b2b-marketing
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Fred Ewald built the desks. Then he built room for others.
MarketOne’s co-founder began with handmade furniture and a practical approach to business. His longer project was building a company that could keep growing in other people’s hands.
Mark Choudhari wants his time back
The Machintel founder spent years applying AI to business, then found himself serving the software. His next venture, JynAI, takes aim at the work that keeps founders from running their companies.
Phil Nardone’s growth plan: make room for other people
He began at the reception desk and founded PAN in 1995. The lesson that helped him grow the agency was learning when to leave the decisions to someone else.
Sharat Sharan kept the company. He changed the idea.
Over 27 years at ON24, Sharat Sharan traded a financial-news ambition for a business built around audience engagement. His route from a cramped San Francisco office to an IPO and a sale to Cvent was anything but a straight line.
Anuj Pakhare wants the click to prove something
At Vereigen Media, Anuj Pakhare has built a B2B marketing business around first-party data and human verification. His recurring question is disarmingly simple: did a real person actually engage?
Ashwin Vora keeps the business of connection working
From software engineering to B2B demand generation, the aMarketForce co-founder has built a career around work that happens between companies. His own life runs between Mumbai and California.
Intero Digital wants you in the answer
A familiar brand can still be invisible to AI. Intero Digital is turning that awkward discovery into a business built on search, content, and the small fixes that make companies easier to find.
Chris Klopper and the art of growing carefully
He named Mulberry after the fruit he once sold door to door. Over nearly 23 years, Chris Klopper turned that small-business memory into an international communications agency, keeping people and practical judgment close to the centre.
Greg Segall and the gift that didn’t fit
An oversized jacket helped Greg Segall see what corporate gifting kept getting wrong. With Alyce, the Boston founder built a business around a deceptively ordinary question: what would the other person actually like?
Crawford Group gets inside the work.
A conference can lose its audience before the doors open. Crawford Group works in the space between a marketing plan and the people, platforms, and small decisions that make it happen.
G&S makes the complicated click.
A giant turf pest. A water-treatment plant. A patient looking for answers. G&S Business Communications finds the human decision inside the technical story.
The right readers. Already in the room.
NHST Content Studio built its pitch around the people who buy ships, farm fish and finance energy. Its offer pairs branded storytelling with the specialist publications those people already read.
Just Global makes the pieces talk.
A media buyer became a global B2B agency by closing the gaps between creative work, data and sales. Its next bet, inside Trilliad, is that fewer handoffs can make marketing work harder.
The scientists behind the click
Supreme Optimization puts scientific knowledge inside the marketing team. Its bet: understanding the experiment makes it easier to earn the scientist’s attention.
Beyond Codes does the homework before the hello
A meeting is easy to count. A reason to meet takes work. Beyond Codes has built a business around the research, persistence, and quality checks that sit between those two things.
Bridge and the art of getting unstuck
A cloud product can be ready long before its partners are ready to sell it. Bridge Partners works in that awkward interval, connecting strategy, people, and AI to get the launch moving.
MarketOne makes the handoff matter
A buyer clicks. A salesperson calls. Between those two moments, entire marketing budgets can disappear. MarketOne International builds the machinery that connects them.
Brafton sells the work behind the words
A blog post is the visible part. Brafton’s business is the research, creative team and production system that get useful marketing out the door - and keep it moving.
Welcome made the webinar a show
A restaurant startup became a broadcast studio for the browser. Welcome’s story reveals why the smallest details of an online event can become the whole product.
Your next customer may already be your customer.
linqd finds the accounts building suppliers overlook, then puts people and data to work winning them back. The interesting part is what happens before the first sales call.
Alltake wants a better reason to call.
A downloaded white paper can fill a database. Alltake’s wager is that understanding the account behind it can fill a sales pipeline.
aMarketForce and the art of finding the right person
Before a sales pitch can work, someone has to find the person worth pitching. aMarketForce has built a business around that deceptively difficult assignment.
INVNT makes the room bigger
A phone launch becomes a fan experience. A bottler meeting gets a secret doorway. INVNT builds events designed to travel farther than the people who attend them.
PAN: Make the story sell.
A headline can win attention. A buying decision takes more. PAN connects the two, with a useful lesson about what happens when a founder finally lets go.
Acceligize: A download isn't a deal.
A white paper can reveal curiosity. A sales conversation needs more. Acceligize has built a B2B marketing business around the distance between the two.
Jeremy Bloom would like to change the rules
Skiing endorsements cost Jeremy Bloom his college football career. Two Olympics and a software company later, the X Games CEO has a chance to reshape the arrangements around athletic talent.
Marlene Byrne and the Serious Business of Playing Outside
She built Celtic Chicago, wrote books about backyard games, and turned family transitions into material. Across advertising and authorship, Marlene Byrne keeps returning to a practical question: what will people do with a good story?
Mike Schaffer and the business of saying yes
A commercial photographer kept getting asked to do more. He built Echo-Factory around the answer, then learned that a useful yes requires curiosity, good partners and the occasional refusal.
Shama Hyder and the business of being early
Eighteen employers turned her down. She built Zen Media anyway. Now Shama Hyder is asking business leaders to make sense of another unfamiliar technology: AI.
Jaleh Rezaei and the trouble with a working business
She built Mutiny to free marketers from the engineering queue. Then AI arrived, and Jaleh Rezaei decided that even a business with eight figures in recurring revenue needed a fresh start.