Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Duncan Egan is Vice President of Enterprise Marketing at Adobe, leading the Digital Experience business across Asia Pacific and Japan from Sydney. A Silicon Valley transplant who grew up near Adobe's founders, he has spent 25+ years driving marketing-led growth at enterprise software companies including ServiceNow, Oracle, Taleo, and TIBCO - helping build the playbook for B2B marketing in the Asia-Pacific region before the rest of the world caught up.
Jonathan Vlock is Vice President of Marketing, Demand Generation and Enablement at Amazon Web Services (AWS), bringing over two decades of B2B marketing leadership across cloud, cybersecurity, ESG, and enterprise technology. Before AWS, he held senior marketing roles at PwC, S&P Global, NetApp, and Wipro, and earlier co-founded Cooking Planit, a patented personal cooking assistant app. A Cornell MBA, Jeet Kune Do practitioner, and self-styled 'mad scientist' of integrated marketing, Vlock blends data-driven pipeline strategy with a restless entrepreneurial streak.
Keigo Okumura is Vice President of Marketing at ServiceNow Japan, bringing over two decades of marketing leadership across enterprise technology giants including Oracle, Adobe, Dell Technologies, and Citrix. Based in Japan, he oversees marketing strategy for ServiceNow's Japan region, helping drive the AI-powered workflow platform's expansion in one of the world's most demanding enterprise markets. His career arc - from systems engineer at Hitachi Solutions to VP at a $13B+ cloud company - reflects a rare blend of technical grounding and strategic marketing acumen.
Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Sarah Kennedy Ellis is Vice President of Global Marketing at Google Cloud and Google Workspace, where she leads demand generation, account-based marketing, and digital strategy for two of Google's fastest-growing enterprise businesses. A two-decade veteran of B2B tech marketing, she previously served as CMO at Marketo - orchestrating its $4.75 billion acquisition by Adobe in 2018 - and then led a 400-person global marketing organization at Adobe Experience Cloud. At Google, she has been central to repositioning Google Cloud as 'the first choice in AI,' helping grow the business from a $12 billion to over $39 billion run rate.
Vanessa Thompson is the Vice President of Revenue and Growth Marketing at Twilio, where she leads a global team driving top-of-funnel growth across demand generation, lifecycle marketing, product marketing, competitive intelligence, and the developer network. A New Zealander who built her career through government tech, analyst research at IDC, and SaaS consulting at Bluewolf before joining Twilio in 2018, she has ascended from IoT marketing director to interim CMO and now oversees the full revenue marketing engine at one of the world's leading cloud communications platforms.
Marcel Santilli is the CEO and Co-Founder of GrowthX AI, a San Francisco-based 'service-as-software' company that combines expert-led strategy with AI workflows to drive organic growth for B2B companies. Born and raised in São Paulo, Brazil, Santilli spent 15+ years as a CMO and marketing executive at companies including IBM, HP/HPE, HashiCorp, Scale AI, and Deepgram, helping scale a combined $1B+ in ARR across three unicorns. After spending over 1,000 hours encoding marketing workflows into AI at Deepgram, he co-founded GrowthX AI in September 2024 with CTO Daniel Lopes. The company reached $7M+ ARR profitably in under 12 months — using only its own methodology, zero paid ads — before raising a $12M Series A led by Madrona Ventures in May 2025.
Warmly, is a San Francisco-based AI revenue orchestration platform built for SMB sales teams. It identifies anonymous website visitors at the person level, aggregates real-time buyer intent signals from multiple sources, and deploys AI agents to orchestrate personalized outreach across email, LinkedIn, and ads - all within seconds of a prospect showing interest. Founded in 2020 by four ex-Google engineers and backed by Felicis, NFX, and RTP Global with $21.5M raised, Warmly, turns the classic problem of 'who is on my website?' into a fully automated pipeline generation engine.
Gabe Rogol is CEO of Demandbase, the leading B2B go-to-market platform he joined in 2012 and has helped scale past $200 million in annual revenue. An unlikely tech executive with a Brown University degree in Comparative Literature and Russian, he rose from VP of Sales to Chief Revenue Officer before taking the top job in 2019. Under his leadership Demandbase has become a Gartner Magic Quadrant Leader in account-based marketing, launched Agentbase (AI agents built on AWS), and achieved back-to-back years of profitability - proof that measured, account-focused GTM beats spray-and-pray every time.
Mark Godley is the CEO of LeadGenius, a Berkeley-based B2B data intelligence platform that combines AI with human computation to deliver precision contact data for enterprise go-to-market teams. A self-described C-suite startup junkie with 30 years of SaaS expertise, Godley joined LeadGenius in 2017 — first as President, then stepping into the CEO role — and has driven the company's pivot from a service-heavy model to a scalable SaaS platform serving 400+ enterprise customers across 42 countries including Google, Microsoft, Amazon, IBM, and Autodesk. Under his leadership, LeadGenius has distinguished itself as the first crowdsourcing company to set a minimum wage tied to the cost of living in each country of operation, building a global decentralized workforce of data researchers while remaining GDPR and CCPA compliant.
Katy Keim is the Chief Executive Officer of LeanData, the leading revenue orchestration platform trusted by over 1,000 B2B companies. A marketing and go-to-market veteran with 20+ years across enterprise SaaS, she previously served as CMO of Lithium Technologies and CEO of LQ Digital before joining LeanData's board in 2021 and stepping into the CEO role in July 2025. Katy holds degrees from the University of Virginia (History) and Northwestern's Kellogg School of Management (MBA, Marketing & Entrepreneurship), and has been recognized as an Inspirational Woman in Tech by We Are Tech Women.
Jonathan Spier is a serial entrepreneur and CEO with 20+ years of experience building AI-driven B2B technology companies. He currently leads Rev Intelligence (formerly LeadCrunch), a San Diego-based platform that uses exegraphics and machine learning to help enterprise sales teams identify and prioritize their best-fit accounts - claiming 3x higher win rates and 50% faster sales cycles. Previously, he co-founded NetBase, a natural language processing pioneer that became the category leader in social media analytics before its acquisition and rebrand as NetBaseQuid. He holds a BS in Computer Science from UC Berkeley and an MBA from Harvard Business School, and has shepherded companies from founding through tens of millions in revenue.
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.
Suzanne Holloway is the Operating Partner for Go-to-Market at Kleiner Perkins, one of Silicon Valley's most storied venture capital firms. A hands-on marketing leader who helped Miro scale from pre-Series A to a $17.5 billion valuation, she now advises Kleiner Perkins portfolio companies on building marketing strategies and high-performing teams. With deep roots in early-stage B2B startups - from Greenhouse Software to Zugata (acquired by Culture Amp) - Holloway brings rare operational credibility to a firm better known for writing checks than rolling up sleeves.
Kyle Lacy is a seasoned B2B SaaS CMO, author, and podcaster based in Indianapolis, Indiana. Best known for scaling Lessonly's marketing team from 8 to 70+ people and delivering 20x revenue growth before its $170M+ acquisition by Seismic, Kyle has held CMO and VP marketing roles at companies including Jellyfish, Seismic, and OpenView Venture Partners. He's authored three books on social media marketing published in 5 languages, hosts the Revenue Diaries podcast, and currently serves as CMO at Docebo, the AI-powered learning management platform.
Dave Gerhardt is the founder and CEO of Exit Five, the #1 paid community for B2B marketers, with 5,700+ members and $3M+ in annual revenue. A former CMO who rose from PR intern to the CMO chair at Drift and Privy, he turned a decade of B2B marketing experience into a bootstrapped media company built on LinkedIn influence, a 50k+ subscriber newsletter, and a podcast with 348+ episodes. He is the author of Founder Brand (2022) and co-author of Conversational Marketing (2019), and lives in Burlington, Vermont.
Blake Emal is a SaaS copywriter, solopreneur, and founder of Pagetear - a subscription copywriting service for tech startups. He rose to prominence as Employee #1 and CMO of Copy.ai, where he helped grow the company from $40K to $250K MRR. Known for growing his Twitter following from 700 to 91,000+ in under a year, Blake teaches practical marketing, landing page conversion, and personal branding. He writes copy for clients like Samsung, Betterment, and TripAdvisor through Pagetear.
Gaetano DiNardi is a B2B SaaS growth marketing consultant, former music producer, and one of the most distinctive voices in modern SEO. After spending years producing tracks for Fat Joe and Shaggy in NYC studios, he stumbled into SEO through a blog post about getting ghosted by Atlantic Records - and never looked back. He has scaled companies from Nextiva ($70M to $200M+ revenue) to Aura (0 to 1 million monthly visitors in 12 months), and now runs Marketing Advice, a boutique consultancy serving 50+ SaaS clients including Semrush, Gong, and Demandbase.
Meagen Eisenberg is the Chief Marketing Officer at Samsara (NYSE: IOT), the industrial IoT company redefining connected operations. A former IT engineer turned marketing powerhouse, she has led marketing at MongoDB (through its 2017 IPO), TripActions/Navan, Lacework, and DocuSign. With 30+ advisory roles and 18 successful exits including 3 IPOs and 15 M&A transactions, she is one of B2B tech's most decorated CMOs — blending engineering rigor, data obsession, and a fierce belief that writing is the most underrated skill in marketing.
Chris Walker is the founder of Refine Labs and Passetto, widely recognized as a leading voice in modern B2B go-to-market strategy. An engineer-turned-marketer, he built Refine Labs from his living room into an 8-figure demand generation agency, pioneered the 'dark social' concept in B2B, and hosted the top-ranked B2B Revenue Vitals podcast. He has since exited Refine Labs and shifted focus to ENCODED, a neuroscience-backed human performance company, while leaving behind a generation of marketers who rethought how buyers actually buy.
Kieran Flanagan is the Chief Marketing Officer at Zapier and one of the most influential voices in B2B marketing. A former software engineer turned marketing leader, he spent nearly a decade at HubSpot building its international marketing engine - growing the Dublin office from 12 to 1,000+ employees. Today he co-hosts the 'Marketing Against the Grain' podcast with HubSpot CMO Kipp Bodnar, publishes 'The AI Marketing Generalist' newsletter on Substack, and invests as a Sequoia Scout. He is widely credited with pioneering the B2B creator approach to marketing and is an outspoken champion of AI-driven marketing transformation.