Insightly is a San Francisco-based SaaS CRM platform founded in 2009 by Anthony Smith in Perth, Australia. It offers an integrated suite of CRM, marketing automation, and customer service tools targeting small to mid-sized businesses and mid-market companies. With over 1.5 million users across 200+ countries and ~25,000 customer organizations, Insightly differentiates itself through deep integrations with Google Workspace and Microsoft 365, a unified platform (CRM + marketing + service), and mid-market pricing. In July 2024, Insightly was acquired by private equity firm Crest Rock Partners and merged with Unbounce, the Vancouver-based landing page platform. In December 2025 it launched an AI Copilot for natural-language CRM interactions.
Karri Saarinen is the co-founder and CEO of Linear — a $1.25B unicorn project management tool trusted by 66% of Forbes' top 50 AI companies, including OpenAI, Ramp, and Vercel. A Finnish designer-turned-engineer who grew up questioning why everyday objects look ugly, attended 5,000-person LAN parties as a child, and turned that instinct into one of the most respected product careers in Silicon Valley. After shaping the visual language at Coinbase and Airbnb (Cereal typeface, Design Language System, Lottie, Google Material Design Award), he co-founded Linear in 2019 with two fellow Finns from Helsinki — and built it to 20,000+ customers and $100M+ ARR while staying profitable the entire time. His philosophy: quality is the growth strategy, tools embed opinions so choose accordingly, and the best MVP in a crowded category isn't minimal — it's sharply opinionated for a specific audience.
Notion is a block-based all-in-one workspace that combines documents, wikis, relational databases, project management, AI, calendar, and email into a single tool used by over 100 million people worldwide. Founded in 2012 by Ivan Zhao and Simon Last in San Francisco, Notion grew from a near-shutdown side project into an $11 billion company by 2025, with 4 million paying customers and adoption across more than half of Fortune 500 companies. Its modular block architecture lets users build everything from personal habit trackers to enterprise knowledge bases without code.