There is a version of product management where every quarter looks like a PowerPoint — colorful, confident, and completely detached from what customers need. David Pereira spent years watching that version win internal politics while killing real value. He decided to do something about it.
Today, Pereira is one of the most-read voices in product management anywhere on the internet. His weekly newsletter, Untrapping Product Teams, lands in 23,000+ inboxes every week with the kind of clarity that comes from someone who has worked in the trenches across Brazil, Colombia, the Dominican Republic, and Germany. He does not theorize. He has run the meetings. He has sat through the standups where nothing moved. He knows exactly where the time goes.
His clients are global. His coaching calendar is full. His message is simple to state and genuinely hard to practice: cut the theater, create the value, ship the thing.
Based in Munich since leaving Brazil six-plus years ago, Pereira brings the kind of cultural fluency that makes him effective with distributed, international teams. He left on curiosity alone. "My curiosity was stronger than my fear," he has said. That line is not a slogan. It is a decision he made on a specific day about a specific flight.