Bikky unifies point-of-sale, online ordering, payments, and loyalty data into a single guest view - so multi-unit restaurant brands can measure how every marketing, menu, and operational decision actually moves their guests.
Most restaurants can name their best-selling dish long before they can name their best guest. That gap - between what sold and who bought it - is the problem Bikky was built to close. Founded in New York in 2017, Bikky is a customer data platform built exclusively for large, multi-unit restaurant brands. It plugs into a brand's point-of-sale system, online ordering provider, payment processor, and loyalty program, then stitches those separate streams into one de-duplicated profile for each guest.
The idea did not start in a boardroom. Co-founder and CEO Abhinav Kapur has traced the company's origin to Amma, a New York City restaurant owned by his mother-in-law, where he watched a business run on intuition and hospitality while the kind of customer analytics that large technology companies take for granted simply did not exist. Bikky's stated mission is direct: provide restaurants with the same analytical insights as top global businesses.
What makes the platform distinct is its refusal to be general-purpose. A conventional customer data platform assumes a clean email address and a login. Restaurants do not work that way - they have walk-ins, cash, third-party delivery orders, and the same guest appearing across four different channels under three different names. Bikky's core job is to make those systems agree on who the guest is, then measure how each decision - a price change, a limited-time offer, a new loyalty perk - changes that guest's behavior over time.
The result is a single view of the guest lifecycle: acquisition, engagement, frequency, recency, and churn. Operators can see which menu pairings drive incremental spend, which promotions bring genuinely new customers versus discounting existing regulars, and when a loyal guest quietly stops showing up. It is the difference between guessing and knowing.
That distinction has attracted brands of very different sizes, from national chains to regional favorites, all reaching the same conclusion: gut instinct got them started, but guest data is what scales them.
Figures are company-reported and approximate; scale statements vary across sources.
"The restaurant customer data platform that measures how every marketing, menu, and operational decision impacts your guests."
Bikky is sold as a modular platform. Each piece answers a specific operator question - who is this guest, are they coming back, and what is worth doing about it.
A unified, de-duplicated view of each guest across POS, online ordering, payments, and loyalty channels.
Tracks acquisition, engagement, frequency, recency, and churn across the whole customer journey.
Reveals how items, pairings, and pricing changes affect guest spend and behavior.
Lifecycle-driven, multi-channel campaigns tied to real behavior rather than blanket blasts.
Identifies high-value guests and segments by demographic and behavioral attributes.
An AI-driven insights layer that surfaces answers and trends from a brand's guest data.
Dave's Hot Chicken reported lifting the share of guests it could recognize from roughly 10% to over 90% across nearly 150 locations after adopting Bikky - a roughly 9x improvement.
Source: Dave's Hot Chicken case study, company/PR reporting.
Bikky's customers are large and growing multi-unit restaurant brands. Bojangles chose not to run a small pilot and instead launched Bikky's platform across all roughly 800 of its locations in 2024, aiming to learn how menu pairings drive incremental spend ahead of a planned expansion. Robeks deployed the CDP across its 100-plus locations, and City BBQ has described using Bikky to get granular with guest data to fuel broader growth.
Other named brands include Dave's Hot Chicken, MOD Pizza, Honeygrow, Long John Silver's, and regional operators such as The Salad House, which publicly credited Bikky with turning intuition into data-backed growth. The common thread is scale of complexity: chains large enough that no single person can hold the customer picture in their head.
In the broader market, Bikky sits in restaurant technology alongside loyalty and marketing platforms like Thanx, Punchh, SevenRooms, and Bloom Intelligence, as well as general-purpose customer data platforms adapted for hospitality. Its differentiator is verticalization - building only for restaurants, and specifically for the identity-resolution problem created by walk-ins, delivery marketplaces, and fragmented channels.
That focus is also the business model. Bikky is B2B software-as-a-service, typically deployed across a chain's full footprint, with a data footprint that spans hundreds of millions of guest profiles and tens of billions of dollars in tracked transactions.
Co-founder and CEO. Drew the original idea from a family-run NYC restaurant, Amma, and now leads the company's restaurant-first data vision.
Co-founder and CTO, responsible for the engineering behind Bikky's integrations and identity-resolution engine.
Co-founder and Head of Revenue, leading the go-to-market effort with enterprise restaurant brands.
Bikky has raised across a seed and a Series A round, backed by early-stage investors focused on vertical software and commerce infrastructure.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Seed | $5.25M | 2021 | Equal Ventures, Gutter Capital, Version One Ventures |
| Series A | ~$8M | Dec 2023 | Equal Ventures, Gutter Capital, Remarkable Ventures |
Total reported funding figures range from ~$13M to ~$18M across sources.
Abhinav Kapur and co-founders start Bikky, inspired by a family-run NYC restaurant.
Led by Equal Ventures with Gutter Capital and Version One Ventures.
Closes a roughly $8M round to scale its restaurant customer data platform.
Bojangles launches across all 800 locations; Robeks deploys across 100+.
City BBQ and The Salad House publicly detail data-driven growth on Bikky.
Bikky is a customer data platform for multi-unit restaurants that unifies POS, online ordering, payments, and loyalty data into a single guest view, then measures how marketing, menu, and operational decisions affect guest behavior.
Large and growing restaurant brands, including Bojangles, Dave's Hot Chicken, MOD Pizza, Robeks, City BBQ, and The Salad House, across thousands of locations.
Bikky was founded in 2017 by Abhinav Kapur (CEO) alongside co-founders John Lucas (CTO) and Chris Thompson (Head of Revenue), and is based in New York City.
Bikky raised a $5.25M seed round and a roughly $8M Series A (closed December 2023), backed by investors including Equal Ventures and Gutter Capital.
Bikky is built exclusively for restaurants, so it handles walk-ins, third-party delivery, and multi-channel guests to de-duplicate identities the way a general-purpose CDP typically cannot.