b2b-advertising
(5)
The Old 6sense Versus Demandbase Rule Just Expired
Both platforms now buy B2B media. The smarter choice turns on where your team wants account intelligence to live - and how much of the go-to-market stack it wants one vendor to own.
The Real ABM Battle Is Over Who Owns the Budget
6sense and Demandbase can both find accounts, score intent and run ads. The useful difference is where each platform begins - and which executive gets the clearest reason to keep paying.
Influ2
Influ2 is a New York-based B2B advertising platform that pioneered contact-level, or person-based, advertising - the ability to serve ads to specific named decision-makers inside target accounts rather than anonymous account-level audiences. Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, the company ties every ad impression, click, and site visit back to an individual, then feeds those signals to sales teams so they know exactly who is engaging and what to say. Influ2 has raised roughly $17 million, counts customers like Capgemini, AppsFlyer, Chargebee, and Amplitude, and has expanded from advertising into buying-group intelligence with products such as Signals Center and Audienscope.
Dmitri Lisitski
Dmitri Lisitski is the co-founder and CEO of Influ2, a New York-based B2B advertising platform that pioneered 'person-based marketing' - reaching named decision-makers inside target accounts rather than anonymous audiences. A serial entrepreneur with more than two decades in online marketing and advertising, he began his career buying media for consumer giants like P&G and Coca-Cola, co-founded the IT services company that became GlobalLogic (later acquired by Hitachi for $9.6B), and holds Executive MBAs from Columbia and London Business School. He founded Influ2 in 2016 after concluding that account-based marketing was the right idea served by imprecise technology.
Demandbase
Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.