In an industry famous for handing clients a polished deck and a handshake, The Backflip Group set out to do the opposite. The New York firm calls itself "a new kind of consulting designed to get you from strategy to reality" - a small promise on paper that turns out to be a critique of an entire profession. Strategy, its founders argue, is the cheap part. Execution is the work.
The firm works with lean technology teams across B2B and B2C SaaS, eCommerce, AI, digital media and direct-to-consumer models. Rather than hovering above a client's org chart, it embeds inside it - hands-on when a team wants the extra pair of hands, hands-off when it only needs a second brain. The engagement dial, not the invoice, sets the intensity.
What emerges is less a vendor relationship and more a temporary extension of the team: an on-demand strategy group that can size up a market, pressure-test an idea, build the financial model behind it and, when the plan holds, help ship it.
Sharp ideas, healthy tension, and zero tolerance for vague strategy.
— The Backflip Group, on how it works
That last phrase does a lot of quiet work. A plan that cannot survive a pointed question, the firm suggests, is not a plan yet. The founders describe themselves as "wildcard people" - adaptable problem-solvers who are comfortable in ambiguity and impatient with hand-waving.
The result is a boutique with a deliberately narrow headcount and a deliberately wide reach: two co-founders at the core, backed by a curated network of specialist experts in technical, product, creative and analytical disciplines who can be pulled in when an engagement needs them.
