shopify
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Triple Whale wants the dashboard to do the work
The ecommerce company began with a spreadsheet problem. Now its bet is that the same system that measures your marketing should help run it.
Digital Silk makes the next click count.
A folding suitcase, an esports shop and a spray-foam brand reveal the same problem: customers need a clearer route from curiosity to action. Digital Silk builds that route.
Kaz Nejatian and the price of standing still
He timed checkouts in his family’s shops and put a price on meetings at Shopify. Now Kaz Nejatian is testing the cost of delay in a business where the inventory comes with a roof.
Sigma Infosolutions makes the pieces fit.
A checkout, a credit check, a stubborn old storefront. Sigma Infosolutions builds the connections that let businesses move without starting over.
Oisin O’Connor and the business of coming back
Before Recharge became subscription infrastructure for thousands of brands, Oisin O’Connor was trying to make another attempt at entrepreneurship work. His story runs through a Santa Monica barbecue, an uneasy apartment, and a calendar that still makes room for customers.
Athos Commerce and the Cost of Being Invisible
The product is in stock. The shopper is ready. Athos Commerce is building a business around the surprisingly difficult job of getting the two into the same room.
Dropship sells the search before the sale
Before a seller bets on a product, Dropship lets them inspect the shops, ads, and creators already selling it. The useful trick is knowing where the evidence ends.
the Loft makes the next step obvious
A baklava guide. A better product picture. A shorter route to checkout. The Missouri creative agency turns the small details of buying into the substance of a brand.
Elsner builds the store behind the store.
A million products. A customer complaint. A stock count that will not sit still. Elsner Technologies works where online shopping meets the untidy business of running a company.
Matt Knox and the business that paid for the next idea
Before Wonderful built digital products for other brands, Matt Knox needed a way to keep his own startup going. His career keeps returning to a practical question: what can you make useful with what you already have?
Eva wants you to keep more of the sale.
More traffic can make a business busier without making it richer. Eva connects advertising, pricing and operations so ecommerce brands can see what a sale actually leaves behind.
Webskitters makes the whole thing work.
A baby-products store. A neighbourhood salon. A sprawling software menu. Webskitters makes its case in the awkward space between having a digital presence and getting something done.
Shinetech Software Inc. and the value of staying
A QR code at a vaccination centre. A chemical software team that kept its memory. Inside Shinetech’s bet that the people who stay make the software better.
Getting on the shelf is just the start.
The Stable built its business around the work between a good product and a repeat purchase. Its journey into Accenture Song shows how much of modern commerce happens behind the shelf.
Ariel Chen and the Sale That Wouldn’t Stay Sold
A Black Friday success became a stack of disputed payments. For Ariel Chen, the way out of the paperwork led from a cosmetics brand to Chargeflow - with his brother beside him.
Brainvire makes the back office the main event
A beautiful storefront can hide a very confused business. Brainvire’s work begins where the shopping cart meets the warehouse, the ledger, and the people trying to keep them in agreement.
miniOrange makes the old world log in.
The hardest part of modern security is often the software nobody can replace. miniOrange has built a business around getting that software to cooperate.
Rokt found a business after the buy button.
The order is finished. The customer is still there. Rokt turns that brief overlap into an advertising marketplace - and a reason to rethink the most neglected page in ecommerce.
The power of “skip this month.”
Privé became Recurly Commerce by helping Shopify brands make subscriptions more flexible. Its useful insight: a customer with too much product may need a different schedule, not another discount.
Recharge sells the second order.
The first sale gets the applause. Recharge built a business around the quieter question: what makes a customer come back?
Kristen Tyrrell and the work a paycheck does
A union household in Reno taught her what financial stability could make possible. At Catch, and later Cash App, she tried to build some of that machinery for people whose working lives refused to fit the form.
Harish Abbott and the trouble with getting there tomorrow
He helped bring fast delivery to merchants outside Amazon, then sold Deliverr to Shopify for $2.1 billion. At Augment, Harish Abbott is working on the quieter obstacle to moving goods: getting people, messages and systems to agree.
Scott Lake and the floor worth saving
Shopify’s co-founder helped turn a snowboard shop into software. His later projects put the same appetite for getting things started to work in investing and basketball - sometimes with an entire court to move.
Ben Jabbawy and the value of one more conversation
A failed sale left Privy with $1,000. Ben Jabbawy kept calling customers, rebuilt around small online stores, and eventually sold the company to Attentive. Now he is back where he started: helping independent businesses reach their next customer.
Brice Douglas and the distance between a pitch and a paying customer
A BYU hackathon brought Brice Douglas and his co-founders together. Building Zaymo taught him to put an attractive idea through a less forgiving test: what customers actually do.
Tobias Lütke and the shop that sold its toolbox
He set out to sell snowboards. The software became Shopify. Two decades later, Tobias Lütke is still working on the same problem: how much easier can it be to start something of your own?
Tiptop wanted your old phone to pay for something new
An unused device is worth money. Turning it into money is work. Tiptop tried to remove that work by putting trade-in credit exactly where shoppers were about to spend.
Route sells peace of mind after you click Buy
A missing parcel can cost a retailer more than the merchandise inside it. Route built a business around that awkward interval between taking the money and keeping the promise.
Ohi put the warehouse next door. That was the shortcut.
A tiny Manhattan warehouse held a large idea: give independent brands rapid delivery by moving their inventory into the neighborhood. Ohi’s experiment shows why the shortest journey can require the most careful planning.
Superfans.io wants your best customers to skip the queue
The company formerly known as Vajro turns Shopify stores into mobile apps for repeat buyers. Its wager: early access, live shopping, and a little recognition can give customers a reason to return.