SEEN Haircare is a dermatologist-developed hair and scalp care brand built on the idea that 'haircare is skincare.' Founded by Harvard-trained dermatologist Dr. Iris Rubin after her own haircare products caused facial breakouts, SEEN makes shampoos, conditioners, serums, masks and styling products clinically proven to be non-comedogenic (won't clog pores) and safe for sensitive skin. The brand is sold direct-to-consumer and at more than 700 Ulta Beauty doors, and closed a $9 million Series A in September 2024.
Abbot's (formerly Abbot's Butcher) is a Costa Mesa, California maker of premium plant-rich proteins built from 100% real food ingredients - pea protein, vegetables, herbs, spices, extra virgin olive oil and vinegars. Founded in 2017 by Kerry Song, the brand makes plant-based 'Chorizo,' Ground 'Beef,' Chopped and Fajita Chick'n, Italian 'Sausage' and high-protein veggie burgers that are free from the top nine allergens, seed oils, gums, preservatives and artificial flavors. With distribution in thousands of retail and foodservice locations including Whole Foods, Sprouts, Publix and Target, Abbot's positions clean, craveable plant food under a 'food as medicine' philosophy.
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.
IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.
Little Sesame is a Washington, D.C.-born food company that makes freshly spun, organic hummus from regeneratively farmed American chickpeas. What began in a 500-square-foot basement beneath a deli has grown into a two-part business: a fast-casual hummus restaurant and a national consumer-packaged-goods brand sold in more than 1,000 retail doors, including Whole Foods, Sprouts and Wegmans. The company pairs chef-driven flavor with a direct, traceable supply chain that supports regenerative organic farmers and treats good agriculture as a climate tool.
Rosaluna is an all-natural, single-estate mezcal handmade in Santiago Matatlan, Oaxaca, by a family with more than six generations of agave-growing heritage. Made with only agave, water and a slow maturation that yields a sweeter, less smoky profile, the brand pairs Oaxacan craft with a design-forward identity built around the idea that 'Mezcal is Magic.' Certified organic, vegan, non-GMO and carbon neutral, Rosaluna became the first mezcal brand to earn the Distintivo Verde sustainability certification, and in 2025 raised Series A financing led by wine entrepreneur Sacha Lichine to scale distribution across the United States.
RYZE Superfoods is a Boston-based direct-to-consumer wellness brand best known for its mushroom coffee - a blend of organic instant coffee, organic fiber, and a six-mushroom 'Super6' functional blend (cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet). Founded in 2020 by Harvard classmates Andrée Werner and Rashad Hossain, RYZE pitches a calmer, lower-caffeine ritual that delivers focus and immune support without the spike-and-crash of regular coffee. The company grew largely on early seed money plus aggressive social and influencer marketing, reaching reported revenue in the tens of millions while expanding into matcha, hot cocoa, creamers, and other functional blends.
Kerry Song is the founder and CEO of Abbot's (formerly Abbot's Butcher), a Costa Mesa, California plant-based meat company she launched in 2017. A Princeton economics graduate who once worked in finance at Morgan Stanley and Citigroup and spent five years as a brand strategist for Tony Robbins, she built Abbot's around a strict clean-label promise: no gluten, no soy, no gums, no synthetic flavors, no preservatives. The brand became the only Whole30 Approved plant-based meat and grew from a Venice farmers-market table into a category leader stocked in thousands of retailers including Sprouts, Publix and Target.
Create Wellness is a New York-based consumer health company that built the world's first creatine monohydrate gummy, turning a messy, bodybuilder-coded powder into a low-sugar daily habit. Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, the brand sells creatine gummies, electrolyte stick packs, and unflavored powder direct-to-consumer and through Target, GNC, The Vitamin Shoppe, Sprouts, and Wegmans. With more than 250 million gummies sold and $25M+ raised across Series A and Series B rounds, Create is trying to take creatine from the 2% of people who use it to the other 98%.
Sara Polon is the co-founder and CEO of Soupergirl, the Washington, DC plant-based soup company she launched in 2008 with her mother Marilyn (a.k.a. Soupermom). A former stand-up comedian who once led tours through the Middle East, she turned a reading of Michael Pollan's The Omnivore's Dilemma into a mission to fix a broken food system one bowl at a time. Soupergirl survived a no-deal turn on Shark Tank, raised a $2M Series A from sustainability investors, became the first brand to earn Fair Food Program certification, went plastic-neutral, and now sells in hundreds of retailers including Whole Foods, Costco and Kroger.
Amy's Kitchen is a family-owned, privately held organic food maker based in Petaluma, California. Founded in 1987 by Andy and Rachel Berliner and named after their daughter, the company makes 250-plus vegetarian frozen and convenience meals - soups, burritos, pizzas, bowls and mac and cheese - all built from organic, non-GMO ingredients. A Certified B Corporation, Amy's has grown from a kitchen-table pot pie into a roughly billion-dollar retail brand without ever going public.
e.l.f. Beauty is an Oakland-based, publicly traded cosmetics company (NYSE: ELF) built on a simple disruptive idea: prestige-quality makeup and skincare that almost everyone can afford. Founded in 2004 as e.l.f. (Eyes Lips Face) and reshaped under CEO Tarang Amin since 2014, it has grown into a multi-brand house spanning e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Hailey Bieber's rhode. Every product is vegan and cruelty-free, most cost under $20, and the company has become a case study in social-first, community-driven brand building.
Ashwin Cheriyan is the CEO and co-founder of Thistle, a San Francisco-based plant-forward meal delivery company he built from a cold-pressed juice pop-up in 2013 into a nationwide subscription service delivering over 20 million meals. A self-described 'recovering corporate lawyer,' he traded a career at Simpson Thacher & Bartlett doing billion-dollar M&A deals for the chance to fix how Americans eat — driven by his parents' experiences as physicians watching patients suffer from diet-related chronic disease. Thistle, which he runs alongside his wife and co-founder Shiri Avnery, has raised over $20 million and now serves the West and East Coasts with chef-designed, nutritionist-approved meals that are gluten-free and dairy-free by default.
Eat Just, Inc. is a San Francisco-area food technology company best known for JUST Egg, a plant-based scrambled egg made from mung bean protein, and GOOD Meat, the first cultivated meat product cleared for sale anywhere in the world. Founded in 2011 by Josh Tetrick and Josh Balk, the company has raised more than $850 million to push affordable, animal-free protein into mainstream grocery aisles, restaurants, and - now - U.S. retail meat cases under the Just Meat brand.
Nathaniel Chu is the co-CEO and co-founder of Tezza Foods (now Plonts), an Oakland-based food company using ancient fermentation techniques and microbial science to make genuinely complex, stinky plant-based cheese from soy milk. Holding a PhD in microbiology from MIT and a BS from Brown University, Chu spent years studying gut microbiomes before pivoting to harness those same microbial principles in food. With $12M in seed funding led by Lowercarbon Capital, Plonts launched in August 2024 in New York City and San Francisco restaurants, offering a plant-based cheddar that actually ages, melts, and smells like the real thing.
Josh Tetrick is the co-founder and CEO of Eat Just, Inc., the San Francisco-based food technology company behind JUST Egg (a mung bean-based egg substitute) and GOOD Meat (the world's first commercially sold cultivated chicken). Starting with $37,000 of personal capital in 2011, he has raised over $456 million to build a company that simultaneously cracked the plant-based egg market and won the world's first regulatory approval for lab-grown meat in Singapore in 2020. A former Fulbright Scholar, UN initiative leader, and Cornell-educated lawyer turned food disruptor, Tetrick has made it his life's work to prove that removing animals from the food system doesn't mean sacrificing flavor or scale.
Kathleen Alexander is co-founder and CEO of Savor, a San Jose-based food-tech startup that makes butter, palm oil, and cocoa butter alternatives from carbon dioxide, hydrogen, and oxygen - no animals, no plants, no farmland. Backed by Bill Gates' Breakthrough Energy Ventures and Synthesis Capital with $33 million raised, Savor commercially launched its carbon-synthesized butter in March 2025 and was recognized in TIME's Best Inventions of 2025. Alexander holds a PhD in Materials Science & Engineering from MIT and is a 2013 Hertz Fellow who grew up in Corvallis, Oregon - famously starting college at 16, dropping out, attending community college, and ultimately earning her doctorate at MIT.
Biz Stone is the co-founder and Creative Director of Twitter, the platform that redefined public discourse. Born Christopher Isaac Stone in Boston, he dropped out of college twice, designed book covers, and walked away from $2 million in unvested Google stock to help build what became one of the most influential communication platforms in history. Beyond Twitter, he co-founded Jelly Industries (acquired by Pinterest), The Obvious Corporation with Evan Williams, and in 2024 joined the board of Mastodon's U.S. nonprofit - a quiet statement about where social media should go next. His guiding philosophy: opportunity can be manufactured.
Kyle Vogt is a Kansas-born serial entrepreneur and robotics pioneer who has founded three billion-dollar companies before age 40. He co-founded Twitch (acquired by Amazon for $970M), founded Cruise Automation (acquired by GM for $1B+), and currently leads The Bot Company, developing AI-powered household robots. Starting as a teenage BattleBots competitor who built his first self-driving car at 14, Vogt left MIT to pursue entrepreneurship, becoming one of the rare founders to create multiple unicorns across live-streaming, autonomous vehicles, and consumer robotics.