A Seattle martech company whose AI-powered, white-label platform lets agents and loan officers launch sophisticated multi-channel ad campaigns with one button.
The world's biggest brands run marketing with teams of specialists, agency retainers and dashboards nobody outside the department understands. The real estate agent down the street has a phone, a listing due Friday, and no time to become a media buyer. Evocalize was built on the conviction that the gap between those two worlds should not exist.
Founded in Seattle in 2014 by Matthew Marx and Kumar Srinivasan, Evocalize is a marketing-technology company that packages the firepower of enterprise advertising into software simple enough for a solo local professional. Its platform lets a user describe a goal - promote a new listing, recruit an agent, build a brand - and then builds the plan, launches it across Google, Meta, TikTok, YouTube and even physical direct mail, and keeps optimizing as results come in.
Most people who use Evocalize have never heard the name. That is by design. The platform is white-labeled and embedded inside the tools that agents and loan officers already use - portals, brokerages, CRMs and lenders - so the Evocalize engine runs quietly under someone else's brand. The company describes itself as having built the first Collaborative Marketing Platform: infrastructure that lets a large partner and its thousands of local users execute complex marketing programs together.
That architecture has moved real volume. Evocalize reports more than $1 billion in local marketing programs powered through the platform and over a million agents, loan officers and operators reached. In January 2022 it raised a $12 million Series A led by Move, Inc., the operator of Realtor.com - a strategic bet from deep inside the housing industry it serves.
Expert-built templates plus AI generate the ad copy, choose the audience, allocate the budget and launch across 7+ channels - then learn from every result to optimize the next round.
Individual real estate agents and mortgage loan officers, reached through enterprise partners like Realtor.com, Rate, eXp Realty, Keller Williams, CMG Financial and MoxiWorks.
Running compliant, multi-channel paid media usually requires a team. Evocalize compresses that into a push-button workflow a busy local professional can actually use.
Where many vendors resell the same purchased lead to multiple buyers, Evocalize generates first-party demand the user actually owns - campaigns tied to their own brand, listings and pipeline.
The Digital Co-Marketing Network engineers RESPA and TCPA rules directly into the product, so agents and lenders can legally split ad costs and share leads without a lawyer on speed dial.
By connecting agents and lenders who market together, Evocalize turns a SaaS product into a network - each new participant makes co-marketing more valuable for the others.
White-label embedding means partners keep their brand while Evocalize supplies the engine - the reason a million users run on it without seeing the name.
The core engine: partners and their local users launch, manage and optimize multi-channel campaigns from pre-built templates.
Patented network letting agents and loan officers run shared, cost-split campaigns with compliant automation.
Automatically turns property photos into listing videos and ad-ready creative.
Generates branded landing pages tied directly to each campaign.
AI calling and texting qualifies inbound leads while real-time scoring surfaces the highest-intent prospects.
Neighborhood mailers coordinated alongside digital programs for true omni-channel reach.
B2B2C SaaS. Evocalize licenses its white-label platform to enterprise partners - brokerages, lenders, franchise networks, portals and CRMs - who embed it for their local users. Revenue comes from platform and licensing fees plus the advertising spend flowing through the system.
Evocalize sits in through-channel / local marketing automation, a category that includes SOCi, Uberall, Synup and Tiger Pistol. Its edge is depth in housing - real estate and mortgage - where compliance and co-marketing between agents and lenders create a defensible niche.
Matthew Marx and Kumar Srinivasan start Evocalize to democratize sophisticated digital marketing for local business.
Early platform lets enterprise partners embed push-button, multi-channel campaigns for local users.
Move, Inc. (Realtor.com) leads, joined by Second Century Ventures and Habanero Ventures.
Named to the Inc. 5000 and earns HousingWire Tech100 recognition as adoption grows.
Compliant network connecting agents and lenders rolls out with partners like Atlantic Bay Mortgage.
Leadership: Matthew Marx, CEO & Co-Founder - formerly led media products at Bazaarvoice and managed technology at the MassPRIM pension fund before founding Evocalize.
It provides an AI-powered, white-label marketing platform that lets local businesses - primarily real estate agents and loan officers - launch and optimize digital ad campaigns across Google, Meta, TikTok, YouTube and direct mail using push-button templates.
Individual agents, loan officers and local operators - reached through enterprise partners such as Realtor.com, Rate, CMG Financial, eXp Realty, Keller Williams and MoxiWorks. The platform reports reaching more than 1M users.
Roughly $15.5M total, including a $12M Series A in January 2022 led by Move, Inc., with earlier backing from Madrona Venture Group and the National Association of REALTORS.
A patented network that lets agents and mortgage loan officers run shared, cost-split marketing campaigns together, with RESPA- and TCPA-compliant automation built into the product.
It was founded in 2014 by CEO Matthew Marx and co-founder Kumar Srinivasan, and is headquartered in Seattle, Washington.