Lulu Cheng Meservey is the founder and CEO of Rostra, a strategic communications firm that bets on founder-led narratives over legacy PR playbooks. A former VP of Communications at Substack and EVP/CCO at Activision Blizzard, she now sits on Shopify's board of directors and manages a $40 million VC fund. Known for her newsletter 'Flack' (also called 'Res Ipsa') on Substack, she is one of the most incisive voices arguing that the future of tech PR is direct-to-audience, not media-mediated. Her clients have included Anduril, Cognition AI, Coinbase, and Ramp.
Surma (known online as @DasSurma) is a Principal Software Engineer at Shopify focused on developer experience and monorepo architecture. A former Google Chrome Team Web Advocate, he is best known for making WebAssembly and Web Workers approachable through open-source tools like Comlink (12k+ GitHub stars), Squoosh, and PROXX. He co-hosts the 'Off The Main Thread' podcast with Jake Archibald and publishes deep technical articles at surma.dev. Based in Bristol, UK, Surma has spent his career removing the friction between developers and the harder parts of the web platform.
Klaviyo is a Boston-based AI-first B2C CRM platform that unifies email marketing, SMS, push notifications, and customer service into a single data-driven system. Founded in 2012 by Andrew Bialecki and Ed Hallen, it went public on the NYSE in September 2023 and crossed $1.2B in annual revenue in 2025, serving 193,000+ brands in 100 countries. Klaviyo's core edge is its built-in Customer Data Platform that manages 7.3 billion customer profiles and processes 2.5 billion events daily, enabling hyper-personalized marketing at scale for direct-to-consumer brands.