Justine Davis is the VP of Developer Marketing, Community, and Developer Relations at ServiceNow, where she oversees a developer community of more than one million members and shapes the narrative of ServiceNow as a global developer platform. With roots in digital marketing and a career arc that ran through Hotwire, Atlassian (over nine years), and Postman, she has built a reputation for translating complex technical products into language that resonates with developers and enterprise buyers alike. Based in Scottsdale, Arizona, she is known for her candid takes on developer marketing, her emphasis on showing rather than telling, and her belief that DevRel and Developer Marketing are two sides of the same coin.
Mural is the AI-powered visual workspace where distributed teams run workshops, map ideas, and make decisions together. Born in Buenos Aires in 2011 and headquartered in San Francisco, the company powers visual collaboration for most of the Fortune 100, including IBM, Atlassian, Intuit, and Autodesk.
Afshan Azhar is the Chief Executive Officer of Mural, a leading visual collaboration platform headquartered in San Francisco, California, with over 900 employees and $193 million in total funding. Based in Islamabad, Pakistan, Azhar leads a company that has become a cornerstone of enterprise collaboration - enabling remote and hybrid teams to brainstorm, map customer journeys, run design sprints, and facilitate workshops through an AI-powered digital canvas. Mural serves thousands of enterprises globally, integrating deeply with Microsoft 365, Slack, and other productivity ecosystems.
Cesar Donofrio is the co-founder and CEO of Making Sense LLC, a Palo Alto-based technology consulting and software development company he built from a startup in Mar del Plata, Argentina into a 350-person nearshore powerhouse serving mid-market U.S. enterprises. Over 20+ years, he has co-founded five companies - including Doppler (email marketing), Lander (acquired by a Silicon Valley firm), and Viallion (AI-driven investment platform) - while championing a talent model where 90% of the workforce is Latin American. Named Top Midmarket IT Executive of the Year in 2017 and a Nearshore Americas Power 50 Leader, Donofrio blends engineering precision with UX philosophy and AI strategy to deliver measurable business transformation.
Henry Poole is the co-founder and CEO of CivicActions, a professional services firm that has spent over two decades modernizing government digital services through open source software, agile methodologies, and human-centered design. A serial entrepreneur and open source visionary, Poole co-founded one of the first digital agencies (Vivid Studios) in 1993, published the landmark Affero General Public License (AGPLv1) in 2002 to close the 'ASP loophole' in open source licensing, and serves on the board of the Free Software Foundation. Under his leadership, CivicActions has become a trusted partner to major federal agencies including CMS, NSF, VA, and HHS, championing the principle that software built with public funds should be publicly owned.
Rohan Marfatia is the CEO of DataCRaiM, Inc. (formerly Beround), a technology consulting firm specializing in Data, AI, and CRM solutions for equipment leasing, finance, and MedTech/healthcare sectors. With over 20 years of experience across India, the UK, the Netherlands, and the United States, he has built a career at the intersection of enterprise technology and human-centered leadership. A TEDx and keynote speaker, President of IAMCP Northern California, and a 2024 Fremont mayoral candidate, Marfatia is also running for Alameda County Supervisor in 2026. He holds an MBA from Washington University in St. Louis and an engineering degree from Sardar Patel University.
Rosalba Reynoso is the co-founder and CEO of Blue Trail Software, a San Francisco-based benefit corporation delivering custom software, AI/ML, IoT, and QA solutions for enterprises and scale-ups across the Americas and Europe. Coming from a human resources background rather than a technical one, she built a nearshore Pan-American IT company with teams across Mexico, Argentina, Uruguay, and Spain, serving Fortune 100 clients including Samsung, Cartier, Hewlett Packard, and Logitech. A proud Latina leading a women-founded and women-led firm, Reynoso champions diversity and inclusion, stakeholder empowerment, and social impact - from funding coding bootcamps for women in Mexico to creating the My Luna menopause-tracking app.
Valerio Adrián Anacleto is the co-founder and CEO of Epidata, Latin America's first innovation outsourcing company, which he built from a three-person startup in Buenos Aires in 2003 into a 900-person firm operating across 10 Latin American countries and the United States with $30M in annual revenue. A product of Argentina's public university system who started working at age 10 in the La Matanza district, Anacleto also serves as First Vice President of CESSI, Argentina's software industry chamber, and is a longtime professor at the University of Buenos Aires and Universidad Católica Argentina.
Vaughn Paladin is the Co-Founder and CEO of Arcsona, a Salesforce consulting and IT services firm headquartered in Campbell, California. He co-founded Arcsona in 2010 alongside Stephan Thomsen, drawing on 15 years of consulting experience at Ernst & Young and as CEO of FocusFrame. Under his leadership, Arcsona has grown to 83 employees across three continents, completed over 200 Salesforce implementations, and shipped Spark - a no-code tool for Salesforce Experience Cloud - on the AppExchange.
Ali Mannan Tirmizi is a Pakistani IT leader and engineer who went from co-founding a Harvard-backed water filtration startup at 23 to becoming a Senior IT Manager at Procter & Gamble, where he leads supply chain cloud platforms across Asia, Middle East and Africa. With a background in Electrical Engineering from LUMS and comparative public policy from UMass Amherst (US State Department SUSI program), he bridges technical depth with social purpose - slashing $220K in cloud costs at P&G while previously building a $2 water filter that removes 99.99% of bacteria for Pakistan's underserved communities. He also writes on data management for DATAVERSITY and holds a YouTube channel where he shares insights from his journey.
Corey Haines is a software developer, community catalyst, and author who quit a dead-end job in 2008 with $2,400 in his pocket, hit the road for 9 months pairing with programmers across the US for room and board, and accidentally invented the Coderetreat movement along the way. He co-created Coderetreat (now run in 100+ countries annually), wrote 'Understanding the Four Rules of Simple Design' based on observing thousands of programming pairs, co-founded Hearken (an audience-engagement platform serving 60+ global newsrooms), and has spent two decades championing software fundamentals over hype — all while claiming his only real goal in life is to be happy.
David Pereira is a Brazilian-born product leader, author, and keynote speaker based in Munich, Germany. He is the creator of the 'Untrapping Product Teams' newsletter (23,000+ subscribers) and the author of the Pearson/Addison-Wesley book of the same name. With 10+ million readers reached since 2020 and 88,000+ LinkedIn followers, he is one of the most prominent voices in modern product management. His philosophy centers on cutting through 'bullshit management' to enable teams to create real value for customers and businesses.
Kent Beck is the creator of Extreme Programming (XP) and a pioneer of Test-Driven Development, pair programming, and the Agile Manifesto. A programmer with 52+ years of experience, he co-created JUnit with Erich Gamma, co-invented CRC cards and design patterns in software with Ward Cunningham, and spent seven years coaching at Facebook. Today he runs the 'Software Design: Tidy First?' Substack newsletter (123,500+ subscribers in 195 countries), hosts the Still Burning podcast, and explores augmented human-AI coding. In April 2026 he publicly announced a Parkinson's disease diagnosis, continuing his mission to help technologists feel safe in the world.
Michael Feathers is a software consultant, author, and Chief Architect at Globant whose 2004 book 'Working Effectively with Legacy Code' redefined how developers think about untested code - coining the now-universal definition that legacy code is simply code without tests. With over 25 years consulting hundreds of organizations, he pioneered dependency-breaking techniques that gave teams a way into codebases they feared. Today he explores how AI reshapes programming, writes the 'mechanisms' newsletter on Substack, and continues speaking at conferences worldwide.