
The JumpCrew co-founder built a career around measuring what works. Along the way, he learned that a sales business still runs on people - including the ones who pick up the phone when the founder needs a lift.
From managing cricket stars to building retail AI, Prem Bhatia has followed the places where people already gather. His latest venture, Graas, asks what happens when the data finally catches up with the sale.
The Nashville company traded social media management for the harder business of turning interest into sales. Its lesson: the handoff between marketing and sales deserves a business of its own.
Graas is a Singapore-based, AI-native commerce company that replaces fragmented dashboards and manual workflows with autonomous software agents. Its Agent Foundry lets direct-to-consumer and marketplace brands build custom AI agents that unify data across channels, SKUs and campaigns, then reason and act on it - from SKU recognition and order processing to demand forecasting and ad-spend attribution. Founded in 2022 by Prem Bhatia and Ashwin Puri, Graas supports 2,000+ brands and processes more than $1B in GMV across India and Southeast Asia.