voice-of-customer
(96)
John Sperry and the Trouble with Averages
The value of one customer shaped John Sperry’s thinking at InMoment. At Halosight, the founder is still chasing the same question: what happens after somebody speaks?
Christopher Martinez and the report nobody used
Christopher Martinez co-founded Idiomatic after discovering how little customer feedback changed the decisions at his previous company. His years spent turning support conversations into useful evidence led to an acquisition by Front in 2024.
Ryan Stuart and the art of changing his mind
The Kapiche co-founder started with algorithms and learned to ask better questions. His career is a study in listening to customers, taking advice and revising a firmly held view.
MaestroQA discovered the trouble with a good score
A tidy scorecard can hide a messy business. Now renamed Rippit, MaestroQA is turning customer conversations into evidence for coaching, product decisions and revenue risk.
Converseon wants your dashboard to earn its keep
Counting conversations is easy. Converseon’s harder wager is that carefully classified language can tell a business which perceptions deserve its money.
The Omaha Agency That Starts by Keeping Quiet
Most agencies arrive with ideas. OBI Creative arrives with questions - then follows the answers all the way from the interview room to the media buy.
Donna Perlstein Wants Marketing to Hear the Product, Not Just Applaud the Ad
After more than two decades in go-to-market work, Donna Perlstein has learned to distrust applause without understanding. Her answer is simple to say and difficult to practice: let the customer write the brief.
Brands Were Copying Amazon Reviews Into Excel. Revuze Turned the Mess Into a Daily To-Do List
Revuze started with a travel-planning idea, found its real market in retail, and built an AI system for turning scattered customer comments into product fixes, sharper listings and earlier warnings. The bet is simple: a complaint becomes valuable when someone knows what to do next.
CallMiner Spent 24 Years Teaching Companies to Listen. Now It Wants the Bots to Answer.
The Waltham software company built its business by finding patterns in calls that nobody had time to replay. Its next act is riskier: using those patterns to decide what humans should say - and what software should handle without them.
Discuss Turned the Focus Group Into Software. Now It Wants to Make Research Remember
The Atlanta-based research platform spent a decade making customer conversations easier to run. Its next bet is harder: joining human interviews, AI agents and survey data without turning insight into synthetic mush.
Sentiment Is a Thermometer. Root Cause Is the Diagnosis
A mood score can tell you the customer is upset. It cannot tell your product team what to fix—or stop the next avoidable contact from happening.
Spiral by UJET Wants to Make Support Tickets Disappear
Spiral reads every customer conversation to find the trouble upstream. Turo's first three months suggest the useful metric is not how fast support answers, but how often customers never need to ask.
The AI Fight to Hear What Customers Actually Mean
Zeda.io and Unwrap are chasing the same stubborn problem: companies collect more customer feedback than their teams can understand. Their competing approaches show where AI product software is heading, and what buyers should demand before trusting the machine.
Pendo or Thematic? Choose the Feedback Job First
Pendo connects feedback to what users do inside a product. Thematic goes deeper on what customers say across surveys, tickets, calls and reviews - and the right choice depends on which blind spot costs your team more.
Your Feedback Stack Has Three Jobs, Not One
Feedier, Survicate, Medallia, Mopinion, Aurelius, and Aha! solve different parts of the same problem. The smart choice starts with finding where customer evidence breaks down in your workflow.
Canny vs Kapiche Is a Choice About What Feedback Becomes
Canny helps product teams decide what to build; Kapiche helps CX leaders understand what customers are saying at scale. The overlap is real, but the operating jobs are different.
PostHog and Voxco Hear Two Different Customer Truths
PostHog watches what users do inside a product. Voxco asks what people think across channels - and the useful lesson is knowing when each kind of evidence deserves the microphone.
Four Research Tools, Four Very Different Jobs
Feathery, InMoment, Dovetail, and QuestionPro all promise a clearer view of the customer. The useful question is not which one wins, but which job your team actually needs done.
Four Feedback Platforms, Four Very Different Jobs
Survox, Simplesat, Zonka Feedback and Medallia all promise a clearer customer signal. The useful question is not which has the most features, but which kind of feedback operation you are actually trying to run.
Mopinion vs SurveyMonkey vs Contentsquare vs Feathery
They all touch customer data, but they solve four different jobs. The useful comparison begins with what you need to learn, where you need to ask, and what must happen after the answer arrives.
Customer Feedback Tools Have a Placement Problem
The smartest survey stack starts with where the question belongs. Eight very different tools show why timing, channel and follow-through matter more than a longer feature list.
Eight Survey Tools and the Jobs They Actually Do
The smartest survey-software decision starts before the feature checklist. These eight platforms reveal a market split by channel, workflow and what happens after someone answers.
Six User Feedback Tools for Six Different Jobs
Survox, Sprig, Typeform, Zonka Feedback, Lyssna and Qualtrics all collect answers, but they solve different research problems. The useful question is not which tool wins - it is where the evidence needs to appear.
Eight Feedback Tools and the Questions They Actually Answer
Customer feedback software is not one category but a chain of evidence. Here is where UserTesting, Simplesat, Contentsquare, Voxco, Jotform, Formstack, Qualtrics and Zoho Survey fit - and where they do not.
Marker.io and Unwrap Fix the Feedback Gap
Marker.io captures the bug in front of you. Unwrap finds the pattern hiding across thousands of customer comments. Together, they show why better products need both a sharp report and a wide-angle view.
The Feedback Economy Just Lost $5 Billion
Formstack quietly rebranded to Intellistack. Medallia handed its owners a $5 billion loss. The business of capturing what customers and employees tell you is being repriced - and AI is doing the repricing.
How Four AI Tools Turn Customer Griping Into Roadmaps
Pendo, Idiomatic, Keatext and Zonka Feedback all promise the same thing - that the pile of reviews, tickets and survey replies your customers leave behind can become a to-do list. Here is how the category actually works, and where each tool fits.
Customer Feedback Software Has a Split Personality
Two Australian startups, Userback and Kapiche, sit at opposite ends of the same problem: one makes feedback easy to capture, the other makes it possible to understand. The gap between them is where most companies get stuck.
Product Feedback Tools Are Racing to Read Your Users' Minds
Six companies - ProductLift, Survicate, Productboard, Unwrap, Sprig and unitQ - are all chasing the same prize: turning the messy river of user complaints into a product roadmap. Here is how they differ, and who wins which fight.
Usersnap
Orchestrate feedback and research with ease. Find patterns, align on opportunities, and plan with purpose to deliver impact faster.