real-estate-technology
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Landis buys the house. You buy the time.
Landis lets renters move into a home before they qualify for its mortgage. The wager is that coaching can close the financial gap before the cost of waiting grows too large.
Tim Heyl and the House He Bought Twice
He began with cold calls, built a billion-dollar agent team, then put his own savings behind a stranger's move. Tim Heyl's career is a study in what happens when a salesman learns to build systems - and when those systems meet a market that refuses to sit still.
Doug Brien and the Long Game
A placekicker learns to live with the lonely arithmetic of consequence. Then he carries the lesson from an NFL sideline into thousands of American houses.
Five Yeses Before a Single Line of Code
Malte Kramer sold the promise first, then built the product. A decade later, the former college forward is still running the same play: watch closely, test early, and make technology earn its place.
Guy Gal and the Power of Staying Out of Sight
A bad home purchase made Guy Gal suspicious of real estate. A good agent made him reconsider - and inspired a company designed to disappear behind the people doing the work.
Ekabutr Sirisuphang and the Ten-Year Lesson Hidden in a Rental Form
A broken rental process gave Ekabutr "Paul" Sirisuphang and a business-school friend an idea. The harder invention came later: learning to operate a company that grew faster than its founders' old job descriptions.
The Mortgage Closes at the Speed of Its Slowest Handshake
Snapdocs began by finding notaries. It grew by noticing that the real product was the handoff - every document, decision, and person that must line up before a mortgage can move.
Moderne Ventures Wants to Bring the Customer, Too
The Chicago investor pairs venture capital with a six-month introduction to the people who buy technology. Its wager: a route into real estate, finance and insurance can be worth as much as a clever product.
Elizabeth Conn Knows a Wire Transfer Is Never Just a Number
At 20, she wired every penny she and her husband had into their first home. Now CertifID’s chief marketing officer is building the message, team, and customer experience around keeping that leap of faith safe.
Liz Lilly Made an Invisible Risk Impossible to Ignore
At Flueid, Liz Lilly has the peculiar marketing job of making title risk understandable before it becomes expensive. Her route from agency communications to the C-suite is a study in translating complexity without sanding away the truth.
Lisa Lausten Counts What Marketing Owes Its Customers
She began with audit sheets, learned brand craft in consumer goods and found her digital education at AOL. Now the Lone Wolf CMO is applying one durable idea to proptech: listen closely, simplify the work and make the numbers answer to people.
Jack Markham Wants Real Estate Marketing to Earn the Next Conversation
After two decades in sales, coaching and platform operations, Inside Real Estate's CMO has a practical thesis: leads are plentiful, but consistent engagement is scarce.
AppFolio Turned Property Management’s Paper Cuts Into a Billion-Dollar Software Business
The founders walked away from salons and greasy repair-shop keyboards. Twenty years later, their bet on property managers has become a $1 billion-a-year lesson in choosing a market with painful work, sticky data, and customers willing to pay.
Digible Turned Apartment Marketing Into a Measurable System
Apartment advertising is a messy handoff between agencies, leasing teams and software. Digible built one narrow machine for the whole problem - then published the prices, the tests and even the misses.
Kim Koraca Is Teaching Real Estate AI to Notice What Humans Miss
After two decades marketing real estate software, Kim Koraca has arrived at a practical theory of AI: the useful kind should return attention to people, not demand more of it.
Sandra Carvalho Is Teaching Commercial Real Estate to Move at the Speed of Ambition
After a career translating technology at IBM, Bloomberg, Technicolor, CoreLogic and Xperi, Crexi's CMO has a new brief: make commercial real estate's hidden advantages available to more people.
Brian Maughan Is Making the Invisible Machinery of Homeownership Visible
He spent two decades turning title insurance from closing-table paperwork into a product, a platform and, lately, a story worth hearing. His playbook is simple: make trust easier to use, then show people why it matters.
Antonis Markopoulos Tried to Buy a Plot. The Paperwork Became His Next Company
A bad property search sent a telecoms PhD back to first principles. Prosperty is his attempt to replace real estate's scavenger hunt with data, workflow and a little less wasted time.
Greg Schwartz Left Zillow to Fix the Most Anxious Hour in Homebuying
After 12 years building Zillow's marketplace, Schwartz traded scale for a blank sheet of paper. At Tomo, his wager is that a mortgage can feel less like paperwork with a deadline and more like a service designed for an actual person.
April LaMon Put the Neighborhood in Your Pocket
She entered app development at 50, started with one unusually demanding customer, and built Alosant by treating software as a place where real neighbors meet.
Ale Resnik Is Rewriting the Rules of Renting - One System at a Time
After Beepi’s collapse, the Argentine engineer did not retreat from difficult marketplaces. He chose a more intimate one: the place people call home.
Alosant Beat App Fatigue by Making Itself Disappear
A nine-month custom build became a vertical SaaS business by hiding the vendor, simplifying the login, and selling patience to real-estate developers. The playbook is unusually copyable - if your niche has identity, long-lived customers, and expensive fragmentation.
Jonathon Barkl Is Teaching Parking Lots to Pay Attention
A student parking problem became a lesson in door-to-door sales, operational grit, and the value of seeing what everyone else ignores. Now AirGarage is using parking as the first test of a larger idea: physical real estate can behave like software once it becomes observable.
The Fund Betting That the World's Oldest Industry Is Finally Ready to Change
While most venture money chased apps and ad clicks, a small Atlanta firm went looking for founders willing to fix concrete, steel and 3D-printed homes. Here is how Shadow Ventures built a thesis around the industry software forgot.
Fifth Wall Built a Venture Fund With a Customer List Attached
The Los Angeles firm turned real estate's slow technology adoption into a distribution strategy: owners supply capital and operating problems, while startups bring the software, hardware and climate tools.
The VC That Bet the Cost Curve of a Building Can Bend
Two lifelong construction-tech investors raised $148 million, then handed their startups something rarer than money - a rolodex of the general contractors, builders, and design firms who become their first customers.
The Engineer Who Learned to Sell the Story
An electrical engineer from the University of Illinois who talked his way out of the lab and into the room where the story gets told. Twenty-five years later, he runs marketing for one of proptech's biggest names.
CBRE Is Quietly Becoming the Operating System for the Physical Economy
The world’s largest commercial real estate services company is turning brokerage relationships into a sprawling, data-rich machine for running buildings, projects and capital. Its real product is continuity - from choosing a site to keeping the lights on.
Radian
For nearly 50 years, Radian helped lenders say yes to buyers with less than 20 percent down. Now a $1.67 billion bet on Lloyd's insurer Inigo is turning that familiar mortgage specialist into something broader - and changing which risks it wants to keep.
Real
Real built a cloud brokerage around the agent. Now it is wiring AI, banking, mortgages and closings into the same transaction - while a pending RE/MAX deal puts that operating system to its biggest test.