DIFF Eyewear is a Southern California charitable eyewear brand founded in 2014 that sells designer-quality sunglasses, blue-light and prescription glasses at accessible prices while donating vision care for every pair sold. Built on a buy-one-give-one model, DIFF pairs trend-driven, celebrity- and pop-culture-inspired collections (Disney, Star Wars, Harry Potter) with a philanthropic mission delivered through partners like Sightsavers, having funded well over a million pairs of reading glasses and eye exams for people in need.
DITA Eyewear is a Los Angeles-founded luxury eyewear house that designs and handcrafts high-end sunglasses and optical frames in Japan. Founded in 1995 by childhood friends Jeff Solorio and John Juniper, DITA is known for meticulous production - a single pair can involve more than 100 steps and months of finishing using beta-titanium and premium acetates. The brand sells direct through dita.com, its own flagship boutiques, and a network of premium optical retailers, and has built a cult following among musicians, athletes, and film celebrities. It positions itself as 'A Category of One' in discreet, design-led luxury eyewear.