An AI revenue intelligence platform for multifamily real estate - built by people who retired the spreadsheet everywhere else, now aimed at the last one standing.
RENTANA, New York. The wordmark of a 20-person company quietly rewriting how a $300B market sets its prices - one unit, one second at a time.
It is a Tuesday morning, and across the country a portfolio of apartment buildings needs prices. Not one price - hundreds. Every unit, every renewal, every amenity, every marketing special, all of it drifting against a market that moved overnight. For decades the answer was a spreadsheet, a strong coffee, and an hour per property of educated guessing. Rentana's whole reason for existing is that this ritual is both universal and quietly absurd.
The company estimates that 80% of real estate professionals still make pricing decisions this way. Rentana's software watches the same market they do, blends it with a client's own portfolio data, and hands back a recommendation - unit by unit - before the coffee cools. That manager who just closed the spreadsheet? In the Rentana version of the morning, they never opened it.
*Figures reported by Rentana from customer deployments. Individual results vary.
Other platforms feel like Windows 95. Rentana feels like 2025.
A customer's throwaway line that became an unofficial tagline. In proptech, the competition isn't features - it's the feeling of being stuck.
Rentana doesn't just set headline rent. It optimizes the levers operators usually pull by hand - and forget.
Blends your portfolio data with live public market data to produce unit-level recommendations with sub-second updates.
New-lease rents, unit-level amenity values, and marketing specials optimized together in one unified interface.
Data-driven lease renewal and expiration management that balances occupancy, retention, and revenue.
Demand forecasting, market comps, and trend flags that anticipate shifts before they hit the portfolio.
Real-time portfolio insights, asset-level deltas, and owner transparency - no more building reports by hand.
A customer's numbers are never shared across other clients - a deliberate stance in a scrutinized industry.
Orion Real Estate Partners, a tech-forward investment firm, ran manual pricing before Rentana - and watched rents drift down 3.5%. Five months in, the picture flipped.
Bars are illustrative of reported outcomes, not to a single common scale. Source: Rentana customer results.
Before Rentana, Blanc worked in venture at Two Sigma, helping early-stage founders raise capital. Then she crossed the table. She assembled a founding team that had modernized payments at Stripe, databases at Airtable, and proptech now running inside Airbnb and AppFolio - and pointed all of it at rent pricing. Her seed investor, Dave Eisenberg of Zigg Capital, knew her from those Two Sigma days.
Roughly 20 people, cloud-native, partly remote, and biased toward killing outdated workflows. The team's résumé reads like a tour of software that felt magic the first time you used it - and that's the bar they're setting for an industry that's rarely been given the chance.
With Rentana, we've elevated our decision-making to a new level - staying ahead of market shifts and focusing on driving results across our portfolio.
Product walkthroughs and founder conversations live on Rentana's own channels. Start here.
Links open Rentana's official pages and a YouTube search - we don't guess at video URLs we can't verify.
Return to that property manager. The market still moved overnight - it always will. But the spreadsheet stays closed. Instead there's a screen of numbers already reasoned through: this unit up, that renewal held, this amenity repriced, all of it with the "why" showing. The hour becomes ten minutes. The guessing becomes a decision.
That's the small, unglamorous thing Rentana is really selling - not a dashboard, but a different Tuesday. Multiply it across a $300B market that mostly still does it by hand, and the boring win starts to look like the whole game.
Rentana, Inc. • New York, NY • Founded 2023 • Seed-funded