The AI-native commerce company teaching software to run online stores - not just report on them.
Most ecommerce teams don't lack data. They drown in it - one tab for the marketplace, another for ads, a third for inventory, and a spreadsheet to reconcile the lot. Graas, a Singapore company founded in 2022 by Prem Bhatia and Ashwin Puri, was built on a blunt observation: a dashboard tells you a number, but it never places the order, chases the margin leak, or answers the customer.
So Graas describes itself as an AI-native "system of intelligence for retail commerce." It ingests the messy reality of selling online - images, conversations, orders, invoices, support tickets - into a commerce knowledge graph, and then lets AI agents reason and act on top of it.
The company works across direct-to-consumer and marketplace brands, operating throughout India and Southeast Asia. Today it supports more than 2,000 brands and processes over $1 billion in gross merchandise value, with named customers including Puma, Canon, Unilever, Muji, Schneider Electric and Paula's Choice.
Sales, ads and inventory live in separate tools. Graas unifies them into one graph so decisions use the full picture, not a slice.
Order processing that took 5-7 days through ERP steps is compressed to 1-2 minutes when an agent handles the middle.
Analytics surfaces a problem; someone still has to fix it. Graas' agents trace root cause and execute the response.
Agents monitor ROAS, pricing and margin in real time, flagging where spend is leaking before it compounds.
That last point is where Graas separates itself from the crowded field of ecommerce analytics tools and BI dashboards. Where competitors such as CommerceIQ, Perpetua, Pacvue or Triple Whale largely visualize performance, Graas' pitch is that the intelligence layer and the action layer are the same product. The agents don't hand you a chart - they own an outcome.
Launched alongside the 2025 funding, Agent Foundry is Graas' platform for building customized AI agents that tackle specific commerce challenges. Notably, each agent has its own name and job - a small design choice that turns software modules into something closer to coworkers.
Tracks SKU and campaign performance across every channel, surfacing what's moving and what's stalling.
An order specialist that reads orders from varied message formats and processes them automatically.
A customer support agent measured on sales conversion, auto-resolving a majority of routine queries.
A unified view spanning sales, advertising, inventory and operations in a single agentic dashboard.
Delivers structured commerce data straight into Google Sheets or a database, ready to use.
The memory layer beneath it all - images, chats, orders and invoices unified for contextual reasoning.
Source: Graas, company materials (approximate)
Source: Graas, company materials (approximate)
Business model. Graas is a B2B software company - the name itself plays on "growth-as-a-service." It sells subscription and usage-based access to its agent platform, layering data and automation services on top of a brand's existing ecommerce operations.
Expertise. The company grew partly by acquisition, absorbing ecommerce software provider Shoptimize and multi-marketplace platform SELLinAll in 2022, then rebuilding those capabilities into one knowledge graph. That integration - making the parts remember each other - is arguably the harder engineering than any single agent.
Where it fits. Graas sits at the intersection of ecommerce enablement, business intelligence and the fast-moving agentic-AI wave. Its edge in Southeast Asia is context: a region running across a dozen marketplaces, currencies and languages at once, where an agent that thrives in complexity beats a dashboard that assumes order.
Trust as a feature. Selling AI into enterprises like Unilever and Schneider Electric means leading with compliance. Graas holds SOC2, GDPR, PDPA and ISO certifications, with encrypted end-to-end data handling.
Prem Bhatia and Ashwin Puri launch Graas as a data-for-commerce and growth-analytics company.
Raises $40M and acquires Shoptimize and SELLinAll to build out its ecommerce growth stack.
Grows to 2,000+ brands and $1B+ in processed GMV across India and Southeast Asia.
Launches Agent Foundry and raises $9M led by Tin Men Capital to scale its agentic AI stack.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Series A | $40M | 2022 | Yuj Ventures, Integra Partners |
| Pre-Series B | $9M | Aug 2025 | Tin Men Capital (lead), Incred Wealth, Orzon, Integra Partners, Yuj Ventures |
Total raised to date: ~$67M. Figures per public reporting; treat as approximate.
Graas is an AI-native commerce company that replaces dashboards and manual workflows with autonomous AI agents. Its Agent Foundry lets brands build agents that unify data across channels, then reason and act on it.
Graas was founded in 2022 in Singapore by Prem Bhatia (Co-Founder & CEO) and Ashwin Puri.
Roughly $67M in total, including a $40M Series A in 2022 and a $9M pre-Series B in August 2025 led by Tin Men Capital.
Over 2,000 D2C and enterprise brands across India and Southeast Asia - including Puma, Canon, Unilever, Muji and Schneider Electric - processing more than $1B in GMV.
Agent Foundry is Graas' platform for building customized AI agents - such as Hoppr, Cartlyst, Chattr, Turbo and Extract - that handle specific commerce tasks from SKU tracking to order processing and support.