gluten-free
(22)
The Woman Who Sold America a Coffee With No Coffee In It
Caroline MacDougall couldn't drink coffee but loved the taste. So she roasted chicory, carob and figs into a caffeine-free brew - and built the best-selling coffee alternative in America.
The Chocolate Maker That Burned Down, Then Went Sugar-Free
A five-alarm fire took Barchemy's main plant in 2022. Three years later the Donora, Pennsylvania ingredient shop runs three facilities, quietly supplies the chocolate inside better-for-you bars, and has private equity money behind it.
The Gluten-Free Pringles Problem Became a 20,000-Store Business
Matt Parry did not invent a new snack ritual. He rebuilt an old one for families reading the fine print - then carried it from Australia to Colorado and into more than 20,000 retail doors.
The Card Shark Who Bet It All on Breakfast
Brian Tate spent twelve years grinding high-stakes poker tables. Then he took his winnings, a shaker bottle, and a stubborn idea - that oatmeal could be worth waking up for - and built a business doing more than $200 million a year.
Abuela's Carnitas, Ready in Five Minutes
Del Real Foods took the slow-cooked meats of a Michoacan kitchen, refused to add preservatives, and figured out how to sell them in the Costco cold case. In 2024 a Guatemalan food giant bought a controlling piece.
The Grocery Chain That Bet Small Stores Could Win the Health Aisle
Founded by a fruit-stand family, Sprouts skips the premium-organic playbook - smaller stores, produce up front, and shelves sorted by diet instead of brand.
The Pineapple That Ate Florida
A married couple built a single South Beach cafe into a 45-store wellness chain on one stubborn idea: food you would actually feed your own kids, served all day. Then a $13 billion private-equity firm bought in.
Nature's Path Foods
Forty years ago a berry-farmer's son turned his father's one-line advice into a cereal company. Nature's Path is still family-run, still refuses to sell, and still puts organic breakfast on tables in more than 40 countries.
Ocean's Halo
Ocean's Halo is a California-based natural foods company that grows, harvests and packages organic, ocean-to-table Asian-inspired products - from its signature trayless seaweed snacks to frozen kimbap, broths, noodle bowls and sauces. Founded in 2011 as New Frontier Foods by a group of former finance and tech executives, the brand farms its own organic seaweed in a protected bay off South Korea and sells through roughly 10,000 retail doors including Costco, Whole Foods, Walmart and Target, pairing plant-based nutrition with plastic-free, trayless packaging and a 1% for the Planet conservation pledge.
Rivalz Snacks
Rivalz is a Sonoma, California snack company making oven-baked, dual-textured stuffed snacks built on yellow pea protein. Each one-ounce serving packs 8g of plant protein, 4g of fiber, no added sugar and seven essential vitamins and minerals, wrapped in nostalgic flavors like Late Night Pizza, Extra Chedda' Mac and Spicy Street Taco. Founded in 2022 by a team of CPG veterans, food scientists and UC Davis researchers and led by former Marine aviator Peter Barrick, Rivalz aims to make genuinely nutritious snacking taste like the junk food people already crave - and to sell it at mainstream prices.
Methodology
Methodology is a premium, San Francisco-founded meal delivery service that ships chef-prepared, nutritionist-designed meals nationwide. Positioned around the idea of 'food as medicine,' its rotating weekly menus are free of gluten, dairy, refined sugar, canola oil and preservatives, cooked in avocado oil with sustainable proteins and 200+ plant varieties a week. Meals arrive ready to reheat in reusable glass jars and bentos that the company collects and sanitizes - a closed-loop packaging system aimed at zero food waste. Founded by former J.P. Morgan and Lumosity operator Julie Nguyen in 2015, the brand also runs a postpartum nourishment program for new mothers.
PlantBaby
PlantBaby is a Hawaii-born, San Francisco-linked plant-based nutrition company founded by husband-and-wife team Alex and Lauren Abelin. Its flagship brand, Kiki Milk, is billed as the first organic, clean-label plant milk designed specifically for children - built from whole-food ingredients like oats, sprouted pumpkin and hemp seeds, and Aquamin marine calcium, with no gums, seed oils, refined sugars, or synthetic additives. Formulated with a pediatrician and nutritionist and triple-toxin tested for mold, heavy metals, and pesticides, PlantBaby sells direct-to-consumer and through retailers including Sprouts, Wegmans, Erewhon, Amazon, and Thrive Market. The company has raised roughly $7 million and reached a $20 million valuation on a mission to nourish, inform, and empower the next generation while backing regenerative agriculture.
Quantum Energy Square
Quantum Energy Square is a Venice, California-born food brand that makes plant-based energy bars engineered to replace the energy drink. Each square pairs 100mg of caffeine from organic green coffee with 10g of plant protein and balanced macronutrients from fruits, nuts and seeds, so the caffeine releases slowly for steady, no-crash energy. Founded by Daniel Medvene and Leah Marquez after 200-plus recipe iterations, the company sells direct-to-consumer and through Whole Foods, Sprouts, REI and Thrive Market, and is the official energy bar of IRONMAN and Rock 'n' Roll Marathon events.
Abbot's
Abbot's (formerly Abbot's Butcher) is a Costa Mesa, California maker of premium plant-rich proteins built from 100% real food ingredients - pea protein, vegetables, herbs, spices, extra virgin olive oil and vinegars. Founded in 2017 by Kerry Song, the brand makes plant-based 'Chorizo,' Ground 'Beef,' Chopped and Fajita Chick'n, Italian 'Sausage' and high-protein veggie burgers that are free from the top nine allergens, seed oils, gums, preservatives and artificial flavors. With distribution in thousands of retail and foodservice locations including Whole Foods, Sprouts, Publix and Target, Abbot's positions clean, craveable plant food under a 'food as medicine' philosophy.
Bonafide Provisions
Bonafide Provisions is a Carlsbad, California maker of organic, traditionally-prepared bone broth founded in 2011 by clinical nutritionist Sharon Brown and her chef husband Reb. Born after bone broth helped heal their young son's chronic infections, the company became the first USDA Organic frozen broth on the market and has since expanded into shelf-stable cooking broths, paleo soups and heat-and-go keto broth cups. Its products are sold nationwide through Whole Foods, Sprouts, Kroger, Target, Publix and Walmart.
IQBAR
IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.
Little Sesame
Little Sesame is a Washington, D.C.-born food company that makes freshly spun, organic hummus from regeneratively farmed American chickpeas. What began in a 500-square-foot basement beneath a deli has grown into a two-part business: a fast-casual hummus restaurant and a national consumer-packaged-goods brand sold in more than 1,000 retail doors, including Whole Foods, Sprouts and Wegmans. The company pairs chef-driven flavor with a direct, traceable supply chain that supports regenerative organic farmers and treats good agriculture as a climate tool.
RYZE Superfoods
RYZE Superfoods is a Boston-based direct-to-consumer wellness brand best known for its mushroom coffee - a blend of organic instant coffee, organic fiber, and a six-mushroom 'Super6' functional blend (cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet). Founded in 2020 by Harvard classmates Andrée Werner and Rashad Hossain, RYZE pitches a calmer, lower-caffeine ritual that delivers focus and immune support without the spike-and-crash of regular coffee. The company grew largely on early seed money plus aggressive social and influencer marketing, reaching reported revenue in the tens of millions while expanding into matcha, hot cocoa, creamers, and other functional blends.
Soupergirl
Soupergirl is a Washington, DC-area food company making fresh, plant-based, certified-kosher soups, gazpachos, and salsas. Founded in 2008 by former stand-up comedian Sara Polon and her mother Marilyn, the mother-daughter business grew from a local home-delivery operation into a brand sold in 800+ retail locations including Costco, Whole Foods, Kroger, and Amazon Fresh. Soupergirl pairs radically simple, responsibly sourced recipes with an outspoken commitment to sustainability and farmworker rights - it was the first consumer packaged goods brand certified under the Fair Food Program.
Amy's Kitchen
Amy's Kitchen is a family-owned, privately held organic food maker based in Petaluma, California. Founded in 1987 by Andy and Rachel Berliner and named after their daughter, the company makes 250-plus vegetarian frozen and convenience meals - soups, burritos, pizzas, bowls and mac and cheese - all built from organic, non-GMO ingredients. A Certified B Corporation, Amy's has grown from a kitchen-table pot pie into a roughly billion-dollar retail brand without ever going public.
Ashwin Cheriyan
Ashwin Cheriyan is the CEO and co-founder of Thistle, a San Francisco-based plant-forward meal delivery company he built from a cold-pressed juice pop-up in 2013 into a nationwide subscription service delivering over 20 million meals. A self-described 'recovering corporate lawyer,' he traded a career at Simpson Thacher & Bartlett doing billion-dollar M&A deals for the chance to fix how Americans eat — driven by his parents' experiences as physicians watching patients suffer from diet-related chronic disease. Thistle, which he runs alongside his wife and co-founder Shiri Avnery, has raised over $20 million and now serves the West and East Coasts with chef-designed, nutritionist-approved meals that are gluten-free and dairy-free by default.
Thistle
Thistle is a plant-forward meal delivery service that ships chef-crafted, nutritionist-designed ready-to-eat meals, cold-pressed juices, and snacks to homes across much of the U.S. Founded in San Francisco in 2013 by Ashwin Cheriyan and Shiri Avnery, the company built its business on a simple wager: that the easiest way to fix both human health and the climate is to help people eat more plants.