BREAKING Linklabs remixes the social web into marketing that converts● 90% of consumers trust peer recommendations over brand ads● Collect · Moderate · Display · Measure● 15+ social networks aggregated into one social wall● UGC works · UGC converts · UGC sells● Built in Sao Paulo for the connected age● BREAKING Linklabs remixes the social web into marketing that converts● 90% of consumers trust peer recommendations over brand ads● Collect · Moderate · Display · Measure● 15+ social networks aggregated into one social wall● UGC works · UGC converts · UGC sells● Built in Sao Paulo for the connected age●

Company Profile Martech / SaaS Sao Paulo, Brazil

Remix The Web · Est. 2013

Linklabs

The platform that turns your community's posts into your most trusted marketing channel.

Linklabs' four-step engine - Connect, Control, Display, Measure - photographed from the company's own product diagram. The circles trace a social feed as it is aggregated, moderated, projected, and finally scored for conversion.

FIG. 1 - The Linklabs workflow, from social feed to conversion signal.

2013

Founded

15+

Networks

Step Workflow

20%+

Spent on R&D

The Story

A company built on the idea that your customers are better marketers than you

Somewhere between the rise of Instagram and the fatigue of the banner ad, a small team in Sao Paulo made a bet: the most persuasive marketing content a brand can use is the content it does not make. Founded around 2013 under the banner "Remix The Web," Linklabs set out to catch the photos, reviews and hashtagged posts that customers already publish - and put them to work.

The pitch was blunt, printed across the company's own homepage: "90% of consumers today trust peer recommendations. Your community has become a more powerful voice for your organization than you are." The conclusion Linklabs drew from that statistic was not to shout louder, but to curate better. Its platform sources real content from a community, moderates it, and displays it across any marketing channel a brand can think of - a website, an event projector, a retail display, even the television screens in an office lobby.

Linklabs sells to three audiences that share one headache: brands, publishers and agencies, all of whom must turn the firehose of social content into something on-brand, rights-cleared and safe to publish. It is unglamorous, workflow-shaped software. It is also, for anyone who has ever tried to run a hashtag campaign by hand, quietly essential.

How It Works

Four steps, one loop

The whole product is a loop. Content comes in, gets shaped, goes out, and reports back - and the report tells you what to source next time.

Connect

Pull live feeds from major social networks, messaging apps and review sites - or add your own custom content.

Control

Use moderation tools to craft a storyboard and secure content rights before anything goes public.

Display

Publish that storyboard onto websites, digital screens and projectors to invite community participation.

Measure

Track reach, understand conversion, and act to improve long-term marketing impact.

The Problem It Solves

The hard part was never the feed. It was everything after it.

Anyone can pull an Instagram feed onto a page. Linklabs' argument is that the value lives in the three steps most brands skip: clearing the rights, moderating the noise, and proving the campaign actually moved a number. That is why "Get Rights" - a workflow to request, track and log permission to reuse a customer's post - sits at the center of the platform rather than in a footnote. Publishing UGC you were never allowed to use is a legal landmine, and Linklabs built the metal detector.

It also blurs the line between software and service. Rather than hand enterprise marketers yet another dashboard to learn at midnight before a launch, Linklabs pairs its secure platform with an agency-service model - efficient setup and knowledgeable support so the wall actually goes live. Sometimes the feature that closes the deal is simply, "we'll set it up for you."

Why brands turn to peer content

Trust peer recs

90%

Networks tapped

15+

Resources on R&D

20%

Workflow steps

Figures drawn from Linklabs' published homepage claims. Percentages are illustrative of the company's own stated positioning.

Products & Services

What you can actually build with it

SOCIAL WALL

Media Wall

Live, moderated social walls for websites, digital screens, event projectors, retail displays and office TVs.

CAMPAIGNS

Hashtag Campaigns

Run and moderate hashtag-driven campaigns, collecting participant posts into curated storyboards.

ANALYTICS

Social Insights

Advanced reporting on reach, engagement and conversion so marketers can measure and improve impact.

EMBED

Custom Social Hubs

Dynamic, embeddable content hubs that surface curated social content on sites and microsites.

RIGHTS

Get Rights

Request, track and secure permission to reuse user-generated content before it is published.

MEDIA

Native Ad Units

Ad units populated with real hashtagged and community posts to blend UGC into paid placements.

Business Model & Market

Where Linklabs fits

Linklabs operates as a B2B SaaS platform layered with an agency-service model - platform subscriptions plus campaign and event engagements. It positions itself as a secure enterprise product with hands-on support, not a pure self-serve tool, which points its sales toward mid-market and enterprise marketing and events teams rather than the mass long tail.

In the wider market it sits inside the social-content aggregation category, alongside players like EmbedSocial, Flockler, Taggbox, Walls.io, Tint and Curator.io. Its differentiators are the tight collect-moderate-display-measure loop, first-class rights management, and multi-screen reach - and, notably, a Sao Paulo base in a category dominated by US and European vendors. It is a reminder that martech infrastructure ships from wherever the talent is.

saasugcsocial wallmartechcontent rightshashtag campaignssocial insights

At a glance

Legal name Linklabs Remix The Web Inc.
Founded 2013
HQ Sao Paulo, Brazil
Industry Software Development
Category UGC / Social Aggregation
Model SaaS + Agency Service
Buyers Brands, Publishers, Agencies
Contact francis@locke.pro

Timeline

From feed to fixture

2013

Linklabs founded in Sao Paulo

The company launches under the "Remix The Web" brand to help organizations collect and display social content.

2014

Custom Social Hubs added

Embeddable content hubs bring curated social feeds to brand websites and microsites.

2015

Get Rights workflow introduced

Content-rights management is built into the platform to make UGC safe to publish.

2016

Native ad units & multi-screen display

The product expands to power ad units, event projectors, retail displays and office screens.

2017

Full "Remix The Web" suite live

Archived site shows Media Wall, Hashtag Campaign, Social Insights and Pricing as the core offering.

2026

Primary domain goes dormant

linklabs.com.br begins redirecting to a lander page, signaling a pause or transition.

In Their Own Words

The manifesto, verbatim

"Your community has become a more powerful voice for your organization than you are."

"Connect live feeds... control that content with our moderation tools... display the storyboard... measure our reach."

"Over 20% of our time and resources are spent on new innovations to always stay ahead of the market."

"Linklabs - for the connected age."

FAQ

Questions people ask

What does Linklabs do?

Linklabs is a platform that collects, moderates, displays and analyzes user-generated content from across the social web, letting brands turn community posts into social walls, website hubs, event displays and ad units.

Who is Linklabs for?

It serves brands, publishers and marketing agencies - typically enterprise marketing and events teams that want to use trusted peer content to drive conversions.

Where is Linklabs based?

Linklabs is headquartered in Sao Paulo, Brazil, operating under the brand "Remix The Web" and founded around 2013.

How is it different from a plain social-media aggregator?

It pairs aggregation with built-in content-rights management ("Get Rights"), moderation, multi-screen display and conversion analytics, plus an agency-service model that sets campaigns up for clients.

What social networks does it support?

The platform connects live feeds from 15+ major social networks, messaging apps and review sites, and can also incorporate a brand's own custom content.

Explore More

Links & sources

Website

linklabs.com.br

Linklabs - Remix The Web

Team

Francis Sun