Tagged: b2b-marketing
30 results
The Ten Blue Links Are Dead. Long Live the One Answer.
For twenty years businesses fought for the click: rank #1, get the traffic, win the customer. That war is ending. Millions of buying decisions now begin inside ChatGPT and Google AI Overviews, where AI doesn't return ten blue links but a shortlist of a handful of recommendations, sometimes only one. This piece argues that the winners of the next five years won't have better SEO, they'll own the conversations AI has with their market by becoming the most credible, useful, and trustworthy source on the topics buyers care about. It offers a concrete exercise: write down the 25 questions your ideal customer asks before buying, ask the AI, and see whether you appear at all.
Laura McCullough
Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.
Gavin King
Gavin King is VP of Portfolio Marketing at ServiceNow, where he connects the platform's sprawling product launches, AI vision, and strategic narrative into one coherent story. After 25 years at Microsoft - including a stint as Chief of Staff to CEO Satya Nadella - he brings a rare combination of brand-scaling experience, executive proximity, and B2B marketing depth to one of enterprise tech's most ambitious growth stories.
AJ Herrera
AJ Herrera is the VP of Corporate Marketing at Cloudflare, where he leads the brand narrative that recast a CDN company into the world's connectivity cloud. With over 30 years in high-tech marketing spanning Silicon Graphics, a decade running his own agency, and seven years shaping VMware's global brand, he brings both the craftsman's instinct and the operator's eye to one of the internet's most consequential infrastructure companies.
Chris Ogburn
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Danit Moni
Danit Moni is Vice President of Marketing at Amazon Web Services (AWS), one of the world's largest and most influential cloud computing platforms. Based in Seattle, Washington, she leads marketing efforts for a platform that powers a significant portion of the internet's infrastructure - from startups to Fortune 500 enterprises. Operating at the intersection of enterprise technology and brand storytelling, Moni oversees marketing for a cloud portfolio that spans compute, storage, AI/ML, security, and developer tools used by millions worldwide.
Disha Rustogi
Disha Rustogi is the Vice President of Product Marketing at Twilio, where she leads global Product Marketing and Go-To-Market Enablement teams. With 15+ years of marketing leadership at household-name tech companies — Microsoft, Adobe, Atlassian — she has shaped how enterprise software gets positioned, launched, and sold to the world. Now at Twilio, she is at the forefront of the agentic AI communications era, helping define how companies build intelligent customer experiences using Twilio's platform.
Duncan Egan
Duncan Egan is Vice President of Enterprise Marketing at Adobe, leading the Digital Experience business across Asia Pacific and Japan from Sydney. A Silicon Valley transplant who grew up near Adobe's founders, he has spent 25+ years driving marketing-led growth at enterprise software companies including ServiceNow, Oracle, Taleo, and TIBCO - helping build the playbook for B2B marketing in the Asia-Pacific region before the rest of the world caught up.
JD Price
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.
Jennifer Hartford
Jennifer Hartford is a senior marketing executive at Amazon Web Services, currently serving as VP of Events, Advertising, and Strategic Partnerships. With over a decade at AWS, she has led some of the biggest moments in enterprise tech — including serving as Event Lead for AWS re:Invent 2014 and 2015, and overseeing marquee partnerships such as the AWS-Formula 1 collaboration. Based in Bend, Oregon, she has grown from event marketing manager to one of AWS's top integrated marketing leaders, shaping how the world's largest cloud platform shows up at scale.
Jonathan Vlock
Jonathan Vlock is Vice President of Marketing, Demand Generation and Enablement at Amazon Web Services (AWS), bringing over two decades of B2B marketing leadership across cloud, cybersecurity, ESG, and enterprise technology. Before AWS, he held senior marketing roles at PwC, S&P Global, NetApp, and Wipro, and earlier co-founded Cooking Planit, a patented personal cooking assistant app. A Cornell MBA, Jeet Kune Do practitioner, and self-styled 'mad scientist' of integrated marketing, Vlock blends data-driven pipeline strategy with a restless entrepreneurial streak.
Julie Poutre
Julie Poutre is Vice President of Americas Field Marketing at Twilio, the cloud communications platform behind a significant portion of the world's digital interactions. Based in San Francisco, she leads the regional field marketing operation that drives pipeline and revenue across the Americas. Over nearly a decade at Twilio, she has risen from Senior Manager through Director and Senior Director roles to her current VP position, building one of the most sophisticated field marketing engines in enterprise SaaS. Before Twilio, she spent nearly a decade at Infoblox — moving from global events coordinator to Sr. Channel Programs Manager — where she honed the craft of building partner programs and generating qualified sales leads at scale.
LaSandra Brill
LaSandra Brill is Vice President of Global Digital Marketing at NVIDIA, one of the most influential technology companies in the world. Leading a team of 185+ people, she oversees data strategy, CRM, media, corporate social, marketing automation, NVIDIA.com, analytics, and NVIDIA's own AI marketing strategy. With 20+ years in tech marketing across Cisco and Symantec, she has been recognized as a Top 50 Influential Digital Marketer and Top 25 Women Who Rock Social Media. Beyond her work at NVIDIA, she is a published children's book author - her 2017 book 'Let's Be Friends' promotes inclusion for children with Down syndrome - and serves on the boards of LuMind IDSC Foundation, Special Olympics, and Abilities United.
Marissa Dacay
Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.
Matthew Mullin
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Peter Russo
Peter Russo is VP of Core Business Workflows, Product & Solution Marketing at ServiceNow, where he leads go-to-market strategy for the platform's finance, supply chain, and creator workflow product lines. A seasoned technology marketing executive with roots in SAP and Oracle, he has spent his career helping enterprise software companies articulate the value of complex platforms to buyers who care about outcomes, not features. Based in Austin, TX, he is known in the industry for championing the 'beyond ERP' narrative and for helping ServiceNow stake its claim in the mid-market with the 2025 Core Business Suite launch.
Sampson Han
Sampson Han is Vice President of AI and Data Center Marketing at NVIDIA, the Santa Clara-based technology powerhouse behind the GPU revolution driving modern artificial intelligence. Operating at the intersection of cutting-edge silicon and the enterprise market, Han oversees marketing strategy for NVIDIA's data center and AI product portfolio - the very infrastructure powering the global AI buildout. He works within one of the most influential technology companies in history, helping define how hyperscalers, enterprises, and sovereign AI initiatives understand and adopt NVIDIA's data center solutions.
Sarah Kennedy Ellis
Sarah Kennedy Ellis is Vice President of Global Marketing at Google Cloud and Google Workspace, where she leads demand generation, account-based marketing, and digital strategy for two of Google's fastest-growing enterprise businesses. A two-decade veteran of B2B tech marketing, she previously served as CMO at Marketo - orchestrating its $4.75 billion acquisition by Adobe in 2018 - and then led a 400-person global marketing organization at Adobe Experience Cloud. At Google, she has been central to repositioning Google Cloud as 'the first choice in AI,' helping grow the business from a $12 billion to over $39 billion run rate.
Sean Regan
Sean Regan is SVP of Product and Solutions Marketing at ServiceNow, the enterprise cloud platform reshaping how work gets done. With a career that spans Atlassian, Symantec, and DocuSign, he is one of the sharper B2B marketing minds in Silicon Valley - someone who built product marketing orgs from scratch and is now helping position ServiceNow's AI-native platform at the frontier of autonomous enterprise work. He also founded Deviate Partners in 2014, an advisory firm where he advises and invests in tech companies.
Sydney Williams
Sydney Williams is Vice President of Global Brand Marketing at ServiceNow, where she oversees the company's global marketing and communications across creative, content, media, and events. An award-winning marketing leader with over two decades of experience, she has shaped the brand voices of iconic organizations including General Electric, The Walt Disney Company, and JPMorgan Chase, and now steers ServiceNow's push to put AI to work for people.
Gabe Rogol
Gabe Rogol is CEO of Demandbase, the leading B2B go-to-market platform he joined in 2012 and has helped scale past $200 million in annual revenue. An unlikely tech executive with a Brown University degree in Comparative Literature and Russian, he rose from VP of Sales to Chief Revenue Officer before taking the top job in 2019. Under his leadership Demandbase has become a Gartner Magic Quadrant Leader in account-based marketing, launched Agentbase (AI agents built on AWS), and achieved back-to-back years of profitability - proof that measured, account-focused GTM beats spray-and-pray every time.
Neil Tewari
Neil Tewari is the 24-year-old co-founder and CEO of Conversion (conversion.ai), an AI-native B2B marketing automation platform based in San Francisco. A UC Berkeley dropout at 19, he and co-founder James Jiao built Conversion from their dorm room into a company serving 4,000+ businesses with nearly $10M ARR and $30M in total funding, including a $28M Series A led by Abstract Ventures announced in 2025.
John Eng
John Eng is the Funding Ecosystem Partner at Right Side Capital Management, a San Francisco-based VC firm that has deployed $250M+ across 8 funds into 2,200+ early-stage B2B startups since 2012. With 25 years in B2B marketing and partnerships leadership at Microsoft, LinkedIn, and Parallels - plus CMO stints at Tradeshift, Remix, NewVoiceMedia, and Swiftly - Eng brings rare operator-investor credibility to RSCM's sprawling portfolio. He writes $50K-$200K checks into pre-seed B2B startups with real traction, helping founders navigate fundraising and growth through RSCM's operating platform.
Alex Lieberman
Alex Lieberman co-founded Morning Brew out of a University of Michigan dorm room in 2015 and grew it from 40 campus subscribers to 4+ million before selling a majority stake to Axel Springer's Insider Inc. for ~$75 million in 2020. Since stepping back as CEO at 28, he has reinvented himself as a multi-company builder, launching Storyarb (a B2B content agency hitting mid-7-figures), Tenex (AI strategy for enterprises), GrowthPair (marketing talent), and Distro (an AI content platform), while hosting the Founder's Journal podcast and building one of the most transparent creator brands in business media.
Dave Gerhardt
Dave Gerhardt is the founder and CEO of Exit Five, the #1 paid community for B2B marketers, with 5,700+ members and $3M+ in annual revenue. A former CMO who rose from PR intern to the CMO chair at Drift and Privy, he turned a decade of B2B marketing experience into a bootstrapped media company built on LinkedIn influence, a 50k+ subscriber newsletter, and a podcast with 348+ episodes. He is the author of Founder Brand (2022) and co-author of Conversational Marketing (2019), and lives in Burlington, Vermont.
Gaetano DiNardi
Gaetano DiNardi is a B2B SaaS growth marketing consultant, former music producer, and one of the most distinctive voices in modern SEO. After spending years producing tracks for Fat Joe and Shaggy in NYC studios, he stumbled into SEO through a blog post about getting ghosted by Atlantic Records - and never looked back. He has scaled companies from Nextiva ($70M to $200M+ revenue) to Aura (0 to 1 million monthly visitors in 12 months), and now runs Marketing Advice, a boutique consultancy serving 50+ SaaS clients including Semrush, Gong, and Demandbase.
Meagen Eisenberg
Meagen Eisenberg is the Chief Marketing Officer at Samsara (NYSE: IOT), the industrial IoT company redefining connected operations. A former IT engineer turned marketing powerhouse, she has led marketing at MongoDB (through its 2017 IPO), TripActions/Navan, Lacework, and DocuSign. With 30+ advisory roles and 18 successful exits including 3 IPOs and 15 M&A transactions, she is one of B2B tech's most decorated CMOs — blending engineering rigor, data obsession, and a fierce belief that writing is the most underrated skill in marketing.
Ross Simmonds
Ross Simmonds is a Halifax-based content marketing strategist, agency founder, and author whose core thesis - create once, distribute forever - has reshaped how B2B brands think about content ROI. As CEO of Foundation Marketing (a ~$3.8M revenue agency serving Canva, Snowflake, and Bitly) and founder of Distribution.ai, he operates at the intersection of data-driven creativity and systematic amplification. Ranked #3 globally by BuzzSumo among content marketers, he has generated over $110M in new business for clients and built a following of 75,000+ newsletter subscribers.
Sangram Vajre
Sangram Vajre is the co-founder and CEO of GTM Partners, the only analyst firm exclusively focused on go-to-market strategy for B2B SaaS companies. Before that, he co-founded Terminus (2014), the platform that defined the account-based marketing software category, and served as CMO at Pardot through its $2.5B acquisition by Salesforce. A WSJ and USA Today bestselling author of three books, host of the 900-episode FlipMyFunnel podcast, and curator of the GTMonday newsletter with 175,000+ subscribers, Vajre is one of the most influential voices in B2B marketing. An immigrant from Nagpur, India who arrived in the U.S. with $350, he became an American citizen in late 2024 after 22 years in the country.
Amanda Natividad
Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.