greenwashing
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Christina Leijonhufvud
Christina Leijonhufvud is the co-founder and CEO of BlueMark, the leading independent provider of impact verification and market intelligence for investors. A veteran of Wall Street, she spent more than 15 years at J.P. Morgan, where in 2007 she created the bank's Social Finance business and helped put impact investing on the map for institutional investors. She later co-founded the impact consulting firm Tideline before launching BlueMark in 2020 to bring third-party verification and benchmarking to a fast-growing industry facing scrutiny over impact-washing.
Commons
Commons (formerly Joro) is an Oakland-based climate fintech that turns everyday spending into climate action. Its free mobile app links to users' cards to reveal the carbon footprint behind each purchase, rates brands to cut through greenwashing, and rewards people for buying better and less. Founded by Sanchali Pal, Commons has grown a community of over 450,000 members and raised roughly $14M from investors including Sequoia Capital, Amasia, and Jay-Z's Arrive.