Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.
Chris Walker is the founder of Refine Labs and Passetto, widely recognized as a leading voice in modern B2B go-to-market strategy. An engineer-turned-marketer, he built Refine Labs from his living room into an 8-figure demand generation agency, pioneered the 'dark social' concept in B2B, and hosted the top-ranked B2B Revenue Vitals podcast. He has since exited Refine Labs and shifted focus to ENCODED, a neuroscience-backed human performance company, while leaving behind a generation of marketers who rethought how buyers actually buy.
Peep Laja is an Estonian-born entrepreneur and marketing strategist who built three companies from scratch - CXL (marketing education), Speero (CRO consulting), and Wynter (B2B message testing) - all bootstrapped. Recognized as the world's most influential conversion rate optimization expert in 2016, he now focuses on B2B strategy and competitive positioning through his 'How to Win' podcast, biweekly newsletter, and daily LinkedIn presence with 69K+ followers.