Pineapple Products is a direct-to-consumer health supplement company that builds and operates a portfolio of consumer wellness brands. Founded by Brett Allcorn, it started as classroom seminars in New York City and grew into a house of brands that pairs original product formulations - including probiotics with unique metabolic strains - with strong storytelling and partnerships with doctors, personalities, and influencers. The company creates, markets, and oversees smaller brands under a single parent, aiming to build products it believes don't yet exist in the market.
GEM is a Los Angeles-based wellness company that reimagines the daily multivitamin as a whole-food bite rather than a pill or gummy. Founded in 2018 by Sara Cullen, GEM packs 20+ vitamins, minerals, superfoods, prebiotics, probiotics and microalgae into a single real-food chew, sold mainly through a subscription model plus retail and Amazon. Its pitch is 'food is medicine' - transparent, plant-based, and traceable nutrition for people who distrust synthetic supplements.
Hume Supernatural is a San Diego-based clean personal care company making plant-, mineral-, and probiotic-based products - led by an aluminum-free deodorant - that support the skin microbiome while controlling odor. Founded in 2020 by an attorney, a Sun Bum veteran, and a cosmetic chemist, the brand rejects the trade-off between 'natural' and 'effective,' formulating from scratch with proprietary biotech ingredients. It sells direct-to-consumer, on Amazon, and through retailers including Whole Foods, Sprouts, and CVS, and has grown into one of the fastest-growing natural deodorants in the U.S. natural retail channel.
Ora Organic is an Austin-based direct-to-consumer wellness brand making plant-based, USDA Organic supplements - vegan protein powders, greens, probiotics, and vitamins - built around clean, third-party-tested ingredients with no synthetic additives. Founded in 2014 and later featured on Shark Tank, it grew from a founder's kitchen-table idea into a multi-product catalog spanning gut health, hormones, recovery, brain health, and skin.
OXOMIO is a luxury wellness company that makes fermented supplements and nutricosmetics for gut, skin, hair and general health. Founded in 2017 by David Friedeberg, it uses a proprietary bio-fermentation process (GPM - Glycoprotein Matrix) to produce highly bioavailable organic vitamins and minerals, and combines them with branded ingredients such as Peptan marine collagen, LactoSpore probiotics and Superba Boost krill oil. It sells direct-to-consumer online under the tagline 'The Luxury of Wellness.'
Primal Health is a Minneapolis-based molecular biotechnology company reinventing oral care by rebalancing the microbiome instead of nuking it. Founded by Berkeley-trained microbiologist Dr. Emily Stein, the company uses its patented SMMRT (Selective Microbial Metabolism Regulation Technology) to put harmful mouth bacteria on a 'keto diet' - blocking their ability to feed on sugars while feeding the beneficial ones. Its two brands, Daily Dental Care for people and TEEF for Life for pets, deliver clinically studied lozenges and prebiotic powders that support gum health, fresher breath and a healthier oral ecosystem for humans and animals alike.
Jeremy Horowitz is the CEO and co-founder of Hume Supernatural, a San Diego based clean personal care brand best known for its microbiome-supporting, plant-and-probiotic deodorant. A former corporate lawyer who spent 16 years inside the San Diego Padres and later ran investments at Selby Venture Partners, he traded contracts and box seats for prebiotics and skin barriers, launching Hume digitally in March 2020. Under his lead the brand became the fastest-growing natural deodorant in the natural retail channel, landing in Whole Foods, Sprouts and CVS and drawing investors including Lupita Nyong'o and Alex Morgan.
Tezza Foods makes the first dairy-free yogurt that goes spoon-for-spoon with Greek yogurt. By culturing and straining organic American-grown soymilk, the Oakland-based company turns whole soybeans into a thick, high-protein yogurt with the protein and probiotics of dairy Greek yogurt - plus fiber and omega-3s - using about 90% less land, water and emissions than dairy. Founded in 2019 by MIT-trained microbiome scientist Nathaniel Chu and Josh Moser, Tezza is a public benefit corporation built on the idea that the world's most nutritious and sustainable protein should be the one we all eat.
David Friedeberg is the founder and CEO of OXOMIO, a wellness and supplements company that pairs Earth's purest natural ingredients with biotechnology under the banner 'The Luxury of Wellness.' Son of Mexican surrealist Pedro Friedeberg, David grew up in an artist's household where making something from nothing was a daily ritual, then carried that mindset through a career that spanned fine-art dealing, hospitality operations, and a Harvard MBA before launching OXOMIO in 2017. He splits his life between San Miguel de Allende, Mexico and Austin, Texas, and runs his days by the Japanese principle of kenkou dai-ichi - health above everything else.
Dr. C. Vivek Lal is a physician-scientist turned founder who runs resbiotic, a Birmingham-based wellness company building clinically tested probiotic and prebiotic supplements on a 'Gut-X Axis' platform. A double board-certified neonatologist who directs the Pulmonary Microbiome Lab at the University of Alabama at Birmingham, Lal turned more than 100 peer-reviewed papers and NIH-funded lab work into a string of companies, including the drug-development firm Alveolus Bio and the pediatric chain Urgent Care for Children. In September 2025, resbiotic closed an $8 million Series A, bringing its total funding to $14.5 million.
resbiotic is a physician-founded microbiome health company building clinically tested probiotics, prebiotics, postbiotics, and bioactive botanicals around its Gut-X Axis platform - the idea that the gut talks to the rest of the body. Its flagship resB Lung Support is positioned as the first clinically tested probiotic targeting the gut-lung axis for respiratory health. Founded in 2020 by physician-scientist Dr. C. Vivek Lal out of microbiome research at the University of Alabama at Birmingham, the company sells direct-to-consumer and through retail including Walmart and GNC, and has raised roughly $20.6M to date.
Biohm Technologies is a Cleveland-based microbiome innovation company that studies the gut as a whole - bacteria and fungi together - rather than bacteria alone. Built on 40+ years of fungal research by Dr. Mahmoud Ghannoum, the scientist who named the mycobiome, Biohm develops data-driven biotic ingredients and gut-health testing solutions. Its flagship ingredient Mycohsa is the first probiotic blend clinically shown to break down digestive biofilms, and its Symbiont discovery platform mines a large bacterial-fungal dataset to design targeted microbiome products. After a B2B pivot in 2024, the company now sells ingredients and microbiome science to nutraceutical and food brands.
Sam Schatz is the CEO and co-founder of Biohm Technologies, a Cleveland-based microbiome company betting that the future of gut health lives in fungi, not just bacteria. After spending a decade as AeroFarms' first employee scaling vertical farming from a startup into a global leader, he pivoted to the gut, turning a direct-to-consumer wellness brand into a B2B ingredients and data company built on a proprietary dataset of bacterial and fungal gut populations. He pairs data science with biology, raised a $4.52M Series B in 2025, and shipped Mycohsa, a probiotic blend clinically shown to break down digestive biofilms. Off the clock he is an Adirondack 46er and open-water swimmer.