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Jordan Zamir and the Trouble After Yes
He spent years helping companies make deals. At Turnstile, the former lawyer is working on the less celebrated question: what happens after the customer signs?
Achintya Gupta and the buyers who never booked a demo
At Phyllo, Achintya Gupta could see developers testing the product, but struggled to see them in the sales pipeline. Reo.Dev grew from that gap - and from a career spent asking what the usual business metrics leave out.
Leafbuyer figured out the second visit.
A cannabis deals directory grew into a toolkit for getting shoppers to come back. Leafbuyer’s story runs through loyalty points, the humble text message, and a business that outgrew its original public-company identity.
S4BT and the art of finishing the trip
Booking a room is the easy part. S4BT is assembling the technology that gets a business trip all the way through to a clean set of accounts.
Call Box: The money is in the missed call
The ad worked. The phone rang. Then what? Call Box listens to the part of the customer journey that a marketing dashboard can easily miss.
SpotHopper gives restaurants their evenings back
The Milwaukee software company puts websites, promotions and guest follow-ups in one place. Its wager: independent restaurants need fewer marketing chores between them and the next full table.
Amplitude found the business inside the experiment
A voice app struggled to find paying customers. The tool built to understand its users became Amplitude - and a business built around knowing what to change next.
Aven Hospitality: The room is only the beginning
Aven Hospitality inherited the reservation machinery behind 35,000-plus hotels. Its next bet is that hotels can sell much more by making guests do much less.
Proxima Research connects the dots of pharma
A doctor’s record. A sales visit. A pharmacy receipt. Proxima Research builds the software and data services that help pharmaceutical companies read them together.
Mads Fosselius and the trouble with being a ticket
Before he co-founded Dixa, Mads Fosselius worked the phones. His long argument with customer-service software has taken him from the call-centre floor to the chairman’s seat.
PJ Bouten and the business of starting again
A request to replace paper at a trade show helped set Showpad in motion. After a decade as CEO, Pieterjan Bouten is putting his experience, capital and Ghent connections behind other founders.
Anish Khadiya and the Five-Email Flight
A flight booking used to take Anish Khadiya three to five emails. The former McKinsey consultant and Myntra strategist co-founded ITILITE to untangle business travel, then discovered how much work begins after a ticket is booked.
Patrick Hogan and the Business of Waiting
He grew up around lumber, built software for customer conversations, then returned to an old construction problem: getting paid. At Handle.com, Patrick Hogan is connecting the paperwork that keeps money from moving.
Sander van de Rijdt and the business of getting things done
Before PlanRadar, Sander van de Rijdt had already learned how companies grow, sell and sometimes close. His next venture began with a construction problem so ordinary that he wondered why it still existed.
Jean Hamon and the art of keeping in touch
An INSEAD network gave Jean Hamon an idea. An early misstep taught him who should hold the keys. His company, Hivebrite, grew from that distinction.
Bryn Jones and the business hiding inside a bad idea
A struggling collaboration app gave Bryn Jones an unexpected education in selling software. The useful part became PartnerStack - and, eleven years later, a new chapter with AppDirect.
Kyle York and the business hidden inside the sporting-goods store
Before Kyle York helped grow Dyn to $100 million in annual recurring revenue, he learned business in his parents’ Manchester shop. At York IE, those lessons still shape how he backs founders, builds teams and thinks about who gets to keep the upside.
8am wants the hours between the invoices
It began by helping lawyers get paid. Now the company formerly called AffiniPay is moving into the work before the bill - and the money after it.
ZeroFox and the business of making threats disappear
A fake account can steal a real customer. ZeroFox built its business around the awkward work that follows: finding the impersonator, proving the abuse, and getting someone else to take it down.
iuvity and the art of saying yes
Every blocked payment has two possible stories: a fraud stopped, or a customer stranded. iuvity builds the banking software that has to tell them apart.
ESO and the missing half of the patient story
The ambulance leaves. The patient’s story keeps going. ESO connects the two, giving emergency crews something surprisingly rare: a chance to learn how their decisions turned out.
Integral Ad Science makes ads prove their worth
An ad can load perfectly and accomplish nothing. Integral Ad Science built its business around the awkward questions that come after “delivered.”
MX makes money make sense
A bank can see a transaction without understanding it. MX turns that gap into a business, connecting accounts and translating financial data into something people can use.
Otter puts the restaurant back in order.
Every delivery app brings another way to sell - and another way to lose an order. Otter connects the screens, menus, and payments so the kitchen can get on with lunch.
Fleetworthy and the art of keeping trucks moving
A truck can lose time without breaking down. Fleetworthy is bringing tolls, weigh stations, and compliance together to tackle the delays hiding in plain sight.
HHAeXchange connects the visit to the paycheck.
Home care runs on human relationships. HHAeXchange handles the awkward journey from a caregiver arriving at the door to an agency getting paid.
WebMD Health Services is learning to listen.
A health coach can help you change a habit. Changing a workplace takes something else: employees who speak up, and managers who act on what they hear.
SoftExpert and the end of the paper chase
A factory can make a perfect part and still lose the paperwork that proves it. SoftExpert built a business connecting the work, the records and the people who must sign off.
Definitive Healthcare maps the people behind the purchase
A hospital directory tells you where to knock. Definitive Healthcare tries to tell you whose door matters - and whether the trip is worth it.
Optro sees the risk between the spreadsheets.
It began with two friends and a neglected customer: the auditor. Now the company formerly called AuditBoard is teaching AI to do the paperwork - and helping businesses keep an eye on AI.