Unplugged is a privacy-first technology company behind the UP Phone, a de-Googled smartphone running its own UnpluggedOS - an Android fork stripped of Google Mobile Services. Built around an on-device firewall, a no-logs VPN, encrypted storage, and a hardware battery-disconnect switch, the phone is designed for people who want to keep using a modern smartphone without feeding the surveillance economy. The company sells direct-to-consumer and through Best Buy, and says it earns no revenue from customer data.
Brave is a privacy-first technology company that makes a fast, open-source, Chromium-based web browser that blocks ads and trackers by default. Founded in 2015 by JavaScript creator Brendan Eich and engineer Brian Bondy, Brave has grown into a full privacy suite: an independent search engine (Brave Search), a built-in AI assistant (Leo), a Web3 crypto wallet, a VPN, and an opt-in advertising model powered by the Basic Attention Token (BAT) that pays users and creators. In 2025 the browser passed 100 million monthly active users.
Joe Weil is the CEO of Unplugged, a privacy-first smartphone company that makes the UP Phone - an open-source Android device stripped of Google services, built with a hardware battery disconnect switch, on-device firewall, and a no-surveillance business model. Before leading Unplugged, Weil spent roughly a decade at Apple leading zero-to-one special projects for Apple Services, and before that built Psycho Films LLC, directing music videos for Kendrick Lamar, 21 Savage, A$AP Ferg, and Big Sean. He left Apple, by his account, after watching the company shift into political activism, soft censorship, and deep integration with China.