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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Karl Mak and the business of being in on the joke
Founder · Executive · Operator

Karl Mak and the business of being in on the joke

A missing condiment gave SGAG its opening. Karl Mak’s harder job was turning a shared laugh into a company that could survive its own success.

karl-mak · hepmilRead →
Company
Hepmil Singapore
Media · Social · Marketplace

Hepmil Singapore

Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.

influencer-marketing · content-creationRead →