He began with unwanted apples, a homemade website and a rented van. Eight years later, the real product is a national machine for giving perishable food somewhere useful to go.
Haberman grew a marketing agency by insisting that a good story must survive contact with a farm, a focus group and a sales chart. Thirty-two years later, its most persuasive product may be the habit of changing course.

A cardiologist saw the logic of regenerative medicine and asked an audaciously practical question: if cells can rebuild tissue, could they also make dinner? A decade later, Uma Valeti has regulatory clearance, a restaurant debut and the hardest course still ahead - scale.

After six years turning fungal networks into whole-cut food, Isabella Iglesias-Musachio completed Bosque Foods’ acquisition by Infinite Roots. Her next act moves from cultivating biology to helping society reason about where biology should stop.

A beach encounter led a former packaging executive to a Yellowstone microbe, an old Chicago stockyard and a larger question: how much food can we make with much less?
A former heart doctor traded the cath lab for the bioreactor to grow chicken from cells. He made history, hit a $1 billion valuation, and then ran straight into state legislatures that would rather ban his product than taste it.
John Dyke grew up raising tobacco and heirloom tomatoes, then poured his life savings into a natural grocery in a building that predated the modern supermarket. Twenty-five years later, The Turnip Truck is four stores, one juice bar, and a running argument for shopping like your neighbors are farmers - because his are.
A geomicrobiologist scooped a strange fungus out of a Yellowstone hot spring. A decade and half a billion dollars later, it is being sold as cream cheese, yogurt and breakfast patties.

A juice-shop waste problem led Claire Schlemme to soybean pulp, industrial drying and a deceptively practical idea: keep good food in the food system by giving overlooked ingredients a second job.
The New York investor does more than write checks. It links scientists, factories, corporations and rural universities in a bid to move food technology from the lab to the loading dock.

After building brands across beauty, electronics and luxury, Won Park Costof is applying a consumer marketer's eye to the everyday places where people eat, work and gather.
How a 20-hen Texas farm turned radical transparency and 108 square feet of pasture per bird into a $759 million business - one carton at a time.
Sodexo does not sell lunch so much as certainty. Across 43 countries, it turns meals, maintenance, cleaning, energy and hospitality into one repeatable service - the quiet machinery behind 80 million daily experiences.
Forty years ago a berry-farmer's son turned his father's one-line advice into a cereal company. Nature's Path is still family-run, still refuses to sell, and still puts organic breakfast on tables in more than 40 countries.
How a Jura cheesemaker became a 120-country snacking machine - and why a 160-year-old family business is now spending it on regenerative farms and lab-made dairy.
Offbeast is a Baltimore food-tech company making plant-based whole-cut steaks - filet mignon, ribeye and steak bites - that mimic the muscle-fiber texture of real beef. Its proprietary Cross-Fiber Assembly platform bundles plant fibers into steak-like cuts through continuous manufacturing, avoiding the expensive equipment and biological processes rivals rely on. Founded in 2022 (as Mooji Meats) and backed by Y Combinator, the company sells to East Coast restaurants and direct to consumers.
Growthwell Foods is a Singapore-based plant-based protein company building meat and seafood alternatives tailored for Asian palates. Re-founded in 2019 by brothers Justin and Colin Chou on top of their father's 1989 vegetarian food business, it manufactures brands like HAPPIEE! and owns a majority stake in Israeli ingredient maker ChickP, which produces a chickpea protein isolate above 90% purity. Backed by a $22M Series A led by Creadev with Temasek and GGV Capital, the company operates a fully automated R&D and production facility at Senoko and aims to feed a growing region hungry for sustainable, culturally familiar protein.
Thomas Bowman is a James Beard-nominated chef turned food scientist and the co-founder of Eclipse Foods, an Alameda, California company building molecule-for-molecule plant-based replacements for dairy. After cooking and staging at restaurants that together held 16 Michelin stars and leading product development at JUST (formerly Hampton Creek), Bowman set out to recreate the taste and texture of dairy from non-GMO plants like oats, corn, and potatoes. Eclipse launched in 2019 out of Y Combinator, chose ice cream as its flagship, and has raised roughly $96 million to date, reaching retailers, foodservice, and direct-to-consumer channels.
Gotham Greens is a Brooklyn-born indoor farming and fresh food company that grows pesticide-free leafy greens and herbs year-round in a national network of high-tech hydroponic greenhouses. Founded in 2009, it opened the first commercial rooftop greenhouse in the United States and has since scaled to more than a dozen facilities across nine states, producing roughly 100 million heads of lettuce a year using up to 90% less water and 97% less land than conventional field farming. Beyond greens, the company sells branded salad kits, dressings, dips and cooking sauces to more than 6,500 retail, restaurant and foodservice locations nationwide.
Eclipse Foods is an Alameda, California food-technology company making plant-based dairy products - ice cream and, since 2025, a non-dairy whole milk - engineered to be molecule-for-molecule indistinguishable from conventional dairy. Founded in 2019 by chef Thomas Bowman and food-systems entrepreneur Aylon Steinhart, Eclipse uses a proprietary blend of non-GMO plants like cassava, corn, potato and fava rather than nuts, soy, coconut or oats to recreate dairy's taste, texture and functionality. It sells through retail (Amazon, Whole Foods and regional grocers) and to foodservice partners including scoop shops, diners and burger chains.
Elizabeth Liu is the CEO of Crowd Cow, the Seattle-based online marketplace that connects independent farms and fisheries directly with people who want to know where their meat and seafood comes from. She has been with the company since its earliest days, rising from category and operations roles to VP of Marketing before taking the top job in February 2023 when co-founder Joe Heitzeberg stepped down. Before Crowd Cow she spent roughly 15 years in direct-to-consumer and marketplace commerce, including marketing director at Wayfair, payments product manager at Amazon, and business development at Zulily. She holds an MBA from Northwestern's Kellogg School of Management and mentors early-stage founders through Techstars.
Fengru Lin is the co-founder and CEO of TurtleTree, a biotech company making dairy proteins without cows. A former Google account manager who took up cheesemaking as a hobby, she went hunting across Asia for clean raw milk, was horrified by what she found on the farms, and started a company to make milk in a lab instead. TurtleTree pivoted from full cell-cultured milk to precision fermentation, and now produces lactoferrin, a high-value milk protein once called 'pink gold,' using microbes instead of herds. She has raised roughly $44 million and made EDGE's 35 Under 35 and Her World's Young Woman Achiever lists.
Oishii is an American vertical farming company that grows premium, pesticide-free, Non-GMO strawberries indoors year-round. Founded in 2016 by Hiroki Koga and Brendan Somerville, it recreates the climate of Japan's strawberry-growing regions inside automated 'Smart Farms' to produce its flagship Omakase Berry, the Koyo Berry, the Nikko Berry, and the Rubi Tomato. Headquartered in Jersey City, New Jersey, Oishii operates what it calls the world's largest indoor vertical strawberry farm and sells through Whole Foods and direct delivery across the Northeast and beyond.
Soupergirl is a Washington, DC-area food company making fresh, plant-based, certified-kosher soups, gazpachos, and salsas. Founded in 2008 by former stand-up comedian Sara Polon and her mother Marilyn, the mother-daughter business grew from a local home-delivery operation into a brand sold in 800+ retail locations including Costco, Whole Foods, Kroger, and Amazon Fresh. Soupergirl pairs radically simple, responsibly sourced recipes with an outspoken commitment to sustainability and farmworker rights - it was the first consumer packaged goods brand certified under the Fair Food Program.
Hiroki Koga is the co-founder and CEO of Oishii, the New Jersey company that grows the Omakase Berry inside the world's largest indoor vertical strawberry farm. A Tokyo native who watched Japan's vertical-farming boom collapse a decade before he built his own, Koga bet on a fruit nobody else would touch - strawberries - because they were the hardest crop to grow at scale and the only one with the economics to matter. By recreating the climate of the Japanese Alps indoors and getting bees to pollinate at over 90% success, Oishii became the only player to produce pollinated fruit commercially, pesticide-free and year-round.
Crowd Cow is a Seattle-based online meat marketplace that connects independent farms, ranches, and fisheries directly with home cooks. Founded in 2015 as a 'cow-sharing' crowdfunding experiment, it grew into one of the best-known direct-to-consumer protein brands in the U.S., known for radical transparency about where each cut comes from, hard-to-find products like Japanese A5 and Olive Wagyu, and a mission to give consumers an alternative to the anonymous, commodity grocery-store meat case.
Bettani Farms is a Berkeley, California food company making protein-rich, dairy-free cheese that melts and stretches like the real thing. Its patented Caseed protein, derived from the seeds of regenerative crops, mimics dairy casein without the dairy, nuts, soy, or carbon footprint. Formerly Climax Foods, the company rebranded to Bettani Farms in October 2025, named former Califia Farms CFO Sandeep Patel as CEO, and closed an initial $6.5M of its Series A led by S2G Investments to scale mass-market cheeses like mozzarella and feta.
Fork & Good is a Jersey City-based cellular agriculture company growing real meat from animal cells instead of whole animals. Founded by urban-farming entrepreneur Niya Gupta and cultivated-meat pioneer Gabor Forgacs, the company built a pilot factory that produces cultivated pork using a patented bioprocess centered on muscle cells and high-density bioreactors. Its goal is to reach price parity with commodity meat - targeting roughly $2 per pound - while using a fraction of the land and water of conventional farming. In 2025 it acquired California's Orbillion Bio to combine cultivated pork and beef under one global platform spanning North America, Europe, Asia and the Middle East.

Sara Polon is the co-founder and CEO of Soupergirl, the Washington, DC plant-based soup company she launched in 2008 with her mother Marilyn (a.k.a. Soupermom). A former stand-up comedian who once led tours through the Middle East, she turned a reading of Michael Pollan's The Omnivore's Dilemma into a mission to fix a broken food system one bowl at a time. Soupergirl survived a no-deal turn on Shark Tank, raised a $2M Series A from sustainability investors, became the first brand to earn Fair Food Program certification, went plastic-neutral, and now sells in hundreds of retailers including Whole Foods, Costco and Kroger.
Niyati Gupta is the co-founder and CEO of Fork & Good, a Jersey City cultivated-meat startup betting against the rest of its industry. While competitors chase ever-bigger bioreactors, Gupta builds small ones, arguing that the way to make cell-grown pork as cheap as the real thing is to copy the efficiency of a pig, not the scale of a brewery. A Yale economist and Harvard MBA who advised Nigeria's agriculture ministry and ran a rooftop farm in Singapore before being 'bullied' into starting Fork & Good, she has raised roughly $30M, earned the industry's first cultivated red-meat revenue via a deal with an $8B food manufacturer, and held a public tasting at Davos where half the tasters could not tell her blend from conventional pork.