Company Dossier · Adtech / B2B
Influ2
The platform that put a name on every B2B ad - contact-level advertising for the people who actually make the decision.
The platform that put a name on every B2B ad - contact-level advertising for the people who actually make the decision.
Most B2B advertising reaches a company and then goes dark. You spend the budget, the impressions land somewhere inside the building, and no one can tell you which decision-maker actually saw the message. Influ2's entire premise is that this is a solvable problem.
Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, Influ2 built what it calls contact-level, or person-based, advertising. Instead of targeting job titles or firmographic segments, a marketer uploads a list of specific, named individuals - the buying committee at a target account - and Influ2 serves ads to those exact people across display and social networks. Every impression, click, and website visit is then tied back to the individual who generated it, and that signal is handed to the sales team in real time.
The company is headquartered at 110 East 25th Street in New York, with engineering roots in Kyiv. It has raised roughly $17 million and, by its own accounting, has driven billions of dollars in pipeline value and over $1 billion in closed revenue for its customers.
CEO Dmitri Lisitski tells the origin story as a decade-long itch. He was drawn to account-based marketing (ABM) at a 2016 industry conference, but concluded the targeting was too blurry to trust. Ads aimed at an "account" could not tell you whether the CFO, the VP of Engineering, or an intern had seen them - and in B2B, where five to ten people quietly form a buying committee, that gap is expensive.
"The idea of ABM turned out to be the answer to a question that had nagged me for a decade, but the tech behind it was far too imprecise to make it work."
Dmitri Lisitski, Co-Founder & CEO
Influ2's answer was to push the unit of targeting down from the account to the person, and to make measurement follow the same rule: if you can name who you advertised to, you can name who engaged. That reframing is what the company sells - and what its guiding principle, "measure value in real numbers," is meant to enforce.
Four moves take a target list and turn it into attributed engagement.
Upload a CSV, sync a CRM/MAP, pull an account list, or use the ICP module to assemble named contacts.
One campaign fans out across LinkedIn, Meta, Google (incl. YouTube), Amazon, and Yahoo - all to those specific people.
Impressions, clicks, and site visits are tied to the individual contact, not an anonymous cookie pool.
Reps get real-time notifications when a tracked prospect engages, with data syncing back to Salesforce daily.
Serve display and social ads to a list of named individuals inside target accounts from a single campaign setup.
Every impression and click is attributed to a person and pushed to sales as a live engagement signal.
Track engagement and sentiment across a full buying committee instead of a single lead.
Turn CRM data into dynamic audiences that add and drop contacts automatically as they match your criteria.
A hub that unifies contact-level signals and uses generative AI to summarize context - who to contact, what to say.
Extends intent beyond ad clicks to content, search, and social signals, plus job-change and promotion signals.
The broader ABM market - 6sense, Demandbase, Terminus, Madison Logic, N.Rich, RollWorks - largely operates at the account level: reveal which companies are in-market, then advertise to segments around them. Influ2 competes on resolution. It advertises to and measures individual named people, which is why it reports engagement for a whole buying group rather than a single anonymous lead. The bar below is illustrative, not a benchmark: it sketches where different approaches sit on targeting granularity.
Influ2 is a B2B SaaS company. It sells subscription access to its contact-level advertising and buyer-intent platform to mid-market and enterprise marketing and sales teams, layered on the media those teams run through it. Third-party trackers estimate annual recurring revenue in the low single-digit millions, consistent with a focused, category-defining player rather than a mass-market tool.
Its position in the market is a niche it largely created: the precise, individual-contact layer of account-based marketing. In 2025 that positioning earned a place in Forrester's Revenue Marketing Platforms for B2B Landscape, and G2 Leader badges in account-based and display advertising for enterprise. The customers reflect the enterprise tilt.
Lisitski and Mikhalko start the company to bring ABM down to the individual-contact level.
Raises $3.4M, reported at the time as the largest seed round in ABM history.
Rally Ventures leads the round to build a comprehensive buying-group marketing solution.
Dynamic, CRM-synced audiences update automatically as contacts qualify or drop off.
Launches an AI-powered signals hub and extends intent to content, search, and social.
A serial entrepreneur who previously co-founded GlobalLogic, later acquired by Hitachi for $9.6B. Holds Executive MBAs from Columbia and London Business School.
Technology executive with a background in advertising and data-driven marketing, leading engineering for personally targeted advertising since 2017.
Hone marketing innovation; make space for all points of view; measure value in real numbers; move fast on problems and ideas; remain precise in everything.
*Customer revenue influenced and pipeline figures are as reported by Influ2 and may be approximate. Revenue and headcount are third-party estimates. Profile compiled from public sources including Influ2, Crunchbase, Demand Gen Report, GlobeNewswire, MarTech Series, Diginomica, and Pulse 2.0.