Lars Birkholm Petersen is the CEO and co-founder of Uniform, the composable Digital Experience Platform (DXP) he built to solve the age-old tension between marketers and developers. Born in Denmark, Lars spent two decades in the digital experience trenches - running a digital agency for 8 years (later acquired by Visma), then nearly a decade at Sitecore where he created the Sitecore Business Optimization Strategies (SBOS) team - before co-founding Uniform in 2019. The company raised a $28M Series A led by Insight Partners in December 2021, was named a Gartner Visionary in 2025, and counts Procter & Gamble, Triumph Motorcycles, and Cirque du Soleil among its clients. Lars is also co-author of the Wiley business book 'Connect: How to Use Data and Experience Marketing to Create Lifetime Customers' (2014).
Pantheon is a San Francisco WebOps platform that runs Drupal, WordPress, and Next.js sites for over 12,000 organizations - from MIT to Patagonia to the United Nations Foundation - giving marketing and engineering teams a shared environment to ship the open web faster.
Uniform is the composable, AI-powered digital experience platform that lets enterprise marketing and engineering teams orchestrate content, commerce, and personalization across every channel - without ripping out the systems they already own.
signageOS is the hardware-agnostic operating layer for the world's digital signage networks. Born in Prague in 2016 from a frustration with proprietary device chaos, it gives developers a single set of APIs to write one HTML5 app and deploy it across 50+ signage platforms - Samsung Tizen, LG webOS, BrightSign, ChromeOS and the rest - while ops teams remotely monitor, troubleshoot and update every screen from one cloud console.
Webflow is a San Francisco-based SaaS platform that lets designers, marketers, and developers build production-ready websites without writing code - or with it, if they want. Founded in 2013 after three failed attempts and a near-bankruptcy, the company grew into a $4 billion business serving over 300,000 teams including The New York Times, TED, Dropbox, Dell, Discord, and Monday.com. Its visual editor outputs clean HTML, CSS, and JavaScript automatically, while its built-in CMS, hosting, ecommerce, and now AI-powered tools make it a full-stack web platform. In 2025 and 2026, Webflow pushed deeper into enterprise with a next-gen CMS, AI prompt-to-production site building, answer engine optimization (AEO), and the acquisitions of animation library GSAP and AI content platform Vidoso.ai.
Stan Richter is co-founder and CEO of signageOS, the company that built a unification layer between digital signage hardware and the CMS platforms that run on top of it. Founded in Prague in 2016, signageOS solves the fragmentation problem that has plagued digital signage for decades - dozens of SoC operating systems, dozens of manufacturers, no common API. Richter turned that chaos into a business, bootstrapped growth to global scale, raised $4.2M from Reflex Capital, relocated to San Francisco, won the 2025 Outstanding Individual award at the Global Digital Signage Awards, and in January 2026 unveiled Supra - an encrypted edge-streaming platform that extends the usable life of existing hardware by two to five years.