Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
Simon AI, formerly Simon Data, is a New York-based marketing technology company that builds an AI-first, composable customer data platform with embedded AI agents. Its Agentic Marketing Platform lets marketing teams reason over live customer and contextual data in their own data cloud to detect signals like churn risk and demand spikes, turn messy data into campaign-ready attributes, and orchestrate personalized campaigns across channels and tools like Braze, Attentive, and Iterable. Founded in 2013 by data scientists Jason Davis and Matt Walker, the company has raised roughly $117.8M and serves fast-growing and enterprise brands including SeatGeek, Equinox, Tripadvisor, ASOS, Venmo, and BarkBox.
Eunjoon (EJ) Cho is the co-founder and CEO of Tofu, a San Mateo AI platform that automates personalized, multichannel B2B marketing at scale. A Stanford PhD who trained speech-recognition neural networks at Google and worked at Meta, Affirm and Fast, Cho spent years mapping the generative-AI landscape before ChatGPT opened the door. He started Tofu with Honglei Liu and Elaine Zelby in 2023, raised about $17M from SignalFire, Index Ventures and HubSpot Ventures, and grew revenue 12x in roughly a year by replacing the bloated stack of point tools marketers juggle with one platform that ships finished assets.
Jason Davis is the co-founder and CEO of Simon AI (formerly Simon Data), a New York customer data platform that rebranded around agentic AI in 2025. A machine-learning PhD who built search algorithms at Google, he founded the ad-tech startup Adtuitive, sold it to Etsy in 2009, then ran Etsy's search and data teams as the marketplace grew from $180M to a $1B+ run rate. He and grad-school friend Matt Walker started Simon to give marketers direct, governed access to the data trapped inside their own warehouses. The company has raised roughly $117.8M, including a $54M Series D led by Macquarie Group.
Tenovos is a New York-based, AI-native content intelligence and digital asset management (DAM) platform that helps global brands find, activate, and measure their content across every channel. Built on a composable, AWS-based microservices architecture, it pairs traditional asset management with usage analytics and content effectiveness insights through three products - Tenovos DAM, Tenovos Glass, and Tenovos Connect - so marketing teams can see all their content and scale what actually works.
Thismoment was a San Francisco marketing-technology company that built the Thismoment Content Cloud, a digital storytelling platform that helped the world's biggest brands monitor, moderate, secure rights to, and publish user-generated content alongside professionally produced media across social, web, and mobile touchpoints. Founded in 2007-2008 by gaming and tech veterans Vince Broady, Ankarino Lara, and Scott Bedard, it served more than 150 brands and agencies including Coca-Cola, Salesforce, Sephora, Levi's, Microsoft, Mazda, and AB InBev, and raised more than $50 million across four institutional rounds.
Jonathan Heller is the chairman, founder and co-CEO of Firsthand, a New York AI startup building Brand Agents - AI representatives that talk directly to consumers on behalf of publishers and brands. An adtech lifer, he co-founded the online video advertising platform FreeWheel in 2007 and sold it to Comcast for roughly $360 million in 2014. At Firsthand he is reuniting with his old DoubleClick colleague Michael Rubenstein to argue that generative AI is not a better ad-serving engine but an entirely new medium for reaching people.
Keith Putnam-Delaney is the co-founder and CEO of Primer, a San Francisco B2B marketing intelligence platform that turns work-email lists into ad-platform audiences, enriches leads, and orchestrates campaigns across ad networks, social, and sales tools. A former high-school history teacher who became a growth marketer at Dropbox and Eden before founding Primer, he built the company from a consulting hunch into a venture-backed startup that raised a $12M Series A in 2022.
Tofu is an AI-powered, omnichannel marketing platform for B2B go-to-market teams. It consolidates the sprawling martech stack into one workspace, generating and repurposing hyper-personalized content across channels so enterprise marketers can launch integrated campaigns roughly 8x faster. Founded in 2023 and based in San Mateo, California, Tofu plugs into existing tools like HubSpot and Salesforce rather than replacing them.
Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.
Knotch is an independent content intelligence and optimization platform that helps enterprise marketers measure, prove and improve the performance of their content. Founded in New York in 2012, it grew from a consumer opinion app into a Fortune 500 martech vendor, and in 2025 rebuilt itself around AI agents - launching AgentC, an AI-staffed marketing service with outcomes-based pricing.
Sophie Soowon Eom is the co-founder and CEO of Adriel, an AI-powered marketing intelligence and ad-reporting platform used by hundreds of brands and agencies across more than 20 countries. A HEC Paris finance grad turned two-time AI founder, she first built Solidware, a machine-learning credit-scoring startup that landed her on the 2017 Forbes Asia 30 Under 30 list, then pivoted to fixing the chaos of cross-channel ad data. She has sat alongside Melinda Gates and Jack Ma on the UN Secretary-General's High-Level Panel on Digital Cooperation and served on South Korea's Presidential Committee on the 4th Industrial Revolution.
Stephanie Trunzo is the CEO of MERGE, a hybrid marketing-and-technology firm working at the crossroads of health, consumerism, and storytelling. A 20-plus-year technology leader, she launched Oracle Health and steered the Cerner acquisition, scaled the IBM Garage across 16 co-creation studios worldwide, and earlier doubled revenue year over year as COO/CDO of PointSource before its acquisition by Globant. She holds more than 20 patents, is a certified yoga instructor, and is a vocal advocate for authentic leadership and women in technology.
Alex Sherman is the CEO and co-founder of Bluefish, a New York-based platform that measures and shapes how brands appear in answers from ChatGPT, Gemini, Claude, Perplexity and Amazon's Rufus. A European history major who became one of MediaMath's earliest employees in 2008, he co-founded the retail-media platform PromoteIQ (acquired by Microsoft in 2019) before launching Bluefish in 2024 to rebuild the marketing stack for the AI internet. In April 2026 Bluefish closed a $43M Series B co-led by Threshold Ventures and NEA, bringing total funding to roughly $68M, with around 10% of the Fortune 500 already on the platform.
Anda Gansca is the co-founder and CEO of Knotch, the New York content intelligence company she started in 2012 after talking her way out of Transylvania and into Stanford. She built Knotch to tell brands which of their content actually works, then bet the whole company on AI: scrapping a rejected analytics product and relaunching in 2025 as AgentC, an AI-staffed marketing agency that only charges clients when results show up. A Forbes and Inc 30 Under 30 honoree, she raised roughly $48-50M and counts Zillow, Realtor.com, Chime and Zoom among AgentC's early testers.
Bill Schild is the CEO of Aqfer, a marketing data Platform-as-a-Service built for the advertising and marketing ecosystem. Appointed in August 2025, he is a 20-plus-year ad-tech operator known for scaling growth-stage companies and steering them to acquisitions, with prior leadership runs at Viant, Beeswax (acquired by FreeWheel/Comcast), Channel Factory, and WeWork. At Aqfer he is positioning the company as the data infrastructure layer for the GenAI era.
BrightEdge is an enterprise SEO and content performance platform that turns the chaos of search into a measurable system of record. Founded in 2007 by Jim Yu and Lemuel Park, it built one of the largest proprietary data sets in marketing - billions of pages and keywords - and pairs it with an AI engine (DataMind) to power products like Data Cube, ContentIQ, Autopilot and AI Catalyst. Used by thousands of brands including a majority of the Fortune 100, BrightEdge has pivoted hard into measuring and optimizing for AI-driven search experiences like Google AI Overviews, ChatGPT and Perplexity.
LiveRamp is a data collaboration platform that helps companies connect, control, and activate their first-party data across the marketing and advertising ecosystem without giving up control of it. Born from the simple idea of an 'on-ramp' that links offline customer records to online channels, LiveRamp now runs a privacy-centric identity graph (RampID) and a cloud-native data clean room used by brands, agencies, retail media networks, and publishers to match, measure, and monetize data securely.
MoEngage is an insights-led customer engagement platform that helps consumer brands unify customer data, surface AI-driven insights, and orchestrate personalized cross-channel campaigns across push, email, SMS, in-app, web, and WhatsApp. Used by more than 1,350 global brands, it combines analytics, segmentation, and journey automation in a single dashboard powered by its Sherpa and Merlin AI engines.
Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.
Adam Justis is VP of Solution Marketing & Evangelism at Adobe, where he leads go-to-market strategy for Adobe Experience Cloud. With 20+ years spanning digital advertising at Microsoft, web analytics at Omniture, and more than a decade at Adobe, he sits at the intersection of AI, personalization, and customer experience. He is a speaker at Adobe Summit, an instructor at UC Irvine's Digital Marketing Certification Program, and a prolific author on Adobe's business blog. Based in Sandy, Utah, he is one of the faces Adobe puts in front of enterprise marketers to explain what modern customer experience looks like.
Corrine (Corrie) Sahli is Area Vice President, Content Supply Chain - Enterprise Accounts at Adobe, based in Chicago. With 20+ years in SaaS sales and 15+ years in MarTech, she leads enterprise relationships around Adobe's content supply chain platform - helping major brands in CPG, retail, financial services, healthcare, and automotive scale personalized content production. A former VP at Sitecore and Kontent.ai, she is a recognized industry voice on content operations, composable DXP, and AI-driven marketing workflows.
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.
Jeremy Nelson is a Vice President at Microsoft, leading Marketing Services, Marketing Engines & Experiences. Based in Redmond, Washington, he has spent over two decades at Microsoft - joining in December 2002 - building his career from early-stage roles all the way to VP. His focus spans demand generation infrastructure, marketing technology platforms, and the systems that power Microsoft's global marketing engine. With a background from Seattle University (class of 2000), Nelson represents a generation of Microsoft lifers who grew up alongside the cloud era and now shape how one of the world's largest technology companies reaches its customers.
Jonathan Vlock is Vice President of Marketing, Demand Generation and Enablement at Amazon Web Services (AWS), bringing over two decades of B2B marketing leadership across cloud, cybersecurity, ESG, and enterprise technology. Before AWS, he held senior marketing roles at PwC, S&P Global, NetApp, and Wipro, and earlier co-founded Cooking Planit, a patented personal cooking assistant app. A Cornell MBA, Jeet Kune Do practitioner, and self-styled 'mad scientist' of integrated marketing, Vlock blends data-driven pipeline strategy with a restless entrepreneurial streak.
Matt Scharf is VP of Growth Marketing Performance at Adobe, where he has spent over a decade turning marketing measurement from a black box into a competitive weapon. He led the creation of what became Adobe Mix Modeler, an AI-powered platform combining media mix modeling, multi-touch attribution, and experimentation - delivering an 80% higher return on media spend over five years and a 75% increase in media's share of Adobe's subscription growth. An ANA Genius Award winner and Ad Age Trailblazer, Scharf is one of the sharper minds in performance marketing analytics.
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Nicholas Kontopoulos is the Vice President of Marketing for Asia Pacific & Japan at Twilio, the cloud communications platform. Based in Singapore, he brings over 30 years of marketing and business leadership experience across APAC, with prior senior roles at Adobe (DX), SAP, Magento, and Capita. A recognized thought leader in customer experience and AI-driven marketing, he is a frequent speaker, published author, and LinkedIn Power Profile holder known for challenging marketing orthodoxy across the region.
Scott Zieglar is an Area Vice President at Adobe focused on Content and Experience Delivery at Scale With AI. Based in Indialantic, Florida, he is a seasoned enterprise sales and technology leader with a career that spans Adobe Experience Manager, AI-driven personalization, and content supply chain solutions. With roots in financial services tech and previous executive roles at Accent Technologies and Communication Intelligence Corp, Zieglar has carved out a specialty at the intersection of content operations and artificial intelligence within one of the world's largest software companies.
Sonia G. is the VP of Marketing at Amazon Web Services (AWS), based in Dubai, UAE, where she leads marketing strategy for one of the world's most dominant cloud platforms across the MENA region. With an MBA from UCLA Anderson School of Management and prior experience at Accenture, she operates at the intersection of enterprise cloud solutions, demand generation, and go-to-market strategy for a company that serves millions of customers globally.