25 years in retail and fashion, she began in merchandising at American Eagle Outfitters before moving into creative marketing for SPANX, Chico's and Aerie. She is best known for leading the creation and launch of the Aerie Real campaign, which stopped retouching model images and helped make body positivity a mainstream retail message.
Shapewear, Roller Coasters, and Borrowed Cars Walk Into a Contact Center
Three companies that couldn't look less alike — SPANX in shapewear, Herschend in theme parks, and Turo in car sharing — turn out to share the same architecture underneath: a CRM-first, cloud-native contact center on UJET, no stored PII, deployment measured in weeks or hours, and one hard number each that moved. This profile examines the common pattern behind three very different customer-experience turnarounds.