First Data Company

First Data Company is a Dubai-based marketing technology firm that turns anonymized transaction data into precise advertising audiences. Its machine-learning models aggregate purchase signals from retailers, mobile operators and online cash registers to predict what a customer is likely to buy next, then place relevant ads across Google, Facebook and programmatic inventory. Positioned for a cookieless world under the tagline "We know your customer," the company blends brand-building ("brandformance") with performance marketing and CRM personalization to lift sales for its clients.