Rise Science is a Chicago-based health technology company behind RISE, a sleep and energy tracking app built on two ideas sleep researchers agree on: sleep debt and circadian rhythm. Rather than scoring your sleep with a vague number, RISE predicts your daily energy peaks and dips and tells you the best time to do everything - from your last coffee to winding down for bed. Founded in 2015 by Northwestern engineers Jeff Kahn and Leon Sasson, the company has raised $15.5M and grown the app past 5 million users.
Rashad Hossain is the founder and CEO of RYZE Superfoods, the mushroom coffee brand he started in his mother's basement in March 2020 and grew into a multimillion-dollar direct-to-consumer company. A Harvard economics graduate who quit a brand-marketing job at Kraft Heinz to build a coffee he would actually want to drink, he blended six functional mushrooms with organic arabica into a product that has racked up more than 175,000 customer reviews. He earned a spot on the Forbes 30 Under 30 Food & Drink list in 2022. Before RYZE he founded Keepspace, a social journaling platform that won a $50K Harvard innovation award and later became the HOW I RYZE gratitude app.
Create Wellness is a New York-based consumer health company that built the world's first creatine monohydrate gummy, turning a messy, bodybuilder-coded powder into a low-sugar daily habit. Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, the brand sells creatine gummies, electrolyte stick packs, and unflavored powder direct-to-consumer and through Target, GNC, The Vitamin Shoppe, Sprouts, and Wegmans. With more than 250 million gummies sold and $25M+ raised across Series A and Series B rounds, Create is trying to take creatine from the 2% of people who use it to the other 98%.
WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.
William Hicks is the co-founder and CEO of Magic Mind, the mental-performance shot that wants to retire your second cup of coffee. A Princeton cum laude grad who left Barclays after deciding investment banking was too soulless to stomach, he went on to co-found the lupini-bean snack company BRAMI before partnering with James Beshara to build Magic Mind into a brand poured into the morning routines of tens of thousands of people. He preaches '90-day trailing average emotions' as the only sane way to survive the violence of startup life.
Dan McCormick is the co-founder and CEO of Create Wellness, the New York brand that turned creatine from a bodybuilder's powder into a daily gummy. After years inside high-growth consumer companies like Away, Parade and the Not Boring newsletter, he started Create in 2022 with his wife Sienna and pioneered the first creatine monohydrate gummy. The company has sold over 250 million gummies, reached GNC and Target shelves, and raised a $20M Series B in 2026 led by Alliance Consumer Growth.
Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.
StretchLab is the original and largest one-on-one assisted stretching franchise, built on the simple bet that flexibility deserves its own studio. Trained specialists called Flexologists guide members through customized stretch sessions using techniques like PNF, supported by 3D body-scan technology (MAPS) and recovery tools such as NormaTec compression. Founded in Venice, California in 2015 and now owned by Xponential Fitness, StretchLab became the first assisted stretching brand to surpass 500 studios in North America.
The Bay Club Company is a membership-based active lifestyle and hospitality company headquartered in San Francisco. Founded in 1977 with the nation's first co-ed fitness club, it now operates a growing collection of resort-inspired clubs organized into regional campuses across the West Coast - the Bay Area, Los Angeles, San Diego, and the Pacific Northwest. Built on four points of focus - fitness, sports, family, and hospitality - the company serves a community of 135,000-plus members with tennis, swimming, squash, golf, pickleball, group exercise, family programs, dining, and spa services. Backed by KKR, Bay Club is in an aggressive expansion phase, acquiring regional operators to scale toward 50-plus clubs and over 200,000 members.
Adriene Mishler is the Austin, Texas-based yoga instructor, actress, and entrepreneur behind Yoga With Adriene, the largest yoga channel on YouTube with over 13.4 million subscribers and 1.7 billion views. Since launching the channel in 2012 with business partner Chris Sharpe, she has democratized yoga through her philosophy of 'Find What Feels Good,' building a global community around accessible, authentic practice. In 2015 she co-founded the FWFG subscription platform, and in 2026 launched Veta, her own yoga gear brand.
Jay Shetty is a British-Indian author, podcast host, and former monk who turned three years of monastic life in India into the world's #1 health and wellness podcast, 'On Purpose,' which has surpassed 1 billion listens. A Forbes 30 Under 30 honoree and TIME100 Creator, he is the author of two bestsellers, Chief Purpose Officer at Calm, and co-founder of multiple ventures including a production company and a talent agency. In May 2026, Netflix and Spotify signed a deal worth up to $100 million to exclusively carry video versions of his podcast.
Heavenly Massage is the brand persona behind A Heavenly Foot Massage & Spa, a premier reflexology and therapeutic massage destination at 5510 PGA Boulevard, Suite 109, Palm Beach Gardens, Florida. Established in 2014, the spa has built a reputation for exceptional foot massages, full-body treatments, and facial services in a clean, welcoming environment. Ranked among the top spas in Palm Beach Gardens on TripAdvisor, the business combines traditional reflexology techniques with modern therapeutic approaches, offering everything from deep tissue massage and lymphatic drainage to European facials and micro-needling. The person behind the brand holds the titles of VP Operations and CMO, driving the spa's growth and marketing presence.
Bill McBride is the Co-Founder, President & CEO of Active Wellness, a San Francisco-based fitness center design and management company. With nearly four decades in the fitness industry - starting at age 18 selling health club memberships - he co-founded Active Wellness in 2013 after a decade-long run as President and COO of Club One. He also runs BMC3, his consulting and coaching firm, and has served as Chairman of the IHRSA Board of Directors. Named an ATN Power Player of 2024, McBride is an internationally recognized speaker, author, and advisor shaping the future of fitness delivery through medical integration, digital hybridization, and community-centered wellness.
Jessa Reus traded twenty years of digital marketing leadership for three boutique stretch studios in San Francisco. She founded Redhead Ventures in 2023 and now runs StretchLab Castro, Union Street, and a third city location, building a portfolio of premium consumer wellness brands from the ground up.
Kendra Brassfield is the Chief Executive Officer of NeoLife International, the Santa Clara-based global nutrition and wellness company founded by her father Jerry Brassfield in 1958. She joined in 2011 as a Market Research Strategist, rose through marketing leadership, drove the rebrand from GNLD to NeoLife, and took the top job in August 2016. A Saint Mary's College of California graduate and Milken Institute Associate, she is also a Certified Personal Trainer, distance runner, and early-morning surfer who insists on a NeoLifeBar before paddling out.
Hint Inc. makes unsweetened, fruit-infused water with zero sugar, zero sweeteners, and zero calories. Founded in San Francisco in 2005 by Kara Goldin, Hint grew from a personal health experiment into the #1 unsweetened flavored still water brand in the U.S. The company sells over 25 flavors through major retailers like Whole Foods, Target, Walmart, and Costco, as well as directly through its website — where DTC now represents more than 50% of revenue. With $91M+ raised and an annual revenue of approximately $143M, Hint has quietly built one of the most compelling better-for-you beverage brands in America.
Midi Health is a national virtual care clinic built specifically for women in perimenopause, menopause, and the long midlife stretch that mainstream medicine has historically ignored. Founded by Joanna Strober after her own frustrating search for symptom relief, Midi pairs clinicians trained in menopause medicine with an insurance-covered telehealth platform that treats hot flashes, sleep problems, weight changes, mood swings, and long-term hormone health. Now valued above $1 billion after a $100M Series D in February 2026, Midi serves more than 230,000 patients across all 50 states.
David Lester is the co-founder and former President of OLIPOP PBC, the prebiotic soda brand that grew from a $100,000 bet into a $1.85 billion company in under seven years. A former Diageo brand marketer who worked with Smirnoff, Gordon's Gin, and Johnnie Walker across three continents, Lester paired his CPG expertise with co-founder Ben Goodwin's scientific formulation genius to create a soda that supports gut health without sacrificing the nostalgia of a cold fizzy drink. OLIPOP now generates over $425 million in annual revenue, holds 65,000+ retail doors, and controls 87% of the functional soda category - a category it essentially invented.
Jesse Pickard is the Founder and CEO of The Mind Company (formerly Elevate Labs), the studio behind Elevate (Apple's App of the Year 2014), Balance (Google's App of the Year 2021), and Spark - a portfolio of science-backed mental fitness apps with over 80 million downloads. A designer-turned-entrepreneur, Pickard co-founded language learning startup MindSnacks in 2010 before pivoting to build Elevate in 2014, pioneering the consumer mental fitness category. He is also an Investing Partner at Volo Ventures.
StyleSeat is an online marketplace and booking platform connecting beauty and wellness professionals - hair stylists, barbers, makeup artists, nail techs, estheticians - with millions of clients searching for appointments. Founded in San Francisco in 2011 by Melody McCloskey and Dan Levine, it bundles booking, payments, marketing, and a client database into a single tool for independent pros, while giving consumers a discovery and reservation engine for local services.
TaskHuman is a Palo Alto-based digital coaching platform that connects employees to a global network of 1,000+ live, vetted specialists across 1,000+ topics - from leadership and sales to yoga, financial wellness and sleep. Founded in 2017 by Ravi Swaminathan and Daniel Mazzella, the company sells primarily to enterprises that want to give every worker (not just executives) a personal coach on demand.
The Mind Company is the San Francisco-based mental fitness studio formerly known as Elevate Labs. It makes science-backed mobile apps - Elevate for cognitive training, Balance for personalized meditation, and the new Spark puzzle app - that have together crossed 80 million downloads and collected Apple's and Google's App of the Year honors.
Thistle is a plant-forward meal delivery service that ships chef-crafted, nutritionist-designed ready-to-eat meals, cold-pressed juices, and snacks to homes across much of the U.S. Founded in San Francisco in 2013 by Ashwin Cheriyan and Shiri Avnery, the company built its business on a simple wager: that the easiest way to fix both human health and the climate is to help people eat more plants.
Breathe For Change is a San Francisco-based education company transforming schools from the inside out by training educators in mindfulness, social-emotional learning, and yoga. Founded in 2015 by Dr. Ilana Nankin and Michael Fenchel, the company has certified over 20,000 educators across all 50 states, creating ripple effects that reach more than 20 million students. Through a suite of programs including a fully accredited Master's degree (with William Jewell College), a Human Intelligence Certification, and the original 200-hour wellness and yoga teacher training, Breathe For Change makes the case that teacher well-being isn't a perk - it's the foundation of student success.
Vivoo is a San Francisco-based health tech company that makes at-home urine test strips analyzed via smartphone camera. Founded in 2017, the company offers a wellness platform that measures 8+ biomarkers — including hydration, vitamins, minerals, pH, ketones, and oxidative stress — and delivers personalized nutrition and lifestyle recommendations through a free mobile app. Backed by $19.4M in funding led by Tim Draper, Vivoo is sold at Target, Walmart, and Sam's Club, and has expanded to 100+ countries with a focus on making lab-grade health insights accessible to everyday consumers.
Zennya Health is a Philippine-based on-demand home healthcare platform that dispatches nurses, doctors, and wellness professionals directly to patients' homes, offices, and hotels. Founded in 2015 and powered by AI-guided care protocols, Zennya has completed over 600,000 service visits across Metro Manila and Metro Cebu, making professional medical care as easy to book as a rideshare.
Fred Helou is the founder and CEO of Vagaro, a cloud-based business management platform used by over 75,000 beauty, fitness, and wellness businesses across four countries. Born in Beirut in 1969, he escaped the Lebanese Civil War at 18, arrived in the United States penniless after being pickpocketed in France, and worked his way up from a $5-an-hour pickup boy to director of software development before being laid off in the 2008 recession — the catalyst that led him to build what is now a billion-dollar company. Vagaro has processed over $15 billion in payments, booked over 600 million appointments, and achieved unicorn status with a $1 billion valuation following a 2021 reinvestment by FTV Capital.
David Foote is the Founder and CEO of zennya health, a mobile-first on-demand healthcare platform operating in the Philippines that delivers medical and wellness services to people's homes in under 30 minutes. A serial entrepreneur with 25+ years building technology companies, Foote came to the Philippines for scuba diving and stayed to build a virtual hospital infrastructure that has completed over 600,000 services. Based between San Francisco and Manila, he leads a company of 110 employees with ~$31.3M in annual revenue backed by $1.2M in seed funding.
Ellen Rudolph is the Co-Founder and CEO of WellTheory, a San Francisco-based digital health company on a mission to reverse the autoimmune epidemic. A Stanford-trained product design engineer and Functional Medicine Certified Health Coach, Ellen founded WellTheory in 2022 after her own years-long battle with debilitating autoimmune symptoms drove her to create the empathetic, evidence-based care she wished she'd had. WellTheory has since raised $33.4M in total funding—including a $14M Series A led by General Catalyst in October 2025—and achieved 10x year-over-year member growth and 5x revenue growth, serving 50 million Americans navigating autoimmune conditions.