Paweł Huryn is a Warsaw-based product management expert, creator of The Product Compass - a Substack newsletter with 133,000+ subscribers ranked #1 in product management worldwide by Favikon. A former software developer turned CPO turned full-time educator, he brings 15+ years of hands-on product experience to weekly deep-dives on AI product management, strategy, and discovery. His philosophy: build it first, test it, then teach it.
Wildcard is a Generative Engine Optimization (GEO) platform that helps e-commerce brands get their products discovered and purchased through AI shopping channels like ChatGPT Shopping, Google Gemini, Amazon Rufus, and Perplexity. Founded by Kaushik Mahorker and Yagnya Patel - both veterans of Scale AI, Tesla, and Amazon - Wildcard addresses the core problem that 67% of products lack the structured attributes AI engines need to recommend them. Their platform provides SKU-level analytics, catalog optimization, and content creation tools so brands can win in the emerging AI-first commerce landscape.