A resort full of sales winners. A conference full of competing schedules. EEG builds the machinery that lets people stop thinking about logistics and start paying attention to each other.
An unexpected lighting job took Greg Christy from theatre into live events. Decades later, the Brite Ideas co-founder is still working out how to give a room a story - and give his team room to run.
The first idea flopped. Then Naboo followed the paperwork - from company retreats to the procurement teams paying for them.
A $6,815 experiment put easels in Boston bars. The company behind Paint Nite now sells something busy event organizers prize just as much as fun: someone else handling the details.
A seven-mile-per-hour pitch turned the batting cage into a night out. Then the company discovered that its best route to more players might run through somebody else’s building.
A failed remote-work idea taught Maxime Eduardo where the real work was hiding. Four years later, Naboo is turning corporate events into a procurement problem that software can finally read.
Most event agencies sell the night. August Jackson sells the weeks before it, the morning after it, and the organizational memory that remains when the stage comes down.
A famous name can fill a ballroom and still miss the room. VaynerSpeakers built a business around the uncomfortable gap between booking attention and choosing the person an audience actually needs.
Worldwide Speakers Group sells famous voices. Its real product is quieter: fewer unanswered emails, fewer travel surprises, and a Plan B before the ballroom doors open.
Darren Prince started with baseball cards and built an agency around the people pictured on them. Today, Prince Marketing Group turns celebrity relationships into endorsements, appearances and evenings that are difficult to arrange yourself.
The California production company brings theatrical thinking to conferences and galas. Its most useful lessons happen before the audience takes a seat.
The Bridgeport studio guides non-artists with a laser, turns a roomful of wary guests into co-authors, and leaves the host with something better than another branded tote bag.

Her work at Intel made a quiet argument: a corporate event is not finished when the room clears. It is finished when the choices, data and lessons can make the next one better.
Punch Bowl Social built a business on the idea that grown-ups still want to play. Then a pandemic closed all 19 rooms - and the comeback got stranger than the concept.
The racing surname is real, the karts hit real speed, and the business behind them is quietly turning empty afternoons into corporate team-building budgets - one 14-venue location at a time.
From Las Vegas warehouses to West End stages, 4Wall grew by buying its rivals and renting the live-event industry the one thing it can't tour without - equipment that works the moment the show starts.

Three venue-booking platforms can look interchangeable until the brief gets real. The smartest choice depends on whether you want to search for yourself, hand the job to an enterprise partner or lean on a human concierge.

An independent bar, rotating street-food traders, wall-to-wall screens and a signature comedy night — Big Belly Hall packs a full evening into a single South Bank room that holds 150 and starts at a £250 minimum spend.
Tagvenue is a free-to-use online marketplace for booking event venues, connecting event planners, companies and private hosts with more than 20,000 verified spaces across the UK, US, Canada, Australia, Singapore and Ireland. Founded in London in 2015 by Lancaster University friends Maksims Kondratjuks and Artur Stepaniak, it lets people search, compare and enquire about everything from meeting rooms and restaurants to boats, galleries and converted churches - and only charges venues a commission when a booking is confirmed.
HXE (Huixiaoer) is a Beijing-based MICE technology platform that lets companies search, compare and book hotel conference rooms, meeting venues and event services online. Marketed globally as Eventbest, it aggregates 150,000+ hotels and event venues, has served more than 400,000 corporate clients, and partners with major hotel groups including Marriott, Hilton, IHG, Shangri-La, Wyndham and Langham. HXE turns a traditionally offline, quote-by-phone procurement process - meetings, conferences, incentive trips and group business travel - into a one-stop digital marketplace covering venue data, price comparison, catering, accommodation and logistics.
Nick Freeman is the co-founder, co-CEO and CTO of Marco Experiences, a San Francisco and New York company that helps companies plan and book team offsites, retreats and group experiences. Before Marco he was one of the founding backend engineers on Instagram Stories, where he helped scale the product from launch to 500 million daily users, and he shipped Cortana for Xbox One at Microsoft. A UC Berkeley computer science and economics graduate, he left Brex in 2020 to build Marco with Suman Siva on the bet that, done thoughtfully, technology can build community. Marco now serves 800+ companies including Meta, Bain and Netflix.