go-to-market
(462)
Alex Roy Rajan and the Art of Paying Attention
A ski instructor watched him fall and changed the lesson. The SalesboxAI founder wants business software to learn the same courtesy.
Davis Potter and the price of a useful conversation
A five-figure membership quote helped send Davis Potter toward a different kind of business. At ForgeX, the former Google Cloud and Scale AI marketer is building research, training and a free place for his peers to compare notes.
Lindsay Frey and the Trouble with Counting Calls
Long before AI arrived in the sales department, demandDrive’s co-founder was questioning what a busy day actually proved. Fifteen years into building the company, she is still asking where the useful work begins.
Stage 2 Capital and the right to scale
A venture firm built by a financier and a sales operator asks founders to prove something before they hire faster: are customers actually succeeding?
Richard King Asked One Question. It Took Four People to Answer.
A small exchange at a startup exposed a problem Richard King kept finding in product marketing. He built Product Marketing Alliance around the people expected to close that gap.
Galia Rosen Schwarz and the art of making complicated things usable
From LEGO animals to digital buildings, Galia Rosen Schwarz has worked on getting technology out of its own way. At C8 Health, the co-founder and CEO brings that same practical eye to building a company.
Nicolas Sharp and the trouble with a business that works
Nicolas Sharp had customers, a co-founder and a working CRM business. Then he decided to start again - trading a narrow market for three years of building, and a different idea of what business software could be.
Yong Hee Lee and the Conversation After the Talk
A visiting speaker could deliver the presentation and still miss the conversation around it. Yong Hee Lee turned that familiar frustration into Cuckoo, the language software he builds with a friend he met at KAIST.
Evan Liang and the business of getting unstuck
A stalled software installation gave Evan Liang the idea for LeanData. Years later, the founder is still following the friction - from the first 20 customers to a new bet on AI.
Dave DeWalt and the compound interest of showing up
Before the cybersecurity deals came 500 cold calls a week. The NightDragon founder has spent his career turning repetition, relationships, and an operator’s instincts into a larger field of play.
Idan Zachar and the distance between a good idea and a paying customer
From commercial law to enterprise software, Idan Zachar has built a career around getting technology into business. At Awz Ventures and Corsound AI, that work now runs through quantum software, security and the problem of deciding whom to trust.
Startup Field Guide: Find the customer. Then build.
The first idea rarely survives the first customer. Unusual Ventures’ Startup Field Guide turns that awkward discovery into a free education for software founders.
The SaaS Revolution Show: Borrow the experience.
Alex Theuma turned conversations with software founders into a podcast and a community. The archive offers useful operating lessons - including a few from the business that built it.
Grit gets to the hard part.
Building a company sounds tidy after it works. Kleiner Perkins’ Grit asks the people who built it about the decisions that made the story messy.
Mostly Growth makes the math talk
A growth strategist and a CFO built a podcast about how companies make money. Then they had to figure out how to grow one themselves.
The SaaSiest Podcast: Good questions travel.
Two friends started interviewing SaaS operators. The conversations became a European community - and a business built around getting the right people talking.
The conference that fits in your pocket
The Official SaaStr Podcast turns operator experience into a free library of business decisions. Its real subject is the expensive gap between knowing how software works and knowing how to sell it.
Todd Blaschka and the trouble with fifty promising conversations
After years building enterprise software businesses, Todd Blaschka now helps founders ask harder questions about their customers, their sales forecasts and themselves. His favorite place to start is where optimism meets the purchase order.
Max Greenwald and the art of changing your mind
A co-founder matching app went nowhere. A Zoom detour took years. Max Greenwald kept revising Warmly until it found paying customers - and, in 2026, a new home at HubSpot.
Brett Jansen and the work after the demo
After 16 years in enterprise sales, Brett Jansen is asking a practical question about AI: what happens when the presentation ends and people return to their desks? At Cresera AI Partners, her answer begins with the job they actually need to do.
AWS Startup Loft Accelerator: Ten weeks, no equity, fewer wrong turns
A young company can have working code and still have no working business. AWS Startup Loft Accelerator pairs cloud expertise with commercial advice - and lets founders choose the help they actually need.
Dannerys Peralta and the case for showing up
A trip to Berlin helped change her career plans. Back in New York, the Clay operator is making room for people whose working lives stretch across the Atlantic.
Cecilia Cai and the questions that travel
Before joining Ramp’s Canadian expansion, Cecilia Cai studied international relations, examined a television resort’s politics, and helped edit a student journal. Her route into fintech began with questions about how institutions work.
Koala Found the Buyers. Then It Found the Harder Problem.
The sales startup taught teams to recognize a warm prospect. Then its own customers asked the awkward question: now what?
The Forecast Was Never the Problem. The Missing Machine Was.
Xfactor.io wants executives to stop admiring last quarter's dashboard and start rehearsing next quarter's decisions. Its wager is simple: revenue needs a flight simulator, not another rear-view mirror.
Katie Parsons and the Job That Is Still Being Invented
A recent Michigan graduate has landed inside Clay's experiment in rebuilding early-career sales. Her brief public record reveals a career being assembled at the intersection of people, data and the product itself.
Joel Soo Makes Software's New Question: Who Gets to Build?
At Lovable, the Boston operator's job begins where the software demo ends: inside rooms where people who never called themselves developers start making tools of their own.
The Electrical Engineer Who Chose the Sales Floor
Sanket Kumar trained to work with circuits. Instead, he built a career around conversations - and became the salesperson one manager chose to hire twice.
Collin Thigpen Sells the Part After the Magic Trick
After years selling data, cloud and design software, Collin Thigpen arrived at Lovable with a more curious assignment: make instant software credible inside companies built to distrust instant anything.
Ana Paula Olaiz and the art of arriving early
Two years after finishing an international business degree, Ana Paula Olaiz is helping Corgi turn a fast-moving insurance platform into a sales organization. Her route there began with trucking spreadsheets, client migrations and a taste for practical problems.