Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.
IDN Media is Indonesia's largest youth-focused media and entertainment technology company, reaching more than 70 million millennials and Gen Z each month. Founded in 2014 by brothers Winston and William Utomo, it grew from a single news blog (IDN Times) into a multi-platform ecosystem spanning digital media, live streaming, short drama, entertainment and live experiences, and the creator economy. Its stated mission is to democratize information for a better Indonesia.
Figure8 is a New York-based, experience-first development company founded by Maryellis Bunn and Manish Vora, the team behind the Museum of Ice Cream. It designs and operates 'experiums' - large-scale immersive, multi-sensory spaces built to draw people offline and into shared, playful, in-person moments. Backed by a $40M Series A at a reported $200M valuation, Figure8 builds and scales its own experiential brands while taking on commissioned activations for outside partners.
The Nudge is a San Francisco company that texts its members curated plans for real-world fun - hikes, date ideas, restaurants, events and hidden gems in their city. Founded by siblings John and Sarah Peterson in 2018, it began as a $9/month SMS subscription pitched as an 'anti-startup' to get people off their phones, and has since grown into an AI-powered advisor and locals-only social network with roughly a million users across cities including San Francisco, Los Angeles, Austin and New York.
Conor Sen is a Bloomberg Opinion columnist and founder of Peachtree Creek Investments, an Atlanta-based money management firm. He built a national following by reading the economy through housing, demographics and the slow grind of millennials moving through their life stages, and turned a habit of arguing with strangers on Twitter into one of the most-cited macro voices in financial media. His tagline, 'The future is a policy choice,' doubles as his worldview.

Anne Helen Petersen is an American journalist, culture critic, and author best known for her newsletter Culture Study and her book 'Can't Even: How Millennials Became the Burnout Generation.' Holding a PhD in Media Studies from UT Austin, she went from academic celebrity-gossip historian to BuzzFeed News Senior Culture Writer before launching one of Substack's most-read newsletters. She writes about the structural forces — work culture, consumerism, loneliness, burnout — that shape everyday life, blending academic rigor with deeply personal, accessible prose. She now lives on Lummi Island, Washington, with her partner Charlie Warzel and their dogs.