The company that spent 15 years turning television into a measurable performance channel - across streaming, cable, broadcast, and games.
Television was, for most of its history, an act of faith. An advertiser bought a slot, hoped the right people were on the couch, and waited for a sales bump nobody could quite attribute. Simulmedia was founded in 2008 on a stubborn premise: that the discipline of digital direct marketing - targeting, forecasting, measurement - could be pointed at the biggest screen in the house. That premise helped create the data-driven linear TV advertising market, and it still anchors the company today.
The company, based at 401 Park Avenue South in Manhattan, builds software and services that plan, activate, optimize, and measure TV campaigns end to end. Where a generic demand-side platform stops at delivering impressions, Simulmedia's TV+ platform forecasts at the spot level, assembles unduplicated plans across streaming and linear, and backs managed buys with delivery guarantees and closed-loop measurement. The pitch is not louder reach. It is provable outcomes.
That distinction matters because the ground under television keeps shifting. Streaming fractured the audience; connected TV opened programmatic pipes; and yet more than 40% of U.S. viewers still tune in to traditional broadcast and cable, especially older, loyal audiences watching local news, live sports, and primetime. Simulmedia's answer has been to treat the screen as incidental and the outcome as the point - buy streaming, cable, broadcast, and even in-game inventory as one plan, and measure it as one result.
The people who use it range from national brands with nine-figure budgets to, increasingly, the local franchise owner who never had a way in. Over 100 leading brands - Disney, Experian, MassMutual, Choice Hotels, Wayfair, Kings Hawaiian, Frigidaire - have run campaigns through the platform, and case studies point to hard numbers rather than vague lift.
Experian, buying TV like a performance channel, cut its cost per site visit by 54.6%. A premium department store's cross-channel campaign reached more than 80 million unique individuals and drove over 1.2 million attributable site visits. These are digital-style metrics applied to a medium that historically resisted them - which is exactly the trick Simulmedia set out to pull off.
The flagship media-buying platform. It forecasts at the spot level, builds unduplicated plans across streaming and linear, and backs managed campaigns with delivery guarantees and closed-loop measurement - built to plan, activate, optimize, and prove TV outcomes.
Create, manage, and measure CTV campaigns with 250+ targeting options - and, since November 2025, run broadcast and cable spots too. Pick your markets, set a budget, upload a commercial. TV bought as simply as a digital ad.
A hands-on service where Simulmedia's team plans and runs outcome-driven campaigns tied to measurable business results, backed by 15+ years of national TV buying experience.
An engagement and monetization platform for free-to-play console and PC games. Players opt in to brand-sponsored video during downtime in exchange for rewards - reaching younger audiences who left traditional TV.
A free tool for modeling audiences and forecasting reach before a dollar is committed - so plans start from data rather than instinct.
Inventory and data partnerships - including OptimizeRx's Micro-Neighborhood Targeting - extend audience precision across linear, digital, and connected TV.
"With Skybeam, we're opening that world to everyone."Dave Morgan, Founder & CEO, on democratizing TV advertising
A sample of results Simulmedia has reported from client campaigns. Bars are illustrative and scaled to each figure below - the point is that these are performance metrics, not reach guesses.
There is a pattern in Dave Morgan's career: build the measurement infrastructure incumbents didn't think they needed, then watch them need it. He founded Real Media, one of the first ad-serving and ad-network companies and a predecessor to 24/7 Real Media, later sold to WPP. He founded TACODA, which pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million. He then served as EVP of global advertising strategy at AOL.
A lawyer by training, Morgan holds a J.D. from the Dickinson School of Law and a political science degree from Penn State, and once served as general counsel of the Pennsylvania Newspaper Association. He founded Simulmedia in 2008 and, after a period with Jon Werther as CEO, returned to the top job in 2024 - a founder stepping back in to press the company's original thesis into a streaming-and-games era.
That expertise - data science paired with a deep read of the media business - is the company's core asset. Simulmedia's teams combine 15+ years of national TV buying with the software engineering to forecast, guarantee, and measure it. The result is a firm that speaks both languages: the Nielsen-era vocabulary of reach and the digital vocabulary of attribution.
Backing that thesis is roughly $87M-$112M in venture funding across multiple rounds, including a $29 million Series E in 2019 led by Union Square Ventures, with participation from Avalon Ventures, WarnerMedia, and Valiant Capital.
Dave Morgan sets out to combine TV advertising with data-driven direct marketing.
Union Square Ventures and Avalon Ventures back the data-driven linear TV thesis.
Union Square Ventures leads a round to expand the platform.
Simulmedia extends beyond screens into free-to-play console and PC games with rewarded ads.
The founder resumes the top job as a self-serve platform brings CTV to businesses of all sizes.
Skybeam adds broadcast and cable buying alongside streaming, opening national-grade TV to local advertisers.
More than 100 brands and agencies run campaigns through Simulmedia. With Skybeam's move into self-serve and traditional TV, the customer base is widening to small businesses, franchises, and independent agencies that never had a practical way onto television.
Where it fits. Simulmedia sits in the converged-TV corner of adtech, competing with players like The Trade Desk, tvScientific, MNTN, Innovid, and Comcast's FreeWheel, as well as traditional media-buying agencies. Its differentiator is a TV-specific stack - spot-level forecasting, delivery guarantees, closed-loop measurement, and inventory that spans streaming, linear, and games - rather than a general programmatic pipe retrofitted for television.
It's an adtech company that helps advertisers plan, buy, optimize, and measure TV campaigns across streaming, cable, broadcast, and in-game inventory - treating television as a measurable performance channel.
Dave Morgan founded Simulmedia in 2008 and returned as CEO in 2024. He previously founded Real Media and TACODA (acquired by AOL for $275M).
TV+ (enterprise media-buying platform), Skybeam (self-serve TV advertising), Performance TV (managed service), and PlayerWON (in-game advertising).
Roughly $87M-$112M across multiple rounds, including a $29M Series E in 2019 led by Union Square Ventures.
TV+ is built specifically for television - forecasting at the spot level, assembling unduplicated plans across streaming and linear, and backing buys with delivery guarantees and closed-loop measurement.