Dmitri Lisitski

Dmitri Lisitski is the co-founder and CEO of Influ2, a New York-based B2B advertising platform that pioneered 'person-based marketing' - reaching named decision-makers inside target accounts rather than anonymous audiences. A serial entrepreneur with more than two decades in online marketing and advertising, he began his career buying media for consumer giants like P&G and Coca-Cola, co-founded the IT services company that became GlobalLogic (later acquired by Hitachi for $9.6B), and holds Executive MBAs from Columbia and London Business School. He founded Influ2 in 2016 after concluding that account-based marketing was the right idea served by imprecise technology.