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Lars Birkholm Petersen
Lars Birkholm Petersen is the CEO and co-founder of Uniform, the composable Digital Experience Platform (DXP) he built to solve the age-old tension between marketers and developers. Born in Denmark, Lars spent two decades in the digital experience trenches - running a digital agency for 8 years (later acquired by Visma), then nearly a decade at Sitecore where he created the Sitecore Business Optimization Strategies (SBOS) team - before co-founding Uniform in 2019. The company raised a $28M Series A led by Insight Partners in December 2021, was named a Gartner Visionary in 2025, and counts Procter & Gamble, Triumph Motorcycles, and Cirque du Soleil among its clients. Lars is also co-author of the Wiley business book 'Connect: How to Use Data and Experience Marketing to Create Lifetime Customers' (2014).
Stan Richter
Stan Richter is co-founder and CEO of signageOS, the company that built a unification layer between digital signage hardware and the CMS platforms that run on top of it. Founded in Prague in 2016, signageOS solves the fragmentation problem that has plagued digital signage for decades - dozens of SoC operating systems, dozens of manufacturers, no common API. Richter turned that chaos into a business, bootstrapped growth to global scale, raised $4.2M from Reflex Capital, relocated to San Francisco, won the 2025 Outstanding Individual award at the Global Digital Signage Awards, and in January 2026 unveiled Supra - an encrypted edge-streaming platform that extends the usable life of existing hardware by two to five years.